Marketing

Why LinkedIn’s Latest Restrictions May Lead to Better Lead Generation

Using LinkedIn as part of an integrated strategy is more effective than pushing past invitation limits.

LinkedIn generated some buzz around lead generation among marketers in their recent changes to their invitation limits. The 100-Invitation Limit, let’s call it. While marketers have not pinpointed exactly how many invitations, they are allowed to send each week; the average is about 100 per week. There has clearly been a change in how LinkedIn …

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Closing the Healthcare Communication Gap

Accurate, timely communication is critical in the healthcare industry.

Timely and accurate communication is critical in healthcare. Your team is under constant pressure to be a bridge between healthcare providers and patients, as well as between multiple providers as they coordinate care for patients. A delay in communication can have drastic consequences. Even if it’s not a matter of life or death, a patient …

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3 Steps to Successful Lead Generation for Cyber Security Companies

Cyber Security Lead Generation

Cyber security breaches are in the news every day. With more remote workers due to Covid-19 utilizing their home networking resources to access company assets, hackers see multiple vulnerabilities they can quickly attack. Your cyber security services are in demand, but you need a proactive approach to your new business development strategy and lead generation. …

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Understanding & Supporting Customer Experience

Mapping customer experience out on a table with post it notes and paper

Creating a great customer experience has two requirements: a lot of work and a customer-centric mindset. In this guide, we’ll define customer experience, see why it’s so important, how to improve yours, and more. By the end, you’ll have everything you need to deliver the perfect experience to your customers. Related: Three Tips to Optimize …

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Common Misconceptions Publishers Have About the Opportunities From Lead Generation

Four common misconceptions often play a role in convincing a publisher not to do lead generation for clients.

Publishers considering lead generation campaigns for their advertising clients often find that they are battling against formidable forces. The biggest threat to their ability to create a successful and profitable lead generation campaign for their adverting clients is a set of common misconceptions that prevents many from ever taking shape. Let’s visit each of these …

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How to Improve Your B2B Marketing to Drive More Profits

B2B marketing strategy must be built on solid data that helps you build your target audience.

B2B marketing requires a unique strategy. While B2C marketing is focused on selling to the individual, B2B may involve multiple stakeholders, decision-makers and the C-suite, as well as influencers all impacting whether your lead makes a purchase. In addition, the stakes are often higher, with bigger corporate budgets and complex factors impacting the investment. B2B …

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Why 43% of Event Exhibitors Are Unhappy With Virtual Events and How to Change That

Virtual trade shows have their limitations, but they also shorten the sales cycle and offer cost-effective ways to reach more leads.

As 2020 draws to a close, many enterprises anticipate the extension of many COVID-19-related changes extending far into the summer months of 2021. That includes industry trade shows. Since March 2020, companies accustomed to displaying products and services in person have been forced to take their presentations online, enrolling in virtual shows. These shows, while …

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Using Smarter Email Strategies to Energize Lead Generation

Unhappy with the ROI on your white papers? Turn to telemarketing for high returns on your content marketing.

A great deal has been written about the use of e-mail. What once was a main channel of communication with clients and prospects has now become a challenging, yet still very effective, way to deliver your companies business solutions to clients and prospects. Setting up a successful e-mail campaign is easy but setting up a …

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Intent Data Provides Key Insights Into the Activities of B2B Buyers

Increased sales only result from content reaching the intended target. Telemarketing connects leads with your marketing.

In business-to-business (B2B) marketing, it’s easy to know who is downloading your content and doing research on your products, and the buyer knows that fact perhaps better than anyone. They’ve learned, in fact, that in order to avoid activity that might lead to even the slightest commitment (such as filling out a contact form) they …

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New Trends in B2B Lead Generation Increase Your ROI When Paired With Traditional Channels

Pairing trending marketing channels with traditional tools like telemarketing increases your ROI.

In recent years, there have been important new developments in B2B lead generation that offer deeper insight into your target audience. You can create highly personalized content that is tailored to a specific buyer persona so that the effect is similar to a personal communication. Despite new tools and resources, there are elements of marketing …

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Using Content Marketing Distribution to Amplify Your Brand

Getting content marketing distribution right starts with understanding your buyers' decision-making process.

We talk to many frustrated clients who have tried search engine optimization (SEO) techniques to improve their ranking on Google and drive up organic traffic. Others have sent thousands of e-mails and experienced very low open rates. Many have tried a variety of other content marketing distribution processes and failed. None of these clients got …

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Integrating B2B Telemarketing With Other Marketing Channels to Boost Your ROI

U.S. B2Bs rely on Blue Valley Marketing for telemarketing support that enhances lead generation efforts.

B2B Telemarketing is a Perfect Partner For Digital Media When you choose only one method of reaching your audience, or lean too heavily on a particular channel, you are likely to miss connecting with segments of your target audience. By integrating B2B telemarketing with digital media, you cast a wider net and create more connection …

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Target Audience: How to Connect & Drive Sales

Telemarketing headset with a latop and marketing material

There’s a wide variety of marketing channels to connect with your target audience. Social media and email marketing offer a highly-personalized way of reaching out to customers compared with television and/or radio commercials and direct mail. However, while you’ll want to use digital methods too, there’s still no replacement for B2B telemarketing when it comes …

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What’s Missing in Your Content Marketing Distribution Plan?

White papers provide decision-makers with the education needed to move forward in the buy cycle.

White Papers Can be a Key Part of Your Strategic Content Marketing Distribution Plan Once you’ve crafted your brand message out of a careful analysis of your values and your target market, you need to come up with a strategic content marketing distribution plan. You’ve got great insight into your industry, but how do you …

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Is B2B Telemarketing a Part of Your Comprehensive Marketing Strategy?

Blue Valley Marketing provides U.S. B2Bs with quality leads through exceptional telemarketing services.

B2B Telemarketing is a Reliable Way to Nurture and Qualify Leads In today’s marketing landscape, strategy sometimes takes a backseat to hit-and-miss marketing. In order to find a campaign or content format that resounds with an audience, marketers often spend time, money and other resources trying to find the right combination of factors that generate …

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Personalization is Key in 2017 for Content Marketing Distribution

Effective audience segmentation reaches each B2B decision-maker where they're at in the sales funnel with relevant content.

Getting the right content to the right people at the right time is every marketer’s goal. As social media platforms and email inboxes are flooded with content, though, you’re all too likely to be ignored or deleted unless you’ve found a way to personalize not only your content, but your content marketing distribution. Even if …

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New Ideas in B2B Lead Nurturing

Lead nurturing requires the human approach Blue Valley Marketing's agents can provide.

Achieving sales growth for your organization requires exceptional lead generation and lead nurturing processes. Creating a healthy new pipeline for business opportunities ensures that your sales team has a greater opportunity to deliver consistent business growth. In an environment with so many marketing channels, how do you choose a strategy that helps you nurture and …

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Creating a Telemarketing Campaign for B2B Lead Generation

Telemarketing continues to prove its value as a lead generation tool—contributing quality data for your sales team.

Steps for Effective B2B Lead Generation In the age of social media, it may seem retroactive to embrace traditional marketing methods. However, telemarketing remains a reliable way to connect with your potential buyers and create a personal relationship. Social media may be a popular choice for marketing, but an effective B2B lead generation strategy includes …

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Identifying the Best B2B Lead Generation Tools For Your Business

Lead generation tool metrics report shows success of campaign

While there is no doubt that technology has impacted B2B lead generation, it’s important that you don’t forget to ask what’s actually working for you. Just because it’s new doesn’t mean it’s great. You still need to produce leads, and your methods need to produce a good return on your investment (ROI). A recent article …

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Foolproof B2B Lead Generation Ideas

B2B lead generation is more effective when you use person-to-person contact to identify buyers ready to purchase.

Grow Your Pipeline With These B2B Lead Generation Tips In order to grow your business, you need a constant stream of qualified leads hitting your sales team’s pipeline. A strong B2B lead generation strategy will provide these leads, but you’ll need to choose the right tools for your industry and your company. Take a look …

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Lead Generation Through Social Media: Is Your Return on Investment as Cost Effective as You Think?

Using person-to-person contact to qualify leads ensures your sales team can be more effective.

Social media has changed the way people communicate, and that includes the ways that companies communicate their brand message. It’s where people collaborate, connect and share information. LinkedIn, in particular, is the hub for business conversations, often functioning as a central part of B2B interactions and lead generation strategies. A recent article by Marketing Insider …

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How to Boost Your B2B Content Marketing Success With Telemarketing

When you need target audience data to make business decisions, Blue Valley Marketing's telemarketing agents can help.

Good content marketing can do a lot of things, like develop your reputation as an expert in your industry or remind your current buyers of how great your service is. It can offer a solution to a common but challenging problem or offer a new way of looking at your company. What it must do …

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Mixing Digital and Traditional Methods for Your Best Content Marketing Strategy

Including a human piece, like telemarketing, in your content marketing strategy builds relationships with decision makers.

The digital noise is deafening. You see it in your own industry; you can’t wade through all the emails, messaging and alerts to get to the information you really need. As a B2B marketer, how do you make sure your message is heard in the current din of digital marketing? Does your content marketing strategy have …

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In New York, B2B Telemarketing Companies Help You Connect With Leads on a Personal Level

New York B2B telemarketing companies

Use Telemarketing to Improve Lead Generation Unlike most consumers, B2B buyers rarely succumb to an impulse-buy, which means you have to rely on disseminating information to generate more leads. In New York, B2B telemarketing companies have embraced this fact and regularly assist clients in connecting to leads in an efficient manner. Lead generation is among …

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B2B Telemarketing Companies Can Help You Be Proactive in Your Marketing in Los Angeles

Decision-makers don't have time for online clutter. They need content right now that answers their immediate questions.

Gaining Better Connections Through Telemarketing The engagement methods you use in your campaigns will make the difference between success and failure. This is something that B2B telemarketing companies know and prove to their clients daily in Los Angeles and across the country. Marketing is the practice of connecting a brand to an audience. The most …

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Content Marketing Distribution: Why It Matters, and How to Do It Well

At Blue Valley Marketing, we help you cut through noise and get content delivered to your audience at the right time.

Content marketing is a significant part of a successful marketing plan. You need to establish yourself as an industry leader and expert, and make sure that your voice is heard through all the noise. Your content must be great, but your content marketing distribution needs to be strategic, too. While you may have created great …

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B2B Telemarketing Companies in Chicago

Through personal conversation, Blue Valley Marketing agents can determine the content marketing that best helps each lead.

Get an Excellent ROI With Telemarketing The best B2B marketing strategies utilize a proactive component. Is social media proactive? Some might say that when a post generated by a marketer sparks discussion among followers, that falls under the definition of a proactive experience. However, social media channels are still passive and are not as proactive …

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Creating Effective Buyer Personas Can Help Improve Your Sales Results

Content distribution choices greatly influence marketing ROI. Add telemarketing to your strategy for higher returns.

Identifying buyer personas are an important part of developing your marketing strategy. How you go about creating your buyer personas is a critical part of the process.  As an article on Content Marketing Institute points out, don’t think that you can put together a comprehensive profile of your buyer personas haphazardly. This is work that …

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New Trends Reveal Smarter B2B Marketing Techniques, and What You Can do to Get the Competitive Edge

Blue Valley Marketing provides B2B sales teams with the qualified leads needed to make effective calls.

The role content marketing encompasses today as a part of a company’s overall marketing strategy is becoming more and more crucial. As a result, content marketing distribution strategies are critical as a key to success. Where it used to be considered a cutting edge move to have a blog and a social media account, those …

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Using Telemarketing to Refine Your Content Marketing Process

Social media is popular, but doesn't have the effectiveness of person-to-person content distribution tools.

You may already be working your content marketing strategy, producing content that is conversational, demonstrates your expertise and builds relationships with your target audience. It’s always important, though, to keep your strategy in growth mode. That means you’re always looking for ways to reach more people and better address their concerns. A common event in …

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