Ebooks
Sooner Beats Later
Discover how calling subscribers sooner slashes costs and safeguards circulation. “Sooner Beats Later” explains why re-qualifying B2B magazine and newsletter readers at 12–24 months—rather than waiting three years—cuts cost-per-qualified-subscriber by up to 45 %, keeps you above the USPS 50 % “requested” threshold, and protects your Periodical postage rates.
Inside the eBook
- Plain-English breakdown of USPS DM-204/§207 rules and the penalties of falling short.
- Hard decay data: nearly 4 in 10 contacts go bad after two years, over half by year four.
- Cost model proving that waiting until month 42 inflates CPA by 67 %—and doubles it by month 54.
- Real-world case study: 5,720 qualified subs at $3.38 each, plus how smarter “calling order” would have trimmed another $5 K.
- Red flags to avoid—aging non-requesters cost more than fresh New Name lists.
- Best-practice requalification timeline & checklist to keep ≥50 % of your file current.
- Guidance on building a unified database and sequencing email + phone touches before data expires.
- KPI dashboards delivered by dedicated B2B call-center teams.
Whether you need to defend postage discounts, control list-building budgets, or boost ad and event revenue, this eBook delivers the numbers, examples, and step-by-step action plan to re-qualify smarter, spend less, and grow faster.
Download your copy now—then book a 15-minute audit call to see how much you could save next year.
Now That Content Marketing Reigns, What’s Next for Your Content Marketing Distribution Strategy?
The development of a reliable and measurable marketing plan is the foundation for growth in a company. For many B2B marketing directors, the challenge is execution. Too often a plan is not prioritized and is left untouched for weeks or months. Effective execution of a marketing plan requires daily interaction with objectives and strategies. Using an integrated approach to deliver the brand message to the right audience at the right time is key to success.
This ebook focuses on one element of the marketing plan: content marketing. It covers what should go into a high-functioning content marketing strategy. It will also discuss identifying the target audience, the needs of the audience and how the content is distributed to the audience.