Marketing

Why Call Center Agents Need Training and How It Can Cost Your Business in the Long Run

Call center agent training

Businesses need several components to function as a complete unit. One of those components is a call center or contact center. It provides a centralized communication hub through which the business can handle customer queries, provide customer support, generate leads, and make sales.  Here are a few ways you, as a business owner, can use …

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Understanding, Supporting, & Improving Customer Experience

Mapping customer experience out on a table with post it notes and paper

The customer is at the heart of your business values. And your company is dedicated to creating fantastic products and services as you offer the most amazing customer experience. But, the quality of that experience relies on a wide array of factors that need continual consideration and examination as businesses change and grow. In the …

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How to Improve Your B2B Marketing to Drive More Profits

B2B marketing strategy must be built on solid data that helps you build your target audience.

B2B marketing requires a unique strategy. While B2C marketing is focused on selling to the individual, B2B may involve multiple stakeholders, decision-makers and the C-suite, as well as influencers all impacting whether your lead makes a purchase. In addition, the stakes are often higher, with bigger corporate budgets and complex factors impacting the investment. B2B …

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Using Smarter Email Strategies to Energize Lead Generation

Unhappy with the ROI on your white papers? Turn to telemarketing for high returns on your content marketing.

A great deal has been written about the use of e-mail. What once was a main channel of communication with clients and prospects has now become a challenging, yet still very effective, way to deliver your companies business solutions to clients and prospects. Setting up a successful e-mail campaign is easy but setting up a …

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Intent Data Provides Key Insights Into the Activities of B2B Buyers

Increased sales only result from content reaching the intended target. Telemarketing connects leads with your marketing.

In business-to-business (B2B) marketing, it’s easy to know who is downloading your content and doing research on your products, and the buyer knows that fact perhaps better than anyone. They’ve learned, in fact, that in order to avoid activity that might lead to even the slightest commitment (such as filling out a contact form) they …

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B2B Telemarketing: An Essential Guide to Great Performance

Shallow Focus of Woman Working in a Call Center

Market competition between businesses has arguably never been more intense, meaning that everyone needs to effectively employ all of the best possible techniques to attract prospective customers and encourage sales. While business-to-business (B2B) telemarketing may seem a bit old-fashioned, it’s still one of the best methods businesses can use to help promote sales and develop …

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Is Your Content Marketing Distribution Strategy Effective?

Content marketing data doesn't lie. Personal relationships gained through telemarketing are key sales drivers.

Get Your Content Marketing Distribution Strategy on Point With Telemarketing Building up valuable content that helps guide potential buyers into a sales-ready position is among the top concerns of many marketers. What about content marketing distribution? The fact is, you can spend hours and hours on content, but without focusing on how you distribute that …

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Creating Effective Buyer Personas Can Help Improve Your Sales Results

Content distribution choices greatly influence marketing ROI. Add telemarketing to your strategy for higher returns.

Identifying buyer personas are an important part of developing your marketing strategy. How you go about creating your buyer personas is a critical part of the process.  As an article on Content Marketing Institute points out, don’t think that you can put together a comprehensive profile of your buyer personas haphazardly. This is work that …

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Why You Should Include Telemarketing in Your Content Marketing Distribution Plan

Cut through the online clutter and turn to telemarketing to deliver content marketing to the right lead at the right time.

Content Marketing Distribution is Just as Important as High-Quality Content Marketing specialists know that producing quality content is the cornerstone of a marketing plan. After all, if your content is sloppy, it won’t be shared, spur new conversations or lead to measurable growth. On the other hand, if nobody views your content, it doesn’t matter …

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New Trends Reveal Smarter B2B Marketing Techniques, and What You Can do to Get the Competitive Edge

Blue Valley Marketing provides B2B sales teams with the qualified leads needed to make effective calls.

The role content marketing encompasses today as a part of a company’s overall marketing strategy is becoming more and more crucial. As a result, content marketing distribution strategies are critical as a key to success. Where it used to be considered a cutting edge move to have a blog and a social media account, those …

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Why the Three-Legged Stool Needs a Fourth Leg for Marketing Success

Blue Valley Marketing's customer support team understands the value of listening to each lead's needs.

When it comes to B2B content marketing, a successful plan relies on a variety of strategically chosen distribution channels to get the content in front of the target audience. This means a careful and ongoing refining of content quality and format, as well as distribution choice. Many marketers like to picture their content distribution strategy …

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White Paper Marketing: Your Distribution Strategy is Just as Important as Your Content

Blue Valley Marketing helps B2Bs organize and execute effective lead generation and content marketing distribution campaigns.

The Role of Telemarketing as a Part of Your Distribution Strategy Writing a white paper is a significant undertaking. You need to be sure it solves a problem or answers a question that is considered critical to your target audience, your content needs to be well executed and your images need to stand out.  However, …

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Are You Utilizing the Power of Tra-digital Marketing?

No other outbound marketing tools offer the personal connection gained with telemarketing.

Over the past decade and a half, email marketing and social media marketing have largely changed how companies tell their brand story. In addition to working with a set of digital channels for distribution, there have been significant improvements in the ability to specifically target an audience. Digital marketing options have opened up new opportunities …

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Your Distribution Strategy is a Key Piece of Your Content Marketing Plan

With Blue Valley Marketing, your content marketing distribution benefits other business aspects like lead generation.

Companies have been using content to promote their products and services for years.  Content marketing started to see a resurgence after ad blockers proved that consumers are frustrated with digital advertising pop up ads.  Consumers, tired of repeated clicks to close ad windows and feeling the effects of repeated reminders to buy a product, boycotted …

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The Content Promotion Tool You Don’t Want to Ignore

Finding the best content promotion tools for social media and mobile phones

Your marketing team invested hours to develop an exceptional B2B content marketing strategy.  They dedicated a great deal of time and resources to the development of high-quality, engaging content. The blogs, infographics, and videos are exciting, informative, and designed to build your reputation as a reliable source of expertise in your field. But no matter …

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5 Challenges to Watch For in Your Next Marketing Campaign

Many marketing campaigns are crafted without first gaining a deep understanding of the target audience.

Be Intentional as You Develop a Plan for Your Next Marketing Campaign The best marketing campaigns begin with a robust round of goal setting, which is the catalyst for planning a strategy for a complex campaign. From the outset, the best campaigns will also involve a focus on multi- or cross-channel marketing, which is best …

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Marketing Strategies: Offline and Online Tactics Merge

Telemarketing gives marketing strategists a deeper understanding of the target audience for successful campaign planning.

Marketing Strategies That Integrate Telemarketing See a Better Return on Investment As a B2B marketer today, you can’t settle for marketing strategies that focus solely on offline or online practices. There is no longer a bold border separating online and offline marketing. Chief marketing officers responded in a recent survey from Gartner that they are …

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What the Latest Marketing Statistics Have to Say About How You do Business

Brand loyalty in B2B marketing flows from the full engagement telemarketing gives decision-makers.

Gallup Study Reveals Marketing Statistics Which Call for Improved Customer Engagement If you were to give your B2B company an evaluation how would you do? A new Gallup report suggests that many of your business relationships are built on rocky soil. Marketing statistics analyzed by Gallup researchers suggest that the vast majority of B2B clients …

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Marketing Strategies That Will Help You Build Business Relationships

How the Right Marketing Strategies Help You Connect With Leads The social dynamics of interpersonal relationships don’t all cross over into the realm of business relationships – but some do. For instance, on what basis do people make snap judgments abut others? What makes a person seem worth entering into relationship with? Some social scientists …

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Inbound vs Outbound Marketing: Pros & Cons

A person looks up inbound vs outbound marketing

Every marketer has likely heard the familiar argument about which one is better: inbound or outbound marketing strategies? Getting overwhelmed with advice and information is easy. Knowing which strategies to use is not. Should you focus on talking directly to leads, creating flashy signage, going all digital, or something else? Both of these marketing strategies …

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Taking Your Content to Another Level With Creative Marketing

Utilizing Telemarketing in Your Creative Marketing Efforts Most marketers might scoff at the idea of putting “creative” and “marketing” together as creativity is part of the everyday scenario for most marketers. However, marketers, especially in the B2B arena, are taking their creative marketing to new levels today, sometimes using old methods, such as telemarketing. How …

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Best Marketing Campaigns: Choose the Right Channels

Telemarketing is a Valuable Part of the Best Marketing Campaigns Today there is a heavy focus on social media when marketers are strategizing for the best marketing campaigns. While social media weighs heavily in many B2B marketers’ strategies, it’s not the only channel that can be impactful. In fact, when it comes to generating more …

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Gather Your Marketing Statistics and Improve Your Outreach

Marketing Statistics: Collecting Data and Acting on it With Telemarketing Spotting marketing trends isn’t always easy. Marketing statistics, however, can be carefully weighed and used to gain insights into trends. Once those statistics are weighed, you have to choose the right channels to effectively communicate with your target market. Some of the most basic statistics …

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Outbound Marketing Strategies That Increase Results

See Better Outbound Marketing Results With Telemarketing Due to the fact that inbound marketing can take an exceedingly long time before positive results are achieved, outbound marketing tactics have been the focus of many marketers lately. If you’re a marketer who has had difficulties with your inbound efforts, consider outbound marketing strategies that utilize proven …

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Lead Scoring: Where to Find Value in Potential Buyers

How Lead Scoring Improves the Sales Process The worst sales tactics are those that do nothing to qualify leads. To combat underwhelming outcomes, organizations are beginning to pay more attention to lead scoring. What is your marketing team doing to score leads, and what channels are you employing to get the job done right? Lead …

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Marketing for Small Businesses: Why Telemarketing Works

Get Proactive in Your Strategy for Marketing for Small Businesses For a majority of entrepreneurs, the marketing aspect of their business is challenging. Marketing for small businesses doesn’t have to include bringing in a large marketing firm, but the inclusion of a telemarketing provider is a step in the right direction. Whether you are planning …

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Get in Touch With Your Marketing Campaign

Is Personalization a Priority in Your Marketing Campaign? Studies reveal that personalization in marketing is one of the top priorities in the industry. In fact, Adobe’s 2014 survey on what’s important to marketers shows that personalizing the message is the number one priority of those surveyed. A marketing campaign without the personal touch is missing …

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Marketing Strategies Today Center Around Being Proactive

Don’t Forget Telemarketing in Your Marketing Strategies The best marketing strategies today rely heavily on creating a personalized message, one that comes across as very proactive. Being reactive is only important in response to an emergency. A proactive strategy is one that involves anticipating changes and making the appropriate shifts in response. It involves reaching …

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Telemarketing Can Deliver Valuable Marketing Research

The ingredients which make for successful businesses in today’s world are, in many ways, what they’ve always been. Hard work, expertise, quality and commitment are still the foundation of a strong business model. What has changed is the rapid flow of information. Ready access to up-to-the-moment data has become an integral part of doing business …

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