Businesses these days rely on data to make even the most minute decisions. They end up developing entire strategies revolving around the data they have on their customers. However, the data itself will not be useful if you don’t know how to manage it effectively. What is B2B Data Management? B2B companies have to handle …
B2B Data Management and the Cost of Neglecting to Keep It Up to Date Read More »
Maintaining the accuracy of a company’s databases represents a serious challenge and requires ongoing investments of both money and resources. The cost of doing nothing to improve the quality of data could be even greater. Poor data costs businesses a great deal through losses related to finances, reputation, opportunities, and a riskier decision-making process. Corporate …
Overcome Bad Data Using Intent Data as Part of Content Marketing Efforts Read More »
The Challenge The business world increasingly runs on data. Understanding customer demographics, personal preferences and buying behaviors all help fuel a superior, customized customer experience. Companies know that to remain competitive, they must utilize data and offer customers a highly cultivated encounter that includes recommendations, convenience and content that is all timely and targeted. Every …
DATA DECAY is Killing Businesses! Improve your Management Process Now! Read More »
Corporate leaders continue to consider data and analytics to be critical investments for their business development. They however are raising concerns about the integrity of the data they’re using. For example, a recent survey, the “2016 Global CEO Outlook” by Forbes Insights and KPMG noted that despite the important role that data-dependent technologies such as …
How Content Distribution Enhances Data Clean-Up Efforts Read More »
Most publishers think of their audience development as a necessary evil and a large cost center. Establishing a process enabling audience development to create new profits for the organization will solve this challenge. The main challenge preventing publishers from achieving this goal is a lack of direction and a disconnect between the audience department and …
Data is heavily influencing the marketing and sales process and improving success rates for companies that know how to utilize it for their new business development campaigns. Prospects are actively searching for companies equipped to solve their business challenges through products or services. They may be searching online, consuming content, attending a webinar, or even doing …
Combining Intent Data With “Fit” for Better Qualified Leads and a Higher ConversionRate Read More »
The business world increasingly runs on data. Understanding customer demographics, personal preferences, and buying behaviors all help fuel a superior, customized customer experience. Companies know that to remain competitive, they must utilize data and offer customers a highly cultivated encounter that includes recommendations, convenience, and content that is all timely and targeted. Every year, the …
Data is at the heart of business growth. By mining, categorizing, analyzing and mobilizing data, you are able to create customized experiences for your target audience based on a deeper and better understanding of their preferences and pain points. For many industries and individual enterprises, the lingering challenge has been managing massive volumes of data. …
How Should You Convert Data Challenges to New Business Opportunities? Read More »
There’s a wide variety of marketing channels to connect with your target audience. Social media and email marketing offer a highly-personalized way of reaching out to customers compared with television and/or radio commercials and direct mail. However, while you’ll want to use digital methods too, there’s still no replacement for B2B telemarketing when it comes …
When it comes to creating brand awareness, companies put in many, many man-hours to ensure that when they reach out to an audience its the right audience. Building up a reliable contact list is only one part of the battle; once that contact list is built, the right words have to be said to …
Despite the advancement of various technologies that give a glimpse into consumer behavior, not enough company executives are delving into marketing the data available to them data that could help them make fact-based decisions that could improve sales. Marketing didnt always have the metrics available that allow people spending money on advertising the luxury …
