Last Updated on April 5, 2022 by Ronen Ben-Dror
How Social Media and B2B Telemarketing Work Together
Business-to-business (B2B) marketers werent the first to adopt social media channels, but the trend is catching on. While most marketers would likely say that social media plays a heavy roll in their marketing strategies, the B2B world is yet to see the real power behind social, especially in tandem with B2B telemarketing. A strong social media plan mixed with your B2B telemarketing should give you the edge you need to bring more value to your marketing endeavors.
The power of B2B telemarketing with social is in the ability to broadcast the brands message far and wide. Extremely specific messages can be directed or funneled down a very tight passageway to hit the right audience. Social also has the ability to cast a wide net, offering an open forum for anyone to connect with your brand. The net is so wide that you need to make sure your social media messages are consistent with your overall marketing objectives spread through other channels, including telemarketing.
The perfect time to take a look at how well synced your telemarketing and social media messages are is when launching a new product or service. Utilizing a micro-site and/or a landing page is a good strategy for bringing social media traffic to a specific, unified space. This is a powerful approach allowing everyone who is first introduced to the product or service to be directed to a place where they can gain more information specifically related to the social media message. This can include the micro-site, landing page, or a number directing traffic to your B2B telemarketing team.
B2B telemarketing combined with social media offers an incredibly proactive approach to lead generation, sales and nurturing leads. Furthermore, social media can be utilized to build up lead lists, which can be segmented and utilized for the current campaign or later for other campaigns that might be more appropriate for the lead. Instead of cold calling prospects, a segmented list generated through data collected in social media interaction provides you with a targeted calling list.
To get the most out of your social media and telemarketing experience, make sure youre connected with a telemarketer that can work with you on both fronts. Given the fact that the message must be consistent on both ends, your telemarketer must have an open line of communication with your company so you never miss a beat.
Blue Valley Telemarketing understands the value in multi-channel marketing, and we work in concert with clients to ensure the message is crystal clear. Contact us today and talk to us about your needs.