Last Updated on April 5, 2022 by Ronen Ben-Dror
How the Right Marketing Strategies Help You Connect With Leads
The social dynamics of interpersonal relationships dont all cross over into the realm of business relationships but some do. For instance, on what basis do people make snap judgments abut others? What makes a person seem worth entering into relationship with? Some social scientists have suggested that competence and warmth are two qualities which humans are continually assessing in others. Marketing strategies which help your business communicate these two qualities are therefore well-positioned to gain a positive response to business relationship overtures.
You are a business made up of people and you are marketing to other businesses also made up of people. Successful marketing strategies will therefore find ways to earn brand trust and interact with consumers in ways that reveal genuine interest. There are a few ways to achieve these goals.
Competence Based on Knowing Your Customer
The first thing is to do some quality market research. Find out what problems your customers (and potential customers) need solved. What are the pros and cons they weigh when making a buying decision? What would it take to earn loyalty to your brand above others? Learn the answers to these questions and you will experience meaningful connections with leads.
Another avenue to positive relationship-building has to do with being available at the right time. The right time, of course, is when the customer has questions or is ready to buy. At that point, a human interaction is powerful. Many buyers do a significant amount of research online before theyre ready to make a purchase commitment. If you are there when theyre ready to talk, you have the greatest opportunity to make a powerful human connection.
One way to be there at the critical moment is to utilize data technology on your website. This technology tracks those who visit your site even once and places your ads visibly the next time they are active online at other locations. In this way, you become available to them. Just because they didnt contact you during their first visit to your site doesnt mean they arent interested in learning more about you.
People Appreciate the Human Connection
Whether your marketing strategies are focused on consumer research or on making positive person-to-person contacts, Blue Valley Telemarketing knows how to help. Weve been working with B2B interactions for more than a decade. We provide your company the expertise of a well-trained call staff familiar with the pertinent facts about your business. We can help with lead generation, follow-up contacts or data gathering. Consumers are looking for a way to gauge not only your competence, but your availability also. Let us help you deliver on both fronts.