Data

Why Inbound Contact Center Services Are a Good Fit for the Finance Industry

Adhering to compliance regulations is just one of the challenges facing a financial services contact center.

The stakes couldn’t possibly be higher. When it comes to meeting customer needs in a timely manner with precision and accuracy, no industry is more demanding than financial services. The challenges are numerous: The digital world has changed the timing of requests; whereas in past decades, customers expected to talk with an agent during business …

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Why LinkedIn’s Latest Restrictions May Lead to Better Lead Generation

Using LinkedIn as part of an integrated strategy is more effective than pushing past invitation limits.

LinkedIn generated some buzz around lead generation among marketers in their recent changes to their invitation limits. The 100-Invitation Limit, let’s call it. While marketers have not pinpointed exactly how many invitations, they are allowed to send each week; the average is about 100 per week. There has clearly been a change in how LinkedIn …

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Closing the Healthcare Communication Gap

Accurate, timely communication is critical in the healthcare industry.

Timely and accurate communication is critical in healthcare. Your team is under constant pressure to be a bridge between healthcare providers and patients, as well as between multiple providers as they coordinate care for patients. A delay in communication can have drastic consequences. Even if it’s not a matter of life or death, a patient …

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3 Steps to Successful Lead Generation for Cyber Security Companies

Cyber Security Lead Generation

Cyber security breaches are in the news every day. With more remote workers due to Covid-19 utilizing their home networking resources to access company assets, hackers see multiple vulnerabilities they can quickly attack. Your cyber security services are in demand, but you need a proactive approach to your new business development strategy and lead generation. …

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How Should You Convert Data Challenges to New Business Opportunities?

Telemarketing has held steady as an ROI-producing tool even when digital marketing channels have taken the spotlight.

Data is at the heart of business growth. By mining, categorizing, analyzing and mobilizing data, you are able to create customized experiences for your target audience based on a deeper and better understanding of their preferences and pain points. For many industries and individual enterprises, the lingering challenge has been managing massive volumes of data. …

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Advertisers – Who Is Your Message Reaching, and Are They Ready to Listen?

Pairing trending marketing channels with traditional tools like telemarketing increases your ROI.

It happens in a split second: people make an unconscious decision, identifying a person they do not know (a telemarketing representative) who is on the other end of the line as a friend or a foe. A telemarketing representative has only 20 to 30 seconds to deliver a clear message and communicate value propositions or …

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Using Smarter Email Strategies to Energize Lead Generation

Unhappy with the ROI on your white papers? Turn to telemarketing for high returns on your content marketing.

A great deal has been written about the use of e-mail. What once was a main channel of communication with clients and prospects has now become a challenging, yet still very effective, way to deliver your companies business solutions to clients and prospects. Setting up a successful e-mail campaign is easy but setting up a …

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Intent Data Provides Key Insights Into the Activities of B2B Buyers

Increased sales only result from content reaching the intended target. Telemarketing connects leads with your marketing.

In business-to-business (B2B) marketing, it’s easy to know who is downloading your content and doing research on your products, and the buyer knows that fact perhaps better than anyone. They’ve learned, in fact, that in order to avoid activity that might lead to even the slightest commitment (such as filling out a contact form) they …

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B2B Lead Generation: Making Sales Calls That Count

With Blue Valley Marketing handling your B2B lead generation, your sales team doesn't waste time on unqualified calls.

Trying to find and connect decision-makers and influencers, when working with a list that’s inaccurate or out-of-date can feel like a waste of time to sales reps that thrill to the close of the next sale. How can B2B lead generation be done with a better return on your investment? A recent article, “Digging for …

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Do You Want to Improve the Quality of Your B2B Lead Generation?

Using telemarketing for B2B lead generation allows you to build more accurate buyer personas.

Effective B2B Lead Generation Requires Quantitative Tools Lead generation is a core function of any successful growth strategy, but it’s easy to get caught up in the quantitative measuring of B2B lead generation. You need to create a healthy number of leads for your sales funnel, but if you’re not measuring the quality of your …

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Target Audience: How to Connect & Drive Sales

Telemarketing headset with a latop and marketing material

There’s a wide variety of marketing channels to connect with your target audience. Social media and email marketing offer a highly-personalized way of reaching out to customers compared with television and/or radio commercials and direct mail. However, while you’ll want to use digital methods too, there’s still no replacement for B2B telemarketing when it comes …

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New Ideas in B2B Lead Nurturing

Lead nurturing requires the human approach Blue Valley Marketing's agents can provide.

Achieving sales growth for your organization requires exceptional lead generation and lead nurturing processes. Creating a healthy new pipeline for business opportunities ensures that your sales team has a greater opportunity to deliver consistent business growth. In an environment with so many marketing channels, how do you choose a strategy that helps you nurture and …

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Telemarketing Lead Generation: Better Quality, More Sales

Calculating ROI on Telemarketing Lead Generation

Generating leads on its own is not enough. You need high-quality leads that aren’t just named in a database; they need to be qualified actionable leads ready to engage with one of your representatives by phone, Zoom, or face to face. While you can generate leads in many different ways, telemarketing should be the first …

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Creating Effective Buyer Personas Can Help Improve Your Sales Results

Content distribution choices greatly influence marketing ROI. Add telemarketing to your strategy for higher returns.

Identifying buyer personas are an important part of developing your marketing strategy. How you go about creating your buyer personas is a critical part of the process.  As an article on Content Marketing Institute points out, don’t think that you can put together a comprehensive profile of your buyer personas haphazardly. This is work that …

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B2Bs rely on Blue Valley Marketing for comprehensive outbound and inbound marketing.

Content marketing continues to be on a growth trajectory, with companies adjusting their strategies as they learn more about what content their B2B target audience wants to see. While it’s an exciting area with incredible potential to grow your leads and sales, you may often feel uncertain when it’s time to decide where to allocate …

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New Trends Reveal Smarter B2B Marketing Techniques, and What You Can do to Get the Competitive Edge

Blue Valley Marketing provides B2B sales teams with the qualified leads needed to make effective calls.

The role content marketing encompasses today as a part of a company’s overall marketing strategy is becoming more and more crucial. As a result, content marketing distribution strategies are critical as a key to success. Where it used to be considered a cutting edge move to have a blog and a social media account, those …

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Why the Three-Legged Stool Needs a Fourth Leg for Marketing Success

Blue Valley Marketing's customer support team understands the value of listening to each lead's needs.

When it comes to B2B content marketing, a successful plan relies on a variety of strategically chosen distribution channels to get the content in front of the target audience. This means a careful and ongoing refining of content quality and format, as well as distribution choice. Many marketers like to picture their content distribution strategy …

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White Paper Marketing: Your Distribution Strategy is Just as Important as Your Content

Blue Valley Marketing helps B2Bs organize and execute effective lead generation and content marketing distribution campaigns.

The Role of Telemarketing as a Part of Your Distribution Strategy Writing a white paper is a significant undertaking. You need to be sure it solves a problem or answers a question that is considered critical to your target audience, your content needs to be well executed and your images need to stand out.  However, …

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Are You Utilizing the Power of Tra-digital Marketing?

No other outbound marketing tools offer the personal connection gained with telemarketing.

Over the past decade and a half, email marketing and social media marketing have largely changed how companies tell their brand story. In addition to working with a set of digital channels for distribution, there have been significant improvements in the ability to specifically target an audience. Digital marketing options have opened up new opportunities …

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Your Distribution Strategy is a Key Piece of Your Content Marketing Plan

With Blue Valley Marketing, your content marketing distribution benefits other business aspects like lead generation.

Companies have been using content to promote their products and services for years.  Content marketing started to see a resurgence after ad blockers proved that consumers are frustrated with digital advertising pop up ads.  Consumers, tired of repeated clicks to close ad windows and feeling the effects of repeated reminders to buy a product, boycotted …

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The Content Promotion Tool You Don’t Want to Ignore

Finding the best content promotion tools for social media and mobile phones

Your marketing team invested hours to develop an exceptional B2B content marketing strategy.  They dedicated a great deal of time and resources to the development of high-quality, engaging content. The blogs, infographics, and videos are exciting, informative, and designed to build your reputation as a reliable source of expertise in your field. But no matter …

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5 Challenges to Watch For in Your Next Marketing Campaign

Many marketing campaigns are crafted without first gaining a deep understanding of the target audience.

Be Intentional as You Develop a Plan for Your Next Marketing Campaign The best marketing campaigns begin with a robust round of goal setting, which is the catalyst for planning a strategy for a complex campaign. From the outset, the best campaigns will also involve a focus on multi- or cross-channel marketing, which is best …

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Marketing Strategies: Offline and Online Tactics Merge

Telemarketing gives marketing strategists a deeper understanding of the target audience for successful campaign planning.

Marketing Strategies That Integrate Telemarketing See a Better Return on Investment As a B2B marketer today, you can’t settle for marketing strategies that focus solely on offline or online practices. There is no longer a bold border separating online and offline marketing. Chief marketing officers responded in a recent survey from Gartner that they are …

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What the Latest Marketing Statistics Have to Say About How You do Business

Brand loyalty in B2B marketing flows from the full engagement telemarketing gives decision-makers.

Gallup Study Reveals Marketing Statistics Which Call for Improved Customer Engagement If you were to give your B2B company an evaluation how would you do? A new Gallup report suggests that many of your business relationships are built on rocky soil. Marketing statistics analyzed by Gallup researchers suggest that the vast majority of B2B clients …

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Marketing Techniques That Leverage Telemarketing See a Better Return on Investment

At Blue Valley Marketing we believe the relationship and connection between people is central and critical to success.

Tips for Integrating Telemarketing With Your Other Marketing Techniques In good times and bad, regardless of how long your company has been around – there is a constant need for new customers. Marketing techniques exist to create the best opportunities for you to reach out and connect with customers, both old and new. The trick …

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Marketing Strategies That Will Help You Build Business Relationships

How the Right Marketing Strategies Help You Connect With Leads The social dynamics of interpersonal relationships don’t all cross over into the realm of business relationships – but some do. For instance, on what basis do people make snap judgments abut others? What makes a person seem worth entering into relationship with? Some social scientists …

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Taking Your Content to Another Level With Creative Marketing

Utilizing Telemarketing in Your Creative Marketing Efforts Most marketers might scoff at the idea of putting “creative” and “marketing” together as creativity is part of the everyday scenario for most marketers. However, marketers, especially in the B2B arena, are taking their creative marketing to new levels today, sometimes using old methods, such as telemarketing. How …

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Best Marketing Campaigns: Choose the Right Channels

Telemarketing is a Valuable Part of the Best Marketing Campaigns Today there is a heavy focus on social media when marketers are strategizing for the best marketing campaigns. While social media weighs heavily in many B2B marketers’ strategies, it’s not the only channel that can be impactful. In fact, when it comes to generating more …

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Gather Your Marketing Statistics and Improve Your Outreach

Marketing Statistics: Collecting Data and Acting on it With Telemarketing Spotting marketing trends isn’t always easy. Marketing statistics, however, can be carefully weighed and used to gain insights into trends. Once those statistics are weighed, you have to choose the right channels to effectively communicate with your target market. Some of the most basic statistics …

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The Secrets to Effective Content Marketing Strategies

Reviewing Content Marketing Strategies

According to the Content Marketing Institute, about 86% of B2C marketers think of content marketing as a vital part of their business strategy, and 91% of B2B marketers use content marketing to reach those prospective customers. You can grow your brand and revenue with effective content marketing strategies.  Need a content marketing strategy for your …

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Lead Scoring: Where to Find Value in Potential Buyers

How Lead Scoring Improves the Sales Process The worst sales tactics are those that do nothing to qualify leads. To combat underwhelming outcomes, organizations are beginning to pay more attention to lead scoring. What is your marketing team doing to score leads, and what channels are you employing to get the job done right? Lead …

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Where do You go to Get Sales Leads and is it the Smartest Place for You?

B2B Companies May be Misallocating Budgeted Dollars for Sales Leads Every business needs to generate sales leads in order to survive. With the advent of the digital landscape, your choices about where to invest your lead generation dollars have expanded exponentially. But has digital eclipsed previous marketing venues in terms of effectiveness for every business? …

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