How to Generate Leads: Using Telemarketing in Your Strategy

Get the Latest Info on How to Generate Leads

generate leadsThere are few things more important to B2B organizations than their leads. There is rarely such a thing as an impulse-buy when it comes to B2B transactions, which is why it’s important to have a strong list of leads. But many marketers continue to wonder how to generate leads that result in more business. One of the best strategies involves utilizing the power of telemarketing.

Telemarketing can be used in other lead generating strategies, such as webinars. A successful webinar can really boost your list of quality leads, however, if these prospective clients/attendees don’t know about it, they won’t attend. Telemarketing is a highly valuable tool to use in making initial contact with a prospective attendee. If the webinar is carefully designed with the right topics and the right speakers, and if you survey your attendees about it at the end and then record it for future references to prospective clients, you will have a successful lead generation platform right in front of you. However, don’t forget to use telemarketing to promote the event.

Industry events are also invaluable in generating leads. This is an especially great B2B tool in pushing your content marketing material. The best event planners will begin disseminating their information well before the date of the event, and they’ll even offer materials post-event. Telemarketing can also be used to promote the event and make contact with attendees after the event.

Do you have a treasure trove of white papers and case studies that you want to release unto your prospective clients? Again, this is an excellent content marketing tool if you want to know how to generate leads that can mean more business for you in the future. Use telemarketing to inform your leads about these documents and watch your prospects become high quality leads that wind up in the buy cycle.

If you want to know how to generate leads that will be of value for a long time, start by asking yourself how you’re reaching out to them. Are you making a connection, nurturing them along, gaining information about their wants and needs? There is little to no nurturing when you use channels like direct mail, email or social media. While these are all common channels and do offer some assistance, they aren’t conversation-friendly.

Telemarketing is a channel that offers you a chance to truly connect to a prospective client and nurture them along if they aren’t quite ready to enter the buy cycle. However, it’s important to note that nurtured leads often spend more once they do go through the buy cycle – more so than leads that aren’t nurtured.

Blue Valley Telemarketing is ready to help you understand how to generate leads. Not only that, we’ll help fill your lead list with quality, buy-ready leads that will be an important part of the future of your organization. Contact us today and we’ll discuss the approach we’ll take with your brand.

Last Updated on September 14, 2023 by Ronen Ben-Dror

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