If your business is using content marketing, it can be challenging to keep up with the latest trends. A business needs to have a content marketing plan, but many marketers don’t know the ins and outs of the industry. As a result, many companies struggle to connect with customers and ultimately lose out on leads […]
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Telemarketing is the Most Proactive Marketing Channel Customer engagement leads to more sales and telemarketing is better than any other marketing channel in providing the most proactive, engaging experience. This is especially true in the B2B world where executives welcome telemarketing calls at work to help them achieve their marketing objectives. Why is telemarketing so
Top Marketing Initiatives Include Customer Engagement Read More »
Year after year, marketers continue to report increased spending and efforts on their content marketing strategies. However, even the best content is a waste if your target audience doesn’t know it exists. Content distribution is arguably the most critical part of your content marketing strategy. This guide will give you the tools and resources you
Content Distribution: Ultimate Guide for 2023 Read More »
Thanks to the Internet and mobile technology, we’re more connected today than ever before. Consumers are attached to their smartphones and tablet computers, in a position to pull up information about any number of products that interest them at any given moment. This behavior presents marketing opportunities. However, it can be difficult to fully understand
Take a Multi-Channel Approach to Marketing, but Always Include Telemarketing Read More »
The customer-centric approach has touched just about every industry and companies are pulling together as much data as they can to figure out how to please customers and to keep them coming back. Data can be gathered just about anywhere, but the most solid method of gaining a strategic marketing advantage is to use telemarketing.
Strategic Marketing Includes Telemarketing Read More »
The opportunities to advertise and promote a brand seem nearly limitless. YouÂ’re probably still invested in the usual spaces, such as print ads and direct marketing. YouÂ’ve probably also taken advantage of e-mail marketing campaigns as well as web-based advertising. ItÂ’s clear that a multi-channel approach works well. What about telemarketing? Does it still have
How Integrated Marketing Campaigns Get a Boost Through Telemarketing Read More »
There is nothing easy about event marketing. If you ever put together an event, you know the hours of hard work you invested into the event’s content, scheduling all the featured speakers you’d hoped to book, finding the perfect venue, and settling on the right date all add up to a hefty task. You have
Your Complete Guide to Event Marketing Read More »
Whether itÂ’s the everyday consumer or a buyer in the B2B space, access to quality content prior to a purchase is very important. Purchasing decisions arenÂ’t made lightly, especially in the wake of the recession, which means companies have to be really smart about how they market themselves, their services and products. A study from
SEO Provides Marketing Value Read More »
The old saying – “if it isn’t broken, don’t fix it” – works well when you consider telemarketing and its place with B2B marketers. Despite all the changes over the last 10-plus years, with the rise of social media and new technology, telemarketing continues to play a vital role in marketing.. Given the return on
Telemarketing Trends: Building Your Audience by Following Industry Clues Read More »
Marketing research involves analyzing customer data. Some marketers refer to this as customer intelligence. When you have an abundance of customer intelligence, you have the ammunition you need to improve customer relationships. The end result is often better customer loyalty, more sales and more profits. When organizations are paired with right telemarketers who know how
Mining Customer Intelligence and Maximizing Marketing Research Read More »
The key aspect behind every successful marketer is data. Data reveals customer characteristics that assist you in tailoring how you communicate the value of your products and services to them. Marketing research relies on the data analytics that drive better dividends. When it comes to employing telemarketing services, the first thing that comes to mind
Telemarketing Can Deliver Big on Marketing Research Goals Read More »
If your small business needs a little traction to start a growth path, a co-marketing campaign could be in your future. Co-marketing is also a wise choice when cash is short if you’ve come close to maxing out your marketing budget. A co-marketing campaign requires that you know how to play nice with another business
Co-Marketing: Brand Partnerships for Faster Growth Read More »
Our telemarketing representatives have less than 30 seconds to deliver a clear message and define the benefits a new subscriber should consider if he/she were to say “Yes, I want to receive your publication”. If our rep did not successfully portray the value, or adequately motivate the prospective subscriber to say YES, they are facing
To Whom are You Speaking? Read More »
