Last Updated on April 5, 2022 by Ronen Ben-Dror
Get Your Content Marketing Strategies up to Speed
A recent survey by Content Marketing Institute of B2B marketers found that more than half of those surveyed arent able to say for certain if their content marketing strategies are effective. If youre a marketer with a similar cloudy view of your effectiveness, it is time to take another look at your current strategies and make some changes.
The survey revealed that of successful content marketing strategies frequent communication is a key part of success. However, only eight percent of marketers said they are having daily discussions about the effectiveness of their content marketing programs and 36 percent said they had weekly discussions.
These marketers who have frequent discussions are also documenting their content marketing strategy, which puts them in the most effective tier of marketers. In fact, 61 percent of B2B marketers who are considered highly effective are meeting on a daily and sometimes weekly basis in person or through a virtual setting. And for those who meet on a daily basis, they find their meetings to be 21 percent more valuable than those who meet biweekly or monthly.
Content marketing strategies should also utilize a multi-channel approach that includes a mixture of the old and new technologies. For instance, marketing strategies today should involve the right social media platforms for your company. At the same time, older methods like telemarketing are also valuable to include for the best return on investment.
Telemarketing is one of the most effective ways to deliver your content because its an extremely proactive channel. Its a method that still works because it involves the human touch. It might not be as inexpensive as an email blast, but its far more effective and offers an excellent return on investment.
Furthermore, when telemarketing is involved in your strategy, you get a chance to learn more about your target audience and adjust your marketing strategy accordingly. You can find out how a prospective lead is feeling about a specific product or service youre offering. This information can be funneled down the pipeline to the people who can make fact-based decisions about how to reach an audience that is out of reach.
Getting paired with the right telemarketer means that youve got highly skilled communicators on your side, talking to your clients and working to get them into the buy cycle faster. The lead nurturing services they offer can also put you in a better position to upsell.
Blue Valley Telemarketing can give you insights into the processes that bring more leads to the table, ready to do business with you. We are industry leaders in bringing the broader role of telemarketing to our clients. For more information about how we can assist you, contact us today.