Last Updated on April 5, 2022 by Ronen Ben-Dror
Assessing Your Content Marketing Strategies
One of the challenges that comes up with content marketing is the ability of marketers to consistently measure the outcomes of their individual efforts. In fact, according to a survey by the Content Marketing Institute, only 20 percent of B2B marketers say they know how to make this assessment with accuracy. To address this issue, here are some tips to help you measure the effectiveness of your content market strategies:
- Set Goals
You need to begin with knowing what you want to accomplish in your content marketing campaign. Whats the end result look like to you? Thats your main objective. Youll also need to set goals along the entire path of the campaign and measure them as you go to see where your strategies need to be tweaked.
- Draw Attention to Your Brand
As you disseminate information about your brand, youll attract more awareness to it. Check your website to see how many hits youve had on your blogs. Do you have videos on your social media pages? Count the number of likes, retweets, shares, etc. to determine the effectiveness of each video. If you survey your clients about how they found out about a product/service they just purchased, you can begin to set a dollar amount to each like/share/retweet on social media or hits on your website.
- Generating Leads
Your content should attract leads. These are decision makers who have come into contact with your content, are interested, and take further steps to find out more about you and your products/services. You can further the conversation, literally, with more proactive marketing methods, such as telemarketing.
When you take your campaign to a professional telemarketing organization, youre putting your content in the hands of expert communicators who know how to handle your lead and nurture your leads until they are primed to jump into the buy cycle.
Telemarketing gives you an opportunity to upsell clients as decision makers that are often looking for that extra bit of an edge they can get over their competitors. Buyers in the B2B arena are welcoming of telemarketing communication because its how they stay abreast of whats out there and what their competitors are utilizing in their attempts to grow as an organization.
Choose a telemarketing organization that specializes in content marketing, lead development and lead nurturing in the B2B space. They can work with you in meeting the goals of your content marketing strategies and in your outreach efforts to clients and prospective clients.
Blue Valley Telemarketing is that expert. Weve worked with many organization to expand and develop their content marketing strategies and to see an excellent return on investment. Contact us today and lets talk about your next project.