Marketing

In the dynamic and fast-paced world of contact centers, where agents are often the frontline representatives of a company, prioritizing their well-being is crucial. A holistic approach to agent well-being goes beyond traditional perks and benefits, encompassing physical, mental, and emotional health initiatives. But how can organizations measure the return on investment (ROI) of such […]

The development of a reliable and measurable marketing plan is the foundation for growth in a company. For many B2B marketing directors, the challenge is execution.   Too often a plan is not prioritized and is left untouched for weeks or months. Effective execution of a marketing plan requires daily interaction with objectives and strategies.

Marketing is in the midst of a love affair with technology. With the explosion of digital formats like automated email marketing and social media campaigns that reach audiences with the click of a mouse, you might believe that your company can simply sit back and let the marketing department use automated platforms to do the

B2B marketing requires a unique strategy. While B2C marketing is focused on selling to the individual, B2B may involve multiple stakeholders, decision-makers and the C-suite, as well as influencers all impacting whether your lead makes a purchase. In addition, the stakes are often higher, with bigger corporate budgets and complex factors impacting the investment. B2B

A great deal has been written about the use of e-mail. What once was a main channel of communication with clients and prospects has now become a challenging, yet still very effective, way to deliver your companies business solutions to clients and prospects. Setting up a successful e-mail campaign is easy but setting up a

In business-to-business (B2B) marketing, it’s easy to know who is downloading your content and doing research on your products, and the buyer knows that fact perhaps better than anyone. They’ve learned, in fact, that in order to avoid activity that might lead to even the slightest commitment (such as filling out a contact form) they

In today’s clatter of digital marketing, you need to find a way to stand out from all the noise. Like many companies, you may be producing a lot of content, posting on social media, and publishing email newsletters. Unfortunately, it takes a lot of effort to be heard, and it may be costing you a

Get Your Content Marketing Distribution Strategy on Point With Telemarketing Building up valuable content that helps guide potential buyers into a sales-ready position is among the top concerns of many marketers. What about content marketing distribution? The fact is, you can spend hours and hours on content, but without focusing on how you distribute that

Identifying buyer personas are an important part of developing your marketing strategy. How you go about creating your buyer personas is a critical part of the process.  As an article on Content Marketing Institute points out, don’t think that you can put together a comprehensive profile of your buyer personas haphazardly. This is work that

Content Marketing Distribution is Just as Important as High-Quality Content Marketing specialists know that producing quality content is the cornerstone of a marketing plan. After all, if your content is sloppy, it won’t be shared, spur new conversations or lead to measurable growth. On the other hand, if nobody views your content, it doesn’t matter

The role content marketing encompasses today as a part of a company’s overall marketing strategy is becoming more and more crucial. As a result, content marketing distribution strategies are critical as a key to success. Where it used to be considered a cutting edge move to have a blog and a social media account, those

When it comes to B2B content marketing, a successful plan relies on a variety of strategically chosen distribution channels to get the content in front of the target audience. This means a careful and ongoing refining of content quality and format, as well as distribution choice. Many marketers like to picture their content distribution strategy

The Role of Telemarketing as a Part of Your Distribution Strategy Writing a white paper is a significant undertaking. You need to be sure it solves a problem or answers a question that is considered critical to your target audience, your content needs to be well executed and your images need to stand out.  However,

Over the past decade and a half, email marketing and social media marketing have largely changed how companies tell their brand story. In addition to working with a set of digital channels for distribution, there have been significant improvements in the ability to specifically target an audience. Digital marketing options have opened up new opportunities

The delicate balance of target marketing and lead generation is deciding just how specific or broad your contacts should be. This is what sets telemarketing apart as a marketing strategy. Prospecting is the act of seeking out contacts that already displayed interest in your brand and services. Lead generation is when those prospects have been

Companies have been using content to promote their products and services for years.  Content marketing started to see a resurgence after ad blockers proved that consumers are frustrated with digital advertising pop up ads.  Consumers, tired of repeated clicks to close ad windows and feeling the effects of repeated reminders to buy a product, boycotted

When choosing key performance indicators (KPIs) for your content marketing plan, it’s important to focus on the right metrics. While it could be exciting to see your “likes” on Facebook skyrocket after you post a particular piece of content it may not be the best indicator as to how your content impacts your company’s bottom

Your marketing team invested hours to develop an exceptional B2B content marketing strategy.  They dedicated a great deal of time and resources to the development of high-quality, engaging content. The blogs, infographics, and videos are exciting, informative, and designed to build your reputation as a reliable source of expertise in your field. But no matter

B2B Marketing Techniques That Work As a B2B marketer, you are likely trying to keep up with your buyers, most of whom are well acquainted with the information highway and come into the buy cycle already well-informed. In an effort to put information in front of buyers before they find it through a competitor, most

Be Intentional as You Develop a Plan for Your Next Marketing Campaign The best marketing campaigns begin with a robust round of goal setting, which is the catalyst for planning a strategy for a complex campaign. From the outset, the best campaigns will also involve a focus on multi- or cross-channel marketing, which is best

Marketing Strategies That Integrate Telemarketing See a Better Return on Investment As a B2B marketer today, you can’t settle for marketing strategies that focus solely on offline or online practices. There is no longer a bold border separating online and offline marketing. Chief marketing officers responded in a recent survey from Gartner that they are

Stepping up B2B Marketing Techniques There is a lot of talk about the differences between B2B and B2C marketing, but is it possible that the B2B marketer can lift tips from their B2C counterparts? Marketing techniques vary from industry to industry, but there are some takeaways in the following tips from B2C marketing that you

Gallup Study Reveals Marketing Statistics Which Call for Improved Customer Engagement If you were to give your B2B company an evaluation how would you do? A new Gallup report suggests that many of your business relationships are built on rocky soil. Marketing statistics analyzed by Gallup researchers suggest that the vast majority of B2B clients

Every marketer has likely heard the familiar argument about which one is better: inbound or outbound marketing strategies? Getting overwhelmed with advice and information is easy. Knowing which strategies to use is not. Should you focus on talking directly to leads, creating flashy signage, going all digital, or something else? Both of these marketing strategies

According to the Content Marketing Institute, about 86% of B2C marketers think of content marketing as a vital part of their business strategy, and 91% of B2B marketers use content marketing to reach those prospective customers. You can grow your brand and revenue with effective content marketing strategies.  Need a content marketing strategy for your