Telemarketing

Do You Want to See an Increase in Actionable Leads?

A solid lead generation strategy requires integration between marketing and sales teams.

Sales representatives know that in order to keep their portfolios growing and the business progressing, they need to invest time in outbound sales. But many sales teams see a gap between their success and the lead generation results from marketing teams. Take a look at some stats that sum up common frustrations around lead generation …

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Common Misconceptions Publishers Have About the Opportunities From Lead Generation

Four common misconceptions often play a role in convincing a publisher not to do lead generation for clients.

Publishers considering lead generation campaigns for their advertising clients often find that they are battling against formidable forces. The biggest threat to their ability to create a successful and profitable lead generation campaign for their adverting clients is a set of common misconceptions that prevents many from ever taking shape. Let’s visit each of these …

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Advertisers – Who Is Your Message Reaching, and Are They Ready to Listen?

Pairing trending marketing channels with traditional tools like telemarketing increases your ROI.

It happens in a split second: people make an unconscious decision, identifying a person they do not know (a telemarketing representative) who is on the other end of the line as a friend or a foe. A telemarketing representative has only 20 to 30 seconds to deliver a clear message and communicate value propositions or …

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Intent Data Provides Key Insights Into the Activities of B2B Buyers

Increased sales only result from content reaching the intended target. Telemarketing connects leads with your marketing.

In business-to-business (B2B) marketing, it’s easy to know who is downloading your content and doing research on your products, and the buyer knows that fact perhaps better than anyone. They’ve learned, in fact, that in order to avoid activity that might lead to even the slightest commitment (such as filling out a contact form) they …

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Blue Valley Marketing Launches New Call Center

Merrillville, IN. (November 6, 2017): Blue Valley continues to grow and is pleased to announce a new 60-seat call center located in Merrillville, which opened October 8. Hours of operation for the new center are 7:30 a.m. to 4:30 p.m., Monday through Friday. Located at 8585 Broadway, the building also has tenants such as Chase …

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Integrating B2B Telemarketing With Other Marketing Channels to Boost Your ROI

U.S. B2Bs rely on Blue Valley Marketing for telemarketing support that enhances lead generation efforts.

B2B Telemarketing is a Perfect Partner For Digital Media When you choose only one method of reaching your audience, or lean too heavily on a particular channel, you are likely to miss connecting with segments of your target audience. By integrating B2B telemarketing with digital media, you cast a wider net and create more connection …

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Target Audience: How to Connect & Drive Sales

Telemarketing headset with a latop and marketing material

There’s a wide variety of marketing channels to connect with your target audience. Social media and email marketing offer a highly-personalized way of reaching out to customers compared with television and/or radio commercials and direct mail. However, while you’ll want to use digital methods too, there’s still no replacement for B2B telemarketing when it comes …

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Pairing B2B Lead Generation Techniques for Success

Blue Valley Marketing agents are trained to ask the questions necessary for quality B2B lead generation.

Add Telemarketing to Boost Your ROI on Other B2B Lead Generation Techniques You’re about to embark on a B2B lead generation campaign, but before you begin, you may want to ask yourself a few questions. Where did your current customers first encounter your company? Identifying where you’ve been successful in the past with connecting with …

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Using Interactive Content With Telemarketing for Effective B2B Lead Generation

Incorporating interactive content into your marketing strategy makes your audience feel heard and understood.

Interactive content gives you the opportunity to layer your blogs, white papers and videos with a chance to listen to your customer. You can find out their preferences and the topics they’d like to learn more about. Using this valuable information improves your chances of developing a successful B2B lead generation strategy. Interactive content can …

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B2B Telemarketing Offers a Reliable, Effective ROI

U.S. B2Bs rely on Blue Valley Marketing for telemarketing support that enhances lead generation efforts.

A ROI Calculator Can Help You Measure the Value of B2B Telemarketing Calculating your return on investment (ROI) for your various marketing efforts is very challenging. In fact, it is a challenge so great that many marketers avoid doing it at all. To grow your business, you need to generate qualified actionable leads. How much …

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Is B2B Telemarketing a Part of Your Comprehensive Marketing Strategy?

Blue Valley Marketing provides U.S. B2Bs with quality leads through exceptional telemarketing services.

B2B Telemarketing is a Reliable Way to Nurture and Qualify Leads In today’s marketing landscape, strategy sometimes takes a backseat to hit-and-miss marketing. In order to find a campaign or content format that resounds with an audience, marketers often spend time, money and other resources trying to find the right combination of factors that generate …

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Successful B2B Lead Generation Requires Traditional Marketing as a Part of a Comprehensive Strategy

Blue Valley Marketing profiles and qualifies as we conduct B2B lead generation so you receive actionable contacts.

Looking to Increase B2B Lead Generation? Make a Phone Call A decade ago, B2B marketers saw many possibilities abounding in digital marketing potential. Many believed that social media, email newsletters and other digital methods would lead to a purely digital strategy for lead generation. It turns out, though, that B2B lead generation never went completely …

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Creating a Telemarketing Campaign for B2B Lead Generation

Telemarketing continues to prove its value as a lead generation tool—contributing quality data for your sales team.

Steps for Effective B2B Lead Generation In the age of social media, it may seem retroactive to embrace traditional marketing methods. However, telemarketing remains a reliable way to connect with your potential buyers and create a personal relationship. Social media may be a popular choice for marketing, but an effective B2B lead generation strategy includes …

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How B2B Telemarketing Can Move Your Contact Through the Engagement Cycle

Supplementing your B2B sales efforts with telemarketing ensures your team can focus on decision-makers ready to buy.

B2B Telemarketing Informs the Buying Decision Having a clear and detailed understanding of the steps and stages companies must take to become potential clients and finally loyal customers is a crucial process sales and marketing personnel have to think through when crafting their company marketing strategy. Each of the sales steps you identified may have …

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Identifying the Best B2B Lead Generation Tools For Your Business

Lead generation tool metrics report shows success of campaign

While there is no doubt that technology has impacted B2B lead generation, it’s important that you don’t forget to ask what’s actually working for you. Just because it’s new doesn’t mean it’s great. You still need to produce leads, and your methods need to produce a good return on your investment (ROI). A recent article …

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Foolproof B2B Lead Generation Ideas

B2B lead generation is more effective when you use person-to-person contact to identify buyers ready to purchase.

Grow Your Pipeline With These B2B Lead Generation Tips In order to grow your business, you need a constant stream of qualified leads hitting your sales team’s pipeline. A strong B2B lead generation strategy will provide these leads, but you’ll need to choose the right tools for your industry and your company. Take a look …

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Choose a Personalized Approach in B2B Lead Generation

Supplementing digital marketing with telemarketing gives your sales team actionable leads to pursue.

Telemarketing is a Highly Personal B2B Lead Generation Tool B2B lead generation is about more than obtaining a list of potential buyers. It’s about cultivating those leads in a way that moves them forward in the engagement cycle. Instead of watching the majority of your leads slip through the cracks, convert more of them into …

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Lead Generation Through Social Media: Is Your Return on Investment as Cost Effective as You Think?

Using person-to-person contact to qualify leads ensures your sales team can be more effective.

Social media has changed the way people communicate, and that includes the ways that companies communicate their brand message. It’s where people collaborate, connect and share information. LinkedIn, in particular, is the hub for business conversations, often functioning as a central part of B2B interactions and lead generation strategies. A recent article by Marketing Insider …

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How to Boost Your B2B Content Marketing Success With Telemarketing

When you need target audience data to make business decisions, Blue Valley Marketing's telemarketing agents can help.

Good content marketing can do a lot of things, like develop your reputation as an expert in your industry or remind your current buyers of how great your service is. It can offer a solution to a common but challenging problem or offer a new way of looking at your company. What it must do …

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In New York, B2B Telemarketing Companies Help You Connect With Leads on a Personal Level

New York B2B telemarketing companies

Use Telemarketing to Improve Lead Generation Unlike most consumers, B2B buyers rarely succumb to an impulse-buy, which means you have to rely on disseminating information to generate more leads. In New York, B2B telemarketing companies have embraced this fact and regularly assist clients in connecting to leads in an efficient manner. Lead generation is among …

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B2B Telemarketing Companies Can Help You Be Proactive in Your Marketing in Los Angeles

Decision-makers don't have time for online clutter. They need content right now that answers their immediate questions.

Gaining Better Connections Through Telemarketing The engagement methods you use in your campaigns will make the difference between success and failure. This is something that B2B telemarketing companies know and prove to their clients daily in Los Angeles and across the country. Marketing is the practice of connecting a brand to an audience. The most …

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Content Marketing Distribution: Why It Matters, and How to Do It Well

At Blue Valley Marketing, we help you cut through noise and get content delivered to your audience at the right time.

Content marketing is a significant part of a successful marketing plan. You need to establish yourself as an industry leader and expert, and make sure that your voice is heard through all the noise. Your content must be great, but your content marketing distribution needs to be strategic, too. While you may have created great …

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B2B Telemarketing Companies in Chicago

Through personal conversation, Blue Valley Marketing agents can determine the content marketing that best helps each lead.

Get an Excellent ROI With Telemarketing The best B2B marketing strategies utilize a proactive component. Is social media proactive? Some might say that when a post generated by a marketer sparks discussion among followers, that falls under the definition of a proactive experience. However, social media channels are still passive and are not as proactive …

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Get Noticed With the Right Content Marketing Distribution Mix: News Releases and Telemarketing

Buyers are overwhelmed by content. Our agents cut through the clutter and connect your leads with timely information.

Creating great content is critical to the communication of your brand message, but don’t invest in the creation of your content without taking the time to develop a solid content marketing distribution plan. Content distribution is a critical step, and is, in fact, just as important as having highly-relevant, quality content. Your content marketing distribution …

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Is Your Content Marketing Distribution Strategy Effective?

Content marketing data doesn't lie. Personal relationships gained through telemarketing are key sales drivers.

Get Your Content Marketing Distribution Strategy on Point With Telemarketing Building up valuable content that helps guide potential buyers into a sales-ready position is among the top concerns of many marketers. What about content marketing distribution? The fact is, you can spend hours and hours on content, but without focusing on how you distribute that …

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Grow Your Business With Telemarketing as Part of Your Content Distribution Strategy

While online marketing is valuable, it shouldn't be prioritized in your strategy at the expense of personal relationships.

Telemarketing Assists You in Developing a Strategic Content Distribution Plan Keeping customers happy means there is a better chance of them coming back to you again and again. This is a top goal for many business owners who know they have to focus on customer retention because acquiring new customers is costlier. However, there comes a …

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Telemarketing Lead Generation: Better Quality, More Sales

Calculating ROI on Telemarketing Lead Generation

Generating leads on its own is not enough. You need high-quality leads that aren’t just named in a database; they need to be qualified actionable leads ready to engage with one of your representatives by phone, Zoom, or face to face. While you can generate leads in many different ways, telemarketing should be the first …

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Including the Human Touch in Your Content Marketing Distribution Strategy

The clutter of online content distribution can destroy your marketing ROI. Cut through the noise with telemarketing.

The Importance of Mixing Traditional Methods Into Content Marketing Distribution Once you’ve created quality pieces that precisely deliver your brand message through value-added content, it’s time to choose the right channels for your content marketing distribution plan. While digital methods are all the rage right now, it is important you look at telemarketing as a …

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Are You Proactive With Your Content Marketing Distribution Strategy?

Increased sales only result from content reaching the intended target. Telemarketing connects leads with your marketing.

Effective Content Marketing Distribution Uses the Right Mix of Channels You may believe that if your content is excellent and relevant to your target audience it will promote itself. You may expect that simply posting it on social media will intrigue and excite your audience so much that they will share it widely. Of course, …

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Telemarketing is the Perfect Partner for Social Media in Your Content Marketing Distribution Plan

Decision-makers are flooded with content marketing and need the personal touch telemarketing brings to distribution.

Developing Relationships Using Your Content Marketing Distribution Plan One of the central goals of your content marketing distribution should be the shareability of your material. Eventually, it’s ideal if your content starts doing some of its own distribution, with shares jumping around between social media platforms and into email accounts. Of course, it’s great when …

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How Telemarketing Content Distribution Fits Into Your Marketing Plan

B2Bs have many content marketing distribution options, but few that produce the ROI of telemarketing.

Making a Strategic Play With Telemarketing Content Distribution You’ve developed an exceptional strategy for creating high-quality content for your B2B marketing audience. You’ve got a great mix of formats, with blogs, white papers, videos and infographics all working in balance for a variety of preferences. However, no matter how great your content is, you’ve just …

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Why You Should Include Telemarketing in Your Content Marketing Distribution Plan

Cut through the online clutter and turn to telemarketing to deliver content marketing to the right lead at the right time.

Content Marketing Distribution is Just as Important as High-Quality Content Marketing specialists know that producing quality content is the cornerstone of a marketing plan. After all, if your content is sloppy, it won’t be shared, spur new conversations or lead to measurable growth. On the other hand, if nobody views your content, it doesn’t matter …

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B2Bs rely on Blue Valley Marketing for comprehensive outbound and inbound marketing.

Content marketing continues to be on a growth trajectory, with companies adjusting their strategies as they learn more about what content their B2B target audience wants to see. While it’s an exciting area with incredible potential to grow your leads and sales, you may often feel uncertain when it’s time to decide where to allocate …

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Using Telemarketing to Refine Your Content Marketing Process

Social media is popular, but doesn't have the effectiveness of person-to-person content distribution tools.

You may already be working your content marketing strategy, producing content that is conversational, demonstrates your expertise and builds relationships with your target audience. It’s always important, though, to keep your strategy in growth mode. That means you’re always looking for ways to reach more people and better address their concerns. A common event in …

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Your sales team needs quality leads prime for the nurturing and buying phases. That's what Blue Valley Marketing provides.

Lead generation is a primary and vital focus for most companies’ success.  Unintentionally at times, many spend a lot of money producing and later chasing low quality, unqualified leads. Since funneling high-quality leads to the sales team is so critical to success, why do so many companies still waste resources producing low-quality leads? How can …

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Unhappy with the ROI on your white papers? Turn to telemarketing for high returns on your content marketing.

You’ve invested in content creation, and now you have a sizable library of blogs, videos, infographics, images, white papers and newsletters. You’ve displayed your expertise, answered questions for your target audience and clearly communicated your brand message. Your content is solid and it’s strategic, high-quality material that serves to build your brand and your reputation …

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Why the Three-Legged Stool Needs a Fourth Leg for Marketing Success

Blue Valley Marketing's customer support team understands the value of listening to each lead's needs.

When it comes to B2B content marketing, a successful plan relies on a variety of strategically chosen distribution channels to get the content in front of the target audience. This means a careful and ongoing refining of content quality and format, as well as distribution choice. Many marketers like to picture their content distribution strategy …

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Take Your Content Marketing Off the Auto-Pilot Setting

Cut through the online noise and deliver content marketing to the right targets at the right time with telemarketing.

In B2B content marketing, there is always a balance between content creation and content promotion. Marketers have to decide how to allocate their resources, debating whether investments in creation or promotion yield the biggest gains in qualified leads and website traffic. As discussed in Claire McDermott’s “Danger Ahead: When Content Distribution is on Auto-Pilot,” there …

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Measuring the Success of Your Content Marketing Strategies

Assessing Your Content Marketing Strategies One of the challenges that comes up with content marketing is the ability of marketers to consistently measure the outcomes of their individual efforts. In fact, according to a survey by the Content Marketing Institute, only 20 percent of B2B marketers say they know how to make this assessment with …

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5 Challenges to Watch For in Your Next Marketing Campaign

Many marketing campaigns are crafted without first gaining a deep understanding of the target audience.

Be Intentional as You Develop a Plan for Your Next Marketing Campaign The best marketing campaigns begin with a robust round of goal setting, which is the catalyst for planning a strategy for a complex campaign. From the outset, the best campaigns will also involve a focus on multi- or cross-channel marketing, which is best …

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Marketing Strategies That Will Help You Build Business Relationships

How the Right Marketing Strategies Help You Connect With Leads The social dynamics of interpersonal relationships don’t all cross over into the realm of business relationships – but some do. For instance, on what basis do people make snap judgments abut others? What makes a person seem worth entering into relationship with? Some social scientists …

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Why You Should Keep Telemarketing in Your Marketing Techniques Toolkit

Use Your Marketing Techniques to Work Together to Get the Most Benefit The business world is in an evolutionary process. The 2015 Christmas holiday season witnessed even greater online shopping than business gurus had predicted. So much so that delivery services could not keep up. It’s easy to get the idea that nothing about doing …

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Content Marketing Strategies That Utilize Telemarketing Can See a Better Return on Investment

Get Your Content Marketing Strategies up to Speed A recent survey by Content Marketing Institute of B2B marketers found that more than half of those surveyed aren’t able to say for certain if their content marketing strategies are effective. If you’re a marketer with a similar cloudy view of your effectiveness, it is time to …

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Lead Scoring: Where to Find Value in Potential Buyers

How Lead Scoring Improves the Sales Process The worst sales tactics are those that do nothing to qualify leads. To combat underwhelming outcomes, organizations are beginning to pay more attention to lead scoring. What is your marketing team doing to score leads, and what channels are you employing to get the job done right? Lead …

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The Value of Telemarketing as a Part of Your Content Marketing Distribution

Focus on Content Marketing Distribution as Much as Your Content Content is king. If you’re a marketer, you already know this. It seems that everyone has jumped on this trend, and for good reason – well-devised content coupled with robust content marketing distribution provides excellent results. What are you doing to improve your distribution today? …

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Telemarketing Should be Part of Your Overall Marketing Strategy

How Phone Marketing Efforts Complement Your Social Outreach There’s no question that more people are working, learning, socializing and shopping online. Social media platforms are great places for businesses to share content. Since social sites reach 80 percent of web users, it can seem like the best place to invest the bulk of your marketing …

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B2B Telemarketing: Providing the Human Touch

Connect With Your Audience Through B2B Telemarketing B2B Marketing published survey results in late June that spell out the importance of connecting with your target audience. Titled “Research: Getting Through to Your Customers,” the report demonstrates how engagement methods used by marketers can make or break a campaign. What comes out as a clear winner …

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Marketing for Small Businesses: Why Telemarketing Works

Get Proactive in Your Strategy for Marketing for Small Businesses For a majority of entrepreneurs, the marketing aspect of their business is challenging. Marketing for small businesses doesn’t have to include bringing in a large marketing firm, but the inclusion of a telemarketing provider is a step in the right direction. Whether you are planning …

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Telemarketing Can Improve Webinar Attendance

Proactive Channels Like Telemarketing Offer Results Webinars are an excellent way to impress upon your target audience the relevance, importance and/or usability of your products or services. However, the best-planned webinars are of no use if you can’t get your target audience to join in. In addition to including telemarketing as part of your strategy, …

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Use Telemarketing for Effective Customer Development

Sales teams are focused on making contact with their clients and prospective clients. They schedule meetings and phone calls and put their latest product or service in front of the target audience. Their job is to close the deal, which is why according to the Customer Sales Intelligence Scorecard, published by Chief Marketing Officer Council, …

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Marketing Strategies Today Center Around Being Proactive

Don’t Forget Telemarketing in Your Marketing Strategies The best marketing strategies today rely heavily on creating a personalized message, one that comes across as very proactive. Being reactive is only important in response to an emergency. A proactive strategy is one that involves anticipating changes and making the appropriate shifts in response. It involves reaching …

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Include Proactive Marketing in Your Sales Strategy With B2B Telemarketing

Why B2B Telemarketing is a Valuable Component of Your Sales Pipeline As you are already well aware of, the sales world has gone digital. Social media, in particular, permits broad audience engagement and targeted interactions which can strengthen existing relationships. But industry research shows that one half of B2B purchasers do NOT engage via social …

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Telemarketing Can Deliver Valuable Marketing Research

The ingredients which make for successful businesses in today’s world are, in many ways, what they’ve always been. Hard work, expertise, quality and commitment are still the foundation of a strong business model. What has changed is the rapid flow of information. Ready access to up-to-the-moment data has become an integral part of doing business …

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Outsource Telemarketing as a Strategic Part of Your Marketing

When You Outsource Telemarketing You Lower Costs and Win Customers Today your marketing dollars can be spent in more ways than ever before. With the pull of those dollars in many different directions, you may have considered running your telemarketing campaign in-house. But, the truth is, there are solid reasons why you should outsource telemarketing …

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Content Marketing Distribution: Telemarketing is Key

More Effective Content Marketing Distribution Improves Sales There is no shortage of opinions about how much money should be spent on marketing, or how much should be apportioned to each aspect of marketing. However, there has lately been more attention pointed toward content marketing distribution. Is it time for you to put as much focus …

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5 Reasons to Outsource Your Telemarketing

Outsource Your Telemarketing and See Results Despite the number of challenges presented by in-house telemarketing, many startups still ask, “how can I build up a successful in-house telemarketing department?” For the best results, the answer is to outsource your telemarketing. Experience Professional telemarketing firms rely on quality staff with a great amount of training to …

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Smart Content Marketing Strategies Include Streamlining Your Website

How Marketing Strategies can Boost Income Web users today are attracted to sites that are minimalistic, feature large and vivid photography, simple navigation, harmonious visuals, more horizontal symmetry and negative space. Creating a simple site doesn’t mean you take away elements – it means you work harder to create a visually impactful pallet that retains …

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See a Better Return on Investment for Your Marketing Strategies

Social Media and Telemarketing Work Together in Successful Marketing Strategies To most marketers, telemarketing and social media marketing occur in two separate areas. But does it have to be that way for all marketing strategies? How can you combine your telemarketing and social media marketing efforts to reach better results? Everybody has different preferences in …

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Partner B2B Telemarketing With Social Media for a Strong Campaign

How Social Media and B2B Telemarketing Work Together Business-to-business (B2B) marketers weren’t the first to adopt social media channels, but the trend is catching on. While most marketers would likely say that social media plays a heavy roll in their marketing strategies, the B2B world is yet to see the real power behind social, especially …

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Customer Relationship Management: Utilizing Business Software With Telemarketing for Better Outcomes

Step up Your Telemarketing Game With Customer Relationship Management Tools Used side-by-side with telemarketing, customer relationship management tools can offer a dynamic means of reaching out to more potential customers. It’s because of this dynamism that so many organizations rely on their telemarketing partners to continually improve their business processes, from lead generation to sales …

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Getting Better Quality Assurance Through Telemarketing

How the Best Telemarketers Offer Quality Assurance As an industry, telemarketing is viewed as one that is above anything else, results driven. Telemarketing clients rely on the services to improve conversion rates, gain more leads and produce more sales per hour. However, the best telemarketing companies will offer quality assurance services to keep campaigns from …

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Telemarketing Maintains its Edge in Strategic Marketing

Organizations Planning to Make Telemarketing a Bigger Component in their Strategic Marketing Campaigns Recent surveys show that telemarketing is one of the most productive channels for lead generation, and organizations are going to spend more of their strategic marketing budget on telemarketing over the next year. Lead Forensics found in a recent survey that 70 …

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Marketing Objectives: Include Telemarketing in Your Strategy

Track Targeted KPIs to Know if You Are Meeting Your Marketing Objectives What are your most common key performance indicators (KPIs)? If you’re like most organizations, you’re looking at leads, sales revenue and the cost per lead as you top KPIs. To truly hit your marketing objectives, you need to be looking at a number …

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Marketing for Small Business: Make Telemarketing Your Main Channel

Even the smallest businesses are marketing themselves -whether it’s talking to a group of friends about what the company does or producing expensive television commercials. What professionals have learned over the years in developing a marketing for small business strategy is that one of the most effective ways to market is through telemarketing. Telemarketing when …

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Political Campaigns Rely on Telemarketing for Good Reason

I voted sticker collage

Behind every successful political campaign, a plan reaches out to the most voters possible. So after every election year, political strategists have turned to political telemarketing to put their platform in front of voters and make sure they know the issues at hand. Not just any telemarketing firm can handle a political campaign. You have …

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Team With the Right Telemarketer to Deliver Strategic Marketing

Strategy is an important word in marketing. It involves thinking about outcomes, establishing goals, segmenting lists, and many other tasks that culminate into a successful campaign that offers an excellent return on investment. If you’ve decided to include telemarketing into your strategy, you’re taking the right steps. However, telemarketing, to be successful, also requires strategic …

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Get a Better Handle on Your Lead Generation Services With Telemarketing

Lead generation services and sales are two things that most companies agree they struggle with the most. Gaining insights into how the target audience thinks about the company’s solutions is the way to get better lead generation and sales outcomes, but a surprising number of organizations fail to gain access to this information. How can …

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Business to Business Telemarketing Should be Part of Your Multi-Channel Approach

While people might want to believe that one of the oldest marketing tools at their disposal has been surpassed by technological advancements, the truth is that business to business telemarketing remains one of the most proactive communication methods and an important part of a multi-channel marketing strategy. While it may be important to include a …

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B2B Telemarketing: Getting Your Timing Right

A successful telemarketing campaign relies on information that gives you insights into the behavior of your leads. The strategy also involves timing: saying the right things to the right people at the right time. With B2B telemarketing, you have to look at several different scenarios and plan accordingly. For instance, not every call is going …

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Business to Business Telemarketing Creates Opportunities

Managers know that taking telemarketing calls is part of their job, which can also lead to opportunities for their company. However, the fact that telemarketing is such an effective method of getting information to clients is not always as obvious as it might seem. For instance, many marketers will use a multi-pronged approach that includes …

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Take a Multi-Channel Approach to Marketing, but Always Include Telemarketing

Thanks to the Internet and mobile technology, we’re more connected today than ever before. Consumers are attached to their smartphones and tablet computers, in a position to pull up information about any number of products that interest them at any given moment. This behavior presents marketing opportunities. However, it can be difficult to fully understand …

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Leave Event Marketing to the Professionals: Telemarketers

Marketers have a fairly wide range of duties when it comes to pushing their brand, developing leads and driving sales. When it comes to generating buzz about events, marketers aren’t always equipped to pull this off. Telemarketing, however, can be utilized to great benefit when it comes to maxing out your RSVPs. For the best …

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Why You Should Outsource Your Telemarketing Services

Telemarketing has for decades been one of the top methods by which companies increase their sales and gain information about their target market, develop and nurture leads. Many have tried to take on telemarketing tasks in-house, but there is little evidence that this practice actually provides a good return on investment. The biggest obstacle organizations …

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Reactivations Made Easy Through Telemarketing

Any business owner can tell you that acquiring new business is far more expensive than keeping a current customer coming back for more business. The same is true of donors and subscribers – acquiring new ones is less cost effective than getting your previous donors and subscribers to make another commitment to your cause/publication. Marketers …

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How Integrated Marketing Campaigns Get a Boost Through Telemarketing

The opportunities to advertise and promote a brand seem nearly limitless. You’re probably still invested in the usual spaces, such as print ads and direct marketing. You’ve probably also taken advantage of e-mail marketing campaigns as well as web-based advertising. It’s clear that a multi-channel approach works well. What about telemarketing? Does it still have …

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Customer Development Through Telemarketing: The Best Bet

Have you discounted the effectiveness of bringing a telemarketing firm in to help with your B2B lead generation? If so, you’re making a mistake. Sure, there are newer methods of generating leads, but regardless of how advanced the technology is, no marketing tool is as proactive or effective as telemarketing. If you’re looking for positive …

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Lead Generation Tactics That Work in Telemarketing

As a member of the competitive B2B marketing landscape, you know that your formula has to change with the needs of your clients. Change and flexibility are extremely important in building a strong business model. However, there are a handful of lead generation methods used by marketers today that have been around for years. Let’s …

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Use Telemarketing to Improve Your Customer Relationship Management Processes

Marketing takes many forms, but one of the most direct marketing tools you can find is telemarketing. Customer relationship management companies might think telemarketing misses the target, mostly because of their methodology when it comes to B2B telemarketing and all the different strategies that come to the table. It doesn’t have to be that confusing; …

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The Technology and Processes Behind the Success of Telemarketing Interviewing

If you still aren’t ready to invest in telemarketing as a means of getting better leads or more leads, gaining marketing insights or simply making more sales, you should consider the technology and processes that telemarketers use to bring you far more than you can by yourself. The reason so many companies see such an …

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Outsourced Telemarketing Aids in Marketing Research

Marketing research is an ongoing process of gaining the information you need to better position your company for current and future products/services. One of the best methods of gaining insights into the thinking of your target base is to outsource telemarketing efforts. You might think your in-house team has all the knowledge and tools for …

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Telemarketing Trends: Building Your Audience by Following Industry Clues

The old saying – “if it isn’t broken, don’t fix it” – works well when you consider telemarketing and its place with B2B marketers. Despite all the changes over the last 10-plus years, with the rise of social media and new technology, telemarketing continues to play a vital role in marketing.. Given the return on …

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Telemarketing Puts the Personal Touch on Data-Driven Marketing

Reaching out to your target audience requires data. You use the data to decipher exactly what it is that your target audience wants and then you mold your efforts to suit those wants. This has been the focus of B2B marketing for years. You’ve probably used the word “nurturing” to describe your efforts to build …

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Telemarketing Can Deliver Big on Marketing Research Goals

The key aspect behind every successful marketer is data. Data reveals customer characteristics that assist you in tailoring how you communicate the value of your products and services to them. Marketing research relies on the data analytics that drive better dividends. When it comes to employing telemarketing services, the first thing that comes to mind …

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How Telemarketing Really Drives New Revenue

On June 4, FOLIO published an article, Driving New Revenue Through Telemarketing that focused on how the cost center (telemarketing) is becoming a profit center for b-to-b publishers. As BVTM has been heavily focused on creating the profit center through telemarketing efforts, we felt this was a worthwhile topic that needed expansion.  This is a …

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