Marketing

Top Marketing Initiatives Include Customer Engagement

Telemarketing is the Most Proactive Marketing Channel Customer engagement leads to more sales and telemarketing is better than any other marketing channel in providing the most proactive, engaging experience. This is especially true in the B2B world where executives welcome telemarketing calls at work to help them achieve their marketing objectives. Why is telemarketing so

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Content Distribution: Ultimate Guide for 2023

Watercolors of different content distribution channels

Year after year, marketers continue to report increased spending and efforts on their content marketing strategies. However, even the best content is a waste if your target audience doesn’t know it exists. Content distribution is arguably the most critical part of your content marketing strategy. This guide will give you the tools and resources you

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Take a Multi-Channel Approach to Marketing, but Always Include Telemarketing

Thanks to the Internet and mobile technology, we’re more connected today than ever before. Consumers are attached to their smartphones and tablet computers, in a position to pull up information about any number of products that interest them at any given moment. This behavior presents marketing opportunities. However, it can be difficult to fully understand

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How Integrated Marketing Campaigns Get a Boost Through Telemarketing

The opportunities to advertise and promote a brand seem nearly limitless. You’re probably still invested in the usual spaces, such as print ads and direct marketing. You’ve probably also taken advantage of e-mail marketing campaigns as well as web-based advertising. It’s clear that a multi-channel approach works well. What about telemarketing? Does it still have

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Telemarketing Trends: Building Your Audience by Following Industry Clues

The old saying – “if it isn’t broken, don’t fix it” – works well when you consider telemarketing and its place with B2B marketers. Despite all the changes over the last 10-plus years, with the rise of social media and new technology, telemarketing continues to play a vital role in marketing.. Given the return on

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Mining Customer Intelligence and Maximizing Marketing Research

Marketing research involves analyzing customer data. Some marketers refer to this as customer intelligence. When you have an abundance of customer intelligence, you have the ammunition you need to improve customer relationships. The end result is often better customer loyalty, more sales and more profits. When organizations are paired with right telemarketers who know how

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Telemarketing Can Deliver Big on Marketing Research Goals

The key aspect behind every successful marketer is data. Data reveals customer characteristics that assist you in tailoring how you communicate the value of your products and services to them. Marketing research relies on the data analytics that drive better dividends. When it comes to employing telemarketing services, the first thing that comes to mind

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