Last Updated on April 5, 2022 by Ronen Ben-Dror
Why Content Marketing Distribution is Important
Content marketing distribution can sometimes be put on the back burner in the workflow, yet its an incredibly important piece of the puzzle that should be part of every content marketing strategy.
Its important to come up with compelling ideas, to create quality content and title it with catchy words. Its equally important to use keywords and photos and/or videos that can attract more views. However, if youve done everything right yet discounted the content marketing distribution piece, youre going to see your work largely ignored because its falling on the wrong audience.
You have probably figured out by now that producing the highest quality pieces isnt enough. Getting the word out about your quality work is what gives you a return on your investment. How do you find the right online channels?
With a basic understanding of how social media works, you know that if youre taking a B2B approach in your content marketing, youll want to put content up on LinkedIn. However, there is a much more scientific approach you can take to make sure your content marketing distribution strategy gets your material in front of more people and the right audience.
To truly know which social media channels your target audience prefers you need to fully analyze your sites social traffic and research your competitors social traffic. When you know the percentages, youll know where to direct your focus. Deeper analysis will reveal which pieces of your content will be appropriate for specific channels.
One of the best tools you can use to ensure youre seeing how users interact with your website is Google Analytics. Youll get more visibility into the quantity and quality of the traffic coming to your site and get clues on how to drive your content.
A multi-channel approach to marketing your content is important, and you cant leave out telemarketing. When youre paired with the right telemarketing organization, youll have access to contacts that have a higher percentage of interest in your topic. There is no guesswork to do regarding whom is viewing your content or what opinion they have of it because telemarketers are conversing with your target audience and making notes about the conversations.
You can use telemarketing to push more traffic to your website and specific areas of your site where your case studies, blogs and white papers reside. Perhaps you have a webinar scheduled use telemarketing to generate more interest and boost your attendance rates. Content marketing distribution can be greatly affected, positively, by using telemarketing to reach out to a wider audience.
Blue Valley Telemarketing has years of experience in developing content marketing distribution strategies. Is your quality content failing to connect with the right audience? Contact us today and let us assist you in generating more interest in your content.