Data

Why Inbound Contact Center Services Are a Good Fit for the Finance Industry

Adhering to compliance regulations is just one of the challenges facing a financial services contact center.

The stakes couldn’t possibly be higher. When it comes to meeting customer needs in a timely manner with precision and accuracy, no industry is more demanding than financial services. The challenges are numerous: The digital world has changed the timing of requests; whereas in past decades, customers expected to talk with an agent during business …

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Why LinkedIn’s Latest Restrictions May Lead to Better Lead Generation

Using LinkedIn as part of an integrated strategy is more effective than pushing past invitation limits.

LinkedIn generated some buzz around lead generation among marketers in their recent changes to their invitation limits. The 100-Invitation Limit, let’s call it. While marketers have not pinpointed exactly how many invitations, they are allowed to send each week; the average is about 100 per week. There has clearly been a change in how LinkedIn …

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Closing the Healthcare Communication Gap

Accurate, timely communication is critical in the healthcare industry.

Timely and accurate communication is critical in healthcare. Your team is under constant pressure to be a bridge between healthcare providers and patients, as well as between multiple providers as they coordinate care for patients. A delay in communication can have drastic consequences. Even if it’s not a matter of life or death, a patient …

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3 Steps to Successful Lead Generation for Cyber Security Companies

Cyber Security Lead Generation

Cyber security breaches are in the news every day. With more remote workers due to Covid-19 utilizing their home networking resources to access company assets, hackers see multiple vulnerabilities they can quickly attack. Your cyber security services are in demand, but you need a proactive approach to your new business development strategy and lead generation. …

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B2B Publishers, Turn your Data into Dollars

Publishers can help their advertisers with data cleanup and lead generation.

Artificial intelligence, machine learning and predictive analytics are just some of the buzz words being overused by many today. If you are a publisher, we know you have a great deal of questions trying to figure out the best way to take advantage of these new technologies. A simpler question should be answered right now …

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How Should You Convert Data Challenges to New Business Opportunities?

Telemarketing has held steady as an ROI-producing tool even when digital marketing channels have taken the spotlight.

Data is at the heart of business growth. By mining, categorizing, analyzing and mobilizing data, you are able to create customized experiences for your target audience based on a deeper and better understanding of their preferences and pain points. For many industries and individual enterprises, the lingering challenge has been managing massive volumes of data. …

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Advertisers – Who Is Your Message Reaching, and Are They Ready to Listen?

Pairing trending marketing channels with traditional tools like telemarketing increases your ROI.

It happens in a split second: people make an unconscious decision, identifying a person they do not know (a telemarketing representative) who is on the other end of the line as a friend or a foe. A telemarketing representative has only 20 to 30 seconds to deliver a clear message and communicate value propositions or …

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Using Smarter Email Strategies to Energize Lead Generation

Unhappy with the ROI on your white papers? Turn to telemarketing for high returns on your content marketing.

A great deal has been written about the use of e-mail. What once was a main channel of communication with clients and prospects has now become a challenging, yet still very effective, way to deliver your companies business solutions to clients and prospects. Setting up a successful e-mail campaign is easy but setting up a …

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Intent Data Provides Key Insights Into the Activities of B2B Buyers

Increased sales only result from content reaching the intended target. Telemarketing connects leads with your marketing.

In business-to-business (B2B) marketing, it’s easy to know who is downloading your content and doing research on your products, and the buyer knows that fact perhaps better than anyone. They’ve learned, in fact, that in order to avoid activity that might lead to even the slightest commitment (such as filling out a contact form) they …

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The Importance of Audience Segmentation in B2B Content Marketing

Audience segmentation is a must in B2B content marketing strategies. Blue Valley Marketing can help.

If You’re Targeting Everyone, Don’t Expect Anyone to Read It If you’re not using audience segmentation in your B2B content marketing strategy, your investment of time and money will probably not yield the results you expect. Audience segmentation presents a clear way to significantly improve your lead generation and reach the buyers that your company …

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B2B Lead Generation: Making Sales Calls That Count

With Blue Valley Marketing handling your B2B lead generation, your sales team doesn't waste time on unqualified calls.

Trying to find and connect decision-makers and influencers, when working with a list that’s inaccurate or out-of-date can feel like a waste of time to sales reps that thrill to the close of the next sale. How can B2B lead generation be done with a better return on your investment? A recent article, “Digging for …

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Do You Want to Improve the Quality of Your B2B Lead Generation?

Using telemarketing for B2B lead generation allows you to build more accurate buyer personas.

Effective B2B Lead Generation Requires Quantitative Tools Lead generation is a core function of any successful growth strategy, but it’s easy to get caught up in the quantitative measuring of B2B lead generation. You need to create a healthy number of leads for your sales funnel, but if you’re not measuring the quality of your …

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Target Audience: How to Connect & Drive Sales

Telemarketing headset with a latop and marketing material

There’s a wide variety of marketing channels to connect with your target audience. Social media and email marketing offer a highly-personalized way of reaching out to customers compared with television and/or radio commercials and direct mail. However, while you’ll want to use digital methods too, there’s still no replacement for B2B telemarketing when it comes …

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New Ideas in B2B Lead Nurturing

Lead nurturing requires the human approach Blue Valley Marketing's agents can provide.

Achieving sales growth for your organization requires exceptional lead generation and lead nurturing processes. Creating a healthy new pipeline for business opportunities ensures that your sales team has a greater opportunity to deliver consistent business growth. In an environment with so many marketing channels, how do you choose a strategy that helps you nurture and …

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Foolproof B2B Lead Generation Ideas

B2B lead generation is more effective when you use person-to-person contact to identify buyers ready to purchase.

Grow Your Pipeline With These B2B Lead Generation Tips In order to grow your business, you need a constant stream of qualified leads hitting your sales team’s pipeline. A strong B2B lead generation strategy will provide these leads, but you’ll need to choose the right tools for your industry and your company. Take a look …

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Telemarketing Lead Generation: Better Quality, More Sales

Calculating ROI on Telemarketing Lead Generation

Generating leads on its own is not enough. You need high-quality leads that aren’t just named in a database; they need to be qualified actionable leads ready to engage with one of your representatives by phone, Zoom, or face to face. While you can generate leads in many different ways, telemarketing should be the first …

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Creating Effective Buyer Personas Can Help Improve Your Sales Results

Content distribution choices greatly influence marketing ROI. Add telemarketing to your strategy for higher returns.

Identifying buyer personas are an important part of developing your marketing strategy. How you go about creating your buyer personas is a critical part of the process.  As an article on Content Marketing Institute points out, don’t think that you can put together a comprehensive profile of your buyer personas haphazardly. This is work that …

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B2Bs rely on Blue Valley Marketing for comprehensive outbound and inbound marketing.

Content marketing continues to be on a growth trajectory, with companies adjusting their strategies as they learn more about what content their B2B target audience wants to see. While it’s an exciting area with incredible potential to grow your leads and sales, you may often feel uncertain when it’s time to decide where to allocate …

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Develop a Strategy for Content Marketing That Increases Quality Leads

Trendy marketing tools don't produce the solid sales numbers and ROI telemarketing yields.

Don’t Underestimate the Value of Traditional Marketing Paired With Digital Strategies Lead generation is a central topic of concern for many marketers. How do you know whether your efforts are leading to increased leads for your sales team? You need to concentrate your work on the activities that convert a potential buyer to a new …

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New Trends Reveal Smarter B2B Marketing Techniques, and What You Can do to Get the Competitive Edge

Blue Valley Marketing provides B2B sales teams with the qualified leads needed to make effective calls.

The role content marketing encompasses today as a part of a company’s overall marketing strategy is becoming more and more crucial. As a result, content marketing distribution strategies are critical as a key to success. Where it used to be considered a cutting edge move to have a blog and a social media account, those …

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Your sales team needs quality leads prime for the nurturing and buying phases. That's what Blue Valley Marketing provides.

Lead generation is a primary and vital focus for most companies’ success.  Unintentionally at times, many spend a lot of money producing and later chasing low quality, unqualified leads. Since funneling high-quality leads to the sales team is so critical to success, why do so many companies still waste resources producing low-quality leads? How can …

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Unhappy with the ROI on your white papers? Turn to telemarketing for high returns on your content marketing.

You’ve invested in content creation, and now you have a sizable library of blogs, videos, infographics, images, white papers and newsletters. You’ve displayed your expertise, answered questions for your target audience and clearly communicated your brand message. Your content is solid and it’s strategic, high-quality material that serves to build your brand and your reputation …

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Why the Three-Legged Stool Needs a Fourth Leg for Marketing Success

Blue Valley Marketing's customer support team understands the value of listening to each lead's needs.

When it comes to B2B content marketing, a successful plan relies on a variety of strategically chosen distribution channels to get the content in front of the target audience. This means a careful and ongoing refining of content quality and format, as well as distribution choice. Many marketers like to picture their content distribution strategy …

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Take Your Content Marketing Off the Auto-Pilot Setting

Cut through the online noise and deliver content marketing to the right targets at the right time with telemarketing.

In B2B content marketing, there is always a balance between content creation and content promotion. Marketers have to decide how to allocate their resources, debating whether investments in creation or promotion yield the biggest gains in qualified leads and website traffic. As discussed in Claire McDermott’s “Danger Ahead: When Content Distribution is on Auto-Pilot,” there …

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White Paper Marketing: Your Distribution Strategy is Just as Important as Your Content

Blue Valley Marketing helps B2Bs organize and execute effective lead generation and content marketing distribution campaigns.

The Role of Telemarketing as a Part of Your Distribution Strategy Writing a white paper is a significant undertaking. You need to be sure it solves a problem or answers a question that is considered critical to your target audience, your content needs to be well executed and your images need to stand out.  However, …

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Are You Utilizing the Power of Tra-digital Marketing?

No other outbound marketing tools offer the personal connection gained with telemarketing.

Over the past decade and a half, email marketing and social media marketing have largely changed how companies tell their brand story. In addition to working with a set of digital channels for distribution, there have been significant improvements in the ability to specifically target an audience. Digital marketing options have opened up new opportunities …

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How to Build a Following Through Content Marketing Distribution

Blue Valley Marketing is an integral piece in any content marketing distribution strategy.

You’ve heard that content marketing is the preferred and most effective way to grow your business. You’ve developed and refined your brand story and lined up some topics to be delivered through content to your target audience. At this point, though, you have some key decisions to make. How do you distribute your content to …

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Your Distribution Strategy is a Key Piece of Your Content Marketing Plan

With Blue Valley Marketing, your content marketing distribution benefits other business aspects like lead generation.

Companies have been using content to promote their products and services for years.  Content marketing started to see a resurgence after ad blockers proved that consumers are frustrated with digital advertising pop up ads.  Consumers, tired of repeated clicks to close ad windows and feeling the effects of repeated reminders to buy a product, boycotted …

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Developing a Good Strategy Still Presents a Challenge for Content Marketing

Are distribution channels outlined in your content marketing strategy? Blue Valley Marketing can help.

Developing a Good Strategy Still Presents a Challenge for Content Marketing It’s not a secret that content marketing is the key resource you need for personalizing your brand message to your target audience in order to engage with them. Quality content keeps you relevant, it helps you connect with clients and prospects in a meaningful …

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The Content Promotion Tool You Don’t Want to Ignore

Finding the best content promotion tools for social media and mobile phones

Your marketing team invested hours to develop an exceptional B2B content marketing strategy.  They dedicated a great deal of time and resources to the development of high-quality, engaging content. The blogs, infographics, and videos are exciting, informative, and designed to build your reputation as a reliable source of expertise in your field. But no matter …

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5 Challenges to Watch For in Your Next Marketing Campaign

Many marketing campaigns are crafted without first gaining a deep understanding of the target audience.

Be Intentional as You Develop a Plan for Your Next Marketing Campaign The best marketing campaigns begin with a robust round of goal setting, which is the catalyst for planning a strategy for a complex campaign. From the outset, the best campaigns will also involve a focus on multi- or cross-channel marketing, which is best …

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Content Marketing Distribution is Just as Important as the Content You are Producing

Cut through the online clutter and turn to telemarketing to deliver content marketing to the right lead at the right time.

Get on Top of Your Content Marketing Distribution Strategies While it’s important for you as a B2B marketer to focus on producing quality content, it’s equally important to develop a strategy for quality content marketing distribution. The mistake that is sometimes made in content distribution is being too focused on one channel and often it’s …

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Marketing Strategies: Offline and Online Tactics Merge

Telemarketing gives marketing strategists a deeper understanding of the target audience for successful campaign planning.

Marketing Strategies That Integrate Telemarketing See a Better Return on Investment As a B2B marketer today, you can’t settle for marketing strategies that focus solely on offline or online practices. There is no longer a bold border separating online and offline marketing. Chief marketing officers responded in a recent survey from Gartner that they are …

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Do You Have a Strategy for Content Marketing Distribution?

Blue Valley Marketing is an integral piece in any content marketing distribution strategy.

Don’t Forget the Human Touch in Your Content Marketing Distribution Plan One of the most important tasks you can carry out after developing high quality content for your B2B marketing is to find the right channel for content marketing distribution. In some cases, the content is built around the channel, but regardless of how many …

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Going Proactive With Your Content Marketing Distribution

Counting on content to go viral can leave you missing opportunities. Turn to telemarketing instead.

Developing a Content Marketing Distribution Strategy You want your content to be shareable — so shareable, in fact, that it begins to work for itself, establishing new lines of distribution, perhaps jumping from Facebook, to Twitter and on to users’ email. However, you can’t count on content going viral like this, which is why it …

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What the Latest Marketing Statistics Have to Say About How You do Business

Brand loyalty in B2B marketing flows from the full engagement telemarketing gives decision-makers.

Gallup Study Reveals Marketing Statistics Which Call for Improved Customer Engagement If you were to give your B2B company an evaluation how would you do? A new Gallup report suggests that many of your business relationships are built on rocky soil. Marketing statistics analyzed by Gallup researchers suggest that the vast majority of B2B clients …

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Marketing Techniques That Leverage Telemarketing See a Better Return on Investment

At Blue Valley Marketing we believe the relationship and connection between people is central and critical to success.

Tips for Integrating Telemarketing With Your Other Marketing Techniques In good times and bad, regardless of how long your company has been around – there is a constant need for new customers. Marketing techniques exist to create the best opportunities for you to reach out and connect with customers, both old and new. The trick …

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Ask Questions to Focus Your Content Marketing Strategy and Make Your Investment Count

Content marketing is a valuable part of every marketing strategy. The Small Business Content Marketing Trends –North America Report found that 94 percent of B2B marketers employ content marketing. Yet, less than 50 percent have a clearly defined content marketing strategy. That is a problem. Just because you spend more and make more (content) doesn’t …

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Marketing Strategies That Will Help You Build Business Relationships

How the Right Marketing Strategies Help You Connect With Leads The social dynamics of interpersonal relationships don’t all cross over into the realm of business relationships – but some do. For instance, on what basis do people make snap judgments abut others? What makes a person seem worth entering into relationship with? Some social scientists …

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Taking Your Content to Another Level With Creative Marketing

Utilizing Telemarketing in Your Creative Marketing Efforts Most marketers might scoff at the idea of putting “creative” and “marketing” together as creativity is part of the everyday scenario for most marketers. However, marketers, especially in the B2B arena, are taking their creative marketing to new levels today, sometimes using old methods, such as telemarketing. How …

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Best Marketing Campaigns: Choose the Right Channels

Telemarketing is a Valuable Part of the Best Marketing Campaigns Today there is a heavy focus on social media when marketers are strategizing for the best marketing campaigns. While social media weighs heavily in many B2B marketers’ strategies, it’s not the only channel that can be impactful. In fact, when it comes to generating more …

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Gather Your Marketing Statistics and Improve Your Outreach

Marketing Statistics: Collecting Data and Acting on it With Telemarketing Spotting marketing trends isn’t always easy. Marketing statistics, however, can be carefully weighed and used to gain insights into trends. Once those statistics are weighed, you have to choose the right channels to effectively communicate with your target market. Some of the most basic statistics …

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Successful Content Marketing Strategies Start With Knowing Who Your Audience Is

Using Telemarketing to Strengthen Your Content Marketing Strategies The best content marketing strategies take into account several key foundational aspects that must be considered from the outset of a B2B campaign. The first core component of every successful B2B strategy is knowing who your audience is. Organizations that focus first on identifying their target audience …

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Lead Scoring: Where to Find Value in Potential Buyers

How Lead Scoring Improves the Sales Process The worst sales tactics are those that do nothing to qualify leads. To combat underwhelming outcomes, organizations are beginning to pay more attention to lead scoring. What is your marketing team doing to score leads, and what channels are you employing to get the job done right? Lead …

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Where do You go to Get Sales Leads and is it the Smartest Place for You?

B2B Companies May be Misallocating Budgeted Dollars for Sales Leads Every business needs to generate sales leads in order to survive. With the advent of the digital landscape, your choices about where to invest your lead generation dollars have expanded exponentially. But has digital eclipsed previous marketing venues in terms of effectiveness for every business? …

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Get in Touch With Your Marketing Campaign

Is Personalization a Priority in Your Marketing Campaign? Studies reveal that personalization in marketing is one of the top priorities in the industry. In fact, Adobe’s 2014 survey on what’s important to marketers shows that personalizing the message is the number one priority of those surveyed. A marketing campaign without the personal touch is missing …

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Marketing Strategies Today Center Around Being Proactive

Don’t Forget Telemarketing in Your Marketing Strategies The best marketing strategies today rely heavily on creating a personalized message, one that comes across as very proactive. Being reactive is only important in response to an emergency. A proactive strategy is one that involves anticipating changes and making the appropriate shifts in response. It involves reaching …

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Content Marketing Distribution is Just as Vital as the Content

Have an Intentional Strategy for Your Content Marketing Distribution Are you a marketer focused on creating content? Creating content that will connect with your target audience is important. The best marketers are choosing every word after careful consideration of alternatives. They’re driving home a point that resonates. They’re creating visuals that are impactful. Yet, all …

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Strategic Marketing Means Blending Proven Methods With New Techniques

Telemarketing is a Valuable Part of Your Strategic Marketing Plan Marketing is a key part of business growth and strength. But, you need to spend your marketing dollars wisely. Any marketing channel needs to be able to prove its value to you in the form of deliverable results. Industry projections suggest that digital marketing efforts …

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Content Marketing Distribution Trends to Watch

Content Marketing Distribution Often Missed Factor Content creation continues to get the bulk of the attention in content marketing, but leaving out a focus on distribution is a mistake that many organizations are making. Industry experts believe this will be the year when the focus on content marketing distribution is something more marketers are going …

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Content Marketing Distribution and Tools to Put You in Front of More People

Why Content Marketing Distribution is Important Content marketing distribution can sometimes be put on the back burner in the workflow, yet it’s an incredibly important piece of the puzzle that should be part of every content marketing strategy. It’s important to come up with compelling ideas, to create quality content and title it with catchy …

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Top Content Marketing Distribution Techniques

It didn’t take long for marketers to realize the benefits of content marketing. For those who have jumped on board with content marketing distribution processes that include telemarketing, you’ve watched your leads reach a higher tier of quality, you’ve shortened the sales cycle and put your company in a more prestigious role, perhaps even one …

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Co-Marketing: An Old Concept That Continues to Deliver

We’ve all heard about marketing but what is this co-marketing everyone seems to be talking about? It’s actually not that much different than regular old marketing, it’s just a method of marketing through which two or more companies work together on a co-branded offer. Co-marketing involves a partnership where the two companies take a product …

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The Details are in the Marketing Data

Despite the advancement of various technologies that give a glimpse into consumer behavior, not enough company executives are delving into marketing the data available to them – data that could help them make fact-based decisions that could improve sales. Marketing didn’t always have the metrics available that allow people spending money on advertising the luxury …

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