Sales representatives know that in order to keep their portfolios growing and the business progressing, they need to invest time in outbound sales. But many sales teams see a gap between their success and the lead generation results from marketing teams. Take a look at some stats that sum up common frustrations around lead generation …
Do You Want to See an Increase in Actionable Leads? Read More »
Publishers considering lead generation campaigns for their advertising clients often find that they are battling against formidable forces. The biggest threat to their ability to create a successful and profitable lead generation campaign for their adverting clients is a set of common misconceptions that prevents many from ever taking shape. Let’s visit each of these …
Common Misconceptions Publishers Have About the Opportunities From Lead Generation Read More »
It happens in a split second: people make an unconscious decision, identifying a person they do not know (a telemarketing representative) who is on the other end of the line as a friend or a foe. A telemarketing representative has only 20 to 30 seconds to deliver a clear message and communicate value propositions or …
Advertisers – Who Is Your Message Reaching, and Are They Ready to Listen? Read More »
In business-to-business (B2B) marketing, it’s easy to know who is downloading your content and doing research on your products, and the buyer knows that fact perhaps better than anyone. They’ve learned, in fact, that in order to avoid activity that might lead to even the slightest commitment (such as filling out a contact form) they …
Intent Data Provides Key Insights Into the Activities of B2B Buyers Read More »
Merrillville, IN. (November 6, 2017): Blue Valley continues to grow and is pleased to announce a new 60-seat call center located in Merrillville, which opened October 8. Hours of operation for the new center are 7:30 a.m. to 4:30 p.m., Monday through Friday. Located at 8585 Broadway, the building also has tenants such as Chase …
B2B Telemarketing is a Perfect Partner For Digital Media When you choose only one method of reaching your audience, or lean too heavily on a particular channel, you are likely to miss connecting with segments of your target audience. By integrating B2B telemarketing with digital media, you cast a wider net and create more connection …
Integrating B2B Telemarketing With Other Marketing Channels to Boost Your ROI Read More »
There’s a wide variety of marketing channels to connect with your target audience. Social media and email marketing offer a highly-personalized way of reaching out to customers compared with television and/or radio commercials and direct mail. However, while you’ll want to use digital methods too, there’s still no replacement for B2B telemarketing when it comes …
Add Telemarketing to Boost Your ROI on Other B2B Lead Generation Techniques You’re about to embark on a B2B lead generation campaign, but before you begin, you may want to ask yourself a few questions. Where did your current customers first encounter your company? Identifying where you’ve been successful in the past with connecting with …
Pairing B2B Lead Generation Techniques for Success Read More »
Interactive content gives you the opportunity to layer your blogs, white papers and videos with a chance to listen to your customer. You can find out their preferences and the topics they’d like to learn more about. Using this valuable information improves your chances of developing a successful B2B lead generation strategy. Interactive content can …
Using Interactive Content With Telemarketing for Effective B2B Lead Generation Read More »
A ROI Calculator Can Help You Measure the Value of B2B Telemarketing Calculating your return on investment (ROI) for your various marketing efforts is very challenging. In fact, it is a challenge so great that many marketers avoid doing it at all. To grow your business, you need to generate qualified actionable leads. How much …
B2B Telemarketing Offers a Reliable, Effective ROI Read More »
B2B Telemarketing is a Reliable Way to Nurture and Qualify Leads In today’s marketing landscape, strategy sometimes takes a backseat to hit-and-miss marketing. In order to find a campaign or content format that resounds with an audience, marketers often spend time, money and other resources trying to find the right combination of factors that generate …
Is B2B Telemarketing a Part of Your Comprehensive Marketing Strategy? Read More »
Looking to Increase B2B Lead Generation? Make a Phone Call A decade ago, B2B marketers saw many possibilities abounding in digital marketing potential. Many believed that social media, email newsletters and other digital methods would lead to a purely digital strategy for lead generation. It turns out, though, that B2B lead generation never went completely …
Steps for Effective B2B Lead Generation In the age of social media, it may seem retroactive to embrace traditional marketing methods. However, telemarketing remains a reliable way to connect with your potential buyers and create a personal relationship. Social media may be a popular choice for marketing, but an effective B2B lead generation strategy includes …
Creating a Telemarketing Campaign for B2B Lead Generation Read More »
B2B Telemarketing Informs the Buying Decision Having a clear and detailed understanding of the steps and stages companies must take to become potential clients and finally loyal customers is a crucial process sales and marketing personnel have to think through when crafting their company marketing strategy. Each of the sales steps you identified may have …
How B2B Telemarketing Can Move Your Contact Through the Engagement Cycle Read More »
While there is no doubt that technology has impacted B2B lead generation, it’s important that you don’t forget to ask what’s actually working for you. Just because it’s new doesn’t mean it’s great. You still need to produce leads, and your methods need to produce a good return on your investment (ROI). A recent article …
Identifying the Best B2B Lead Generation Tools For Your Business Read More »
Grow Your Pipeline With These B2B Lead Generation Tips In order to grow your business, you need a constant stream of qualified leads hitting your sales teamÂ’s pipeline. A strong B2B lead generation strategy will provide these leads, but youÂ’ll need to choose the right tools for your industry and your company. Take a look …
Telemarketing is a Highly Personal B2B Lead Generation Tool B2B lead generation is about more than obtaining a list of potential buyers. ItÂ’s about cultivating those leads in a way that moves them forward in the engagement cycle. Instead of watching the majority of your leads slip through the cracks, convert more of them into …
Choose a Personalized Approach in B2B Lead Generation Read More »
Life is moving faster than ever. When it comes to the tools you use for marketing your business, the trends can fly by at such a pace that by the time you choose a particular route, itÂ’s already passé. In this article, youÂ’ll find out how B2B telemarketing can help you make better decisions about …
Making Informed Decisions With B2B Telemarketing Read More »
Social media has changed the way people communicate, and that includes the ways that companies communicate their brand message. It’s where people collaborate, connect and share information. LinkedIn, in particular, is the hub for business conversations, often functioning as a central part of B2B interactions and lead generation strategies. A recent article by Marketing Insider …
Good content marketing can do a lot of things, like develop your reputation as an expert in your industry or remind your current buyers of how great your service is. It can offer a solution to a common but challenging problem or offer a new way of looking at your company. What it must do …
How to Boost Your B2B Content Marketing Success With Telemarketing Read More »
Use Telemarketing to Improve Lead Generation Unlike most consumers, B2B buyers rarely succumb to an impulse-buy, which means you have to rely on disseminating information to generate more leads. In New York, B2B telemarketing companies have embraced this fact and regularly assist clients in connecting to leads in an efficient manner. Lead generation is among …
Gaining Better Connections Through Telemarketing The engagement methods you use in your campaigns will make the difference between success and failure. This is something that B2B telemarketing companies know and prove to their clients daily in Los Angeles and across the country. Marketing is the practice of connecting a brand to an audience. The most …
B2B Telemarketing Companies Can Help You Be Proactive in Your Marketing in Los Angeles Read More »
Content marketing is a significant part of a successful marketing plan. You need to establish yourself as an industry leader and expert, and make sure that your voice is heard through all the noise. Your content must be great, but your content marketing distribution needs to be strategic, too. While you may have created great …
Content Marketing Distribution: Why It Matters, and How to Do It Well Read More »
Get an Excellent ROI With Telemarketing The best B2B marketing strategies utilize a proactive component. Is social media proactive? Some might say that when a post generated by a marketer sparks discussion among followers, that falls under the definition of a proactive experience. However, social media channels are still passive and are not as proactive …
Creating great content is critical to the communication of your brand message, but donÂ’t invest in the creation of your content without taking the time to develop a solid content marketing distribution plan. Content distribution is a critical step, and is, in fact, just as important as having highly-relevant, quality content. Your content marketing distribution …
Ten Key Facts That May Change Your Perceptions All the buzz in the marketing world is about digital channels. From Facebook to Instagram and email newsletters, marketers are focusing much of their attention and resources on digital methods of reaching their target audiences. In the race to win the digital audience, though, many marketers are …
Get Your Content Marketing Distribution Strategy on Point With Telemarketing Building up valuable content that helps guide potential buyers into a sales-ready position is among the top concerns of many marketers. What about content marketing distribution? The fact is, you can spend hours and hours on content, but without focusing on how you distribute that …
Is Your Content Marketing Distribution Strategy Effective? Read More »
Telemarketing Assists You in Developing a Strategic Content Distribution Plan Keeping customers happy means there is a better chance of them coming back to you again and again. This is a top goal for many business owners who know they have to focus on customer retention because acquiring new customers is costlier. However, there comes a …
Grow Your Business With Telemarketing as Part of Your Content Distribution Strategy Read More »
Generating leads on its own is not enough. You need high-quality leads that aren’t just named in a database; they need to be qualified actionable leads ready to engage with one of your representatives by phone, Zoom, or face to face. While you can generate leads in many different ways, telemarketing should be the first …
Telemarketing Lead Generation: Better Quality, More Sales Read More »
The Importance of Mixing Traditional Methods Into Content Marketing Distribution Once youÂ’ve created quality pieces that precisely deliver your brand message through value-added content, itÂ’s time to choose the right channels for your content marketing distribution plan. While digital methods are all the rage right now, it is important you look at telemarketing as a …
Including the Human Touch in Your Content Marketing Distribution Strategy Read More »
Effective Content Marketing Distribution Uses the Right Mix of Channels You may believe that if your content is excellent and relevant to your target audience it will promote itself. You may expect that simply posting it on social media will intrigue and excite your audience so much that they will share it widely. Of course, …
Are You Proactive With Your Content Marketing Distribution Strategy? Read More »
Developing Relationships Using Your Content Marketing Distribution Plan One of the central goals of your content marketing distribution should be the shareability of your material. Eventually, itÂ’s ideal if your content starts doing some of its own distribution, with shares jumping around between social media platforms and into email accounts. Of course, itÂ’s great when …
You Can Establish a Relationship With Your Buyers With Telemarketing If youÂ’re trying to reach out to a new audience to make sales, there are few things more important than gaining new leads. While B2C efforts can rely on a certain percentage of uninformed impulse buys, few, if any, B2B buyers are going to make …
Making a Strategic Play With Telemarketing Content Distribution You’ve developed an exceptional strategy for creating high-quality content for your B2B marketing audience. You’ve got a great mix of formats, with blogs, white papers, videos and infographics all working in balance for a variety of preferences. However, no matter how great your content is, you’ve just …
How Telemarketing Content Distribution Fits Into Your Marketing Plan Read More »
Content Marketing Distribution is Just as Important as High-Quality Content Marketing specialists know that producing quality content is the cornerstone of a marketing plan. After all, if your content is sloppy, it wonÂ’t be shared, spur new conversations or lead to measurable growth. On the other hand, if nobody views your content, it doesnÂ’t matter …
Why You Should Include Telemarketing in Your Content Marketing Distribution Plan Read More »
Content marketing continues to be on a growth trajectory, with companies adjusting their strategies as they learn more about what content their B2B target audience wants to see. While itÂ’s an exciting area with incredible potential to grow your leads and sales, you may often feel uncertain when itÂ’s time to decide where to allocate …
You may already be working your content marketing strategy, producing content that is conversational, demonstrates your expertise and builds relationships with your target audience. ItÂ’s always important, though, to keep your strategy in growth mode. That means youÂ’re always looking for ways to reach more people and better address their concerns. A common event in …
Using Telemarketing to Refine Your Content Marketing Process Read More »
You know the inner workings of your content marketing strategy, and you know the objectives and your reasons for including them in your plans. It all makes sense to you, but youÂ’re beginning to get the feeling that you donÂ’t have full buy-in from your sales managers and their teams. In fact, a disconnect between …
Lead generation is a primary and vital focus for most companiesÂ’ success. Unintentionally at times, many spend a lot of money producing and later chasing low quality, unqualified leads. Since funneling high-quality leads to the sales team is so critical to success, why do so many companies still waste resources producing low-quality leads? How can …
YouÂ’ve invested in content creation, and now you have a sizable library of blogs, videos, infographics, images, white papers and newsletters. YouÂ’ve displayed your expertise, answered questions for your target audience and clearly communicated your brand message. Your content is solid and itÂ’s strategic, high-quality material that serves to build your brand and your reputation …
When it comes to B2B content marketing, a successful plan relies on a variety of strategically chosen distribution channels to get the content in front of the target audience. This means a careful and ongoing refining of content quality and format, as well as distribution choice. Many marketers like to picture their content distribution strategy …
Why the Three-Legged Stool Needs a Fourth Leg for Marketing Success Read More »
In B2B content marketing, there is always a balance between content creation and content promotion. Marketers have to decide how to allocate their resources, debating whether investments in creation or promotion yield the biggest gains in qualified leads and website traffic. As discussed in Claire McDermottÂ’s “Danger Ahead: When Content Distribution is on Auto-Pilot,” there …
Take Your Content Marketing Off the Auto-Pilot Setting Read More »
B2B Marketing Techniques That Work As a B2B marketer, you are likely trying to keep up with your buyers, most of whom are well acquainted with the information highway and come into the buy cycle already well-informed. In an effort to put information in front of buyers before they find it through a competitor, most …
Assessing Your Content Marketing Strategies One of the challenges that comes up with content marketing is the ability of marketers to consistently measure the outcomes of their individual efforts. In fact, according to a survey by the Content Marketing Institute, only 20 percent of B2B marketers say they know how to make this assessment with …
Measuring the Success of Your Content Marketing Strategies Read More »
Be Intentional as You Develop a Plan for Your Next Marketing Campaign The best marketing campaigns begin with a robust round of goal setting, which is the catalyst for planning a strategy for a complex campaign. From the outset, the best campaigns will also involve a focus on multi- or cross-channel marketing, which is best …
5 Challenges to Watch For in Your Next Marketing Campaign Read More »
How the Right Marketing Strategies Help You Connect With Leads The social dynamics of interpersonal relationships donÂ’t all cross over into the realm of business relationships – but some do. For instance, on what basis do people make snap judgments abut others? What makes a person seem worth entering into relationship with? Some social scientists …
Marketing Strategies That Will Help You Build Business Relationships Read More »
Use Your Marketing Techniques to Work Together to Get the Most Benefit The business world is in an evolutionary process. The 2015 Christmas holiday season witnessed even greater online shopping than business gurus had predicted. So much so that delivery services could not keep up. ItÂ’s easy to get the idea that nothing about doing …
Why You Should Keep Telemarketing in Your Marketing Techniques Toolkit Read More »
Get Your Content Marketing Strategies up to Speed A recent survey by Content Marketing Institute of B2B marketers found that more than half of those surveyed arenÂ’t able to say for certain if their content marketing strategies are effective. If youÂ’re a marketer with a similar cloudy view of your effectiveness, it is time to …
B2B Lead Generation Starts With Knowing Your Target Audience Not all leads are alike. In fact, a majority of leads wonÂ’t convert to sales. However, when you begin to notice a high ratio of non-converted leads, itÂ’s time to look at your B2B lead generation strategy. More and more marketers are beginning to see the …
B2B Lead Generation Improves With Telemarketing Read More »
Getting the Most Out of Your Sales Leads Does every form filled out on your website qualify the person who submitted it as a lead? Even if youÂ’re a marketer new to the industry, you know the answer to this is “no.” Sales leads must be qualified before they can be acted upon and telemarketing …
How Lead Scoring Improves the Sales Process The worst sales tactics are those that do nothing to qualify leads. To combat underwhelming outcomes, organizations are beginning to pay more attention to lead scoring. What is your marketing team doing to score leads, and what channels are you employing to get the job done right? Lead …
Lead Scoring: Where to Find Value in Potential Buyers Read More »
Focus on Content Marketing Distribution as Much as Your Content Content is king. If youÂ’re a marketer, you already know this. It seems that everyone has jumped on this trend, and for good reason – well-devised content coupled with robust content marketing distribution provides excellent results. What are you doing to improve your distribution today? …
The Value of Telemarketing as a Part of Your Content Marketing Distribution Read More »
How Phone Marketing Efforts Complement Your Social Outreach ThereÂ’s no question that more people are working, learning, socializing and shopping online. Social media platforms are great places for businesses to share content. Since social sites reach 80 percent of web users, it can seem like the best place to invest the bulk of your marketing …
Telemarketing Should be Part of Your Overall Marketing Strategy Read More »
Connect With Your Audience Through B2B Telemarketing B2B Marketing published survey results in late June that spell out the importance of connecting with your target audience. Titled “Research: Getting Through to Your Customers,” the report demonstrates how engagement methods used by marketers can make or break a campaign. What comes out as a clear winner …
Get Proactive in Your Strategy for Marketing for Small Businesses For a majority of entrepreneurs, the marketing aspect of their business is challenging. Marketing for small businesses doesnÂ’t have to include bringing in a large marketing firm, but the inclusion of a telemarketing provider is a step in the right direction. Whether you are planning …
Marketing for Small Businesses: Why Telemarketing Works Read More »
Proactive Channels Like Telemarketing Offer Results Webinars are an excellent way to impress upon your target audience the relevance, importance and/or usability of your products or services. However, the best-planned webinars are of no use if you canÂ’t get your target audience to join in. In addition to including telemarketing as part of your strategy, …
Sales teams are focused on making contact with their clients and prospective clients. They schedule meetings and phone calls and put their latest product or service in front of the target audience. Their job is to close the deal, which is why according to the Customer Sales Intelligence Scorecard, published by Chief Marketing Officer Council, …
Use Telemarketing for Effective Customer Development Read More »
DonÂ’t Forget Telemarketing in Your Marketing Strategies The best marketing strategies today rely heavily on creating a personalized message, one that comes across as very proactive. Being reactive is only important in response to an emergency. A proactive strategy is one that involves anticipating changes and making the appropriate shifts in response. It involves reaching …
Marketing Strategies Today Center Around Being Proactive Read More »
Why B2B Telemarketing is a Valuable Component of Your Sales Pipeline As you are already well aware of, the sales world has gone digital. Social media, in particular, permits broad audience engagement and targeted interactions which can strengthen existing relationships. But industry research shows that one half of B2B purchasers do NOT engage via social …
Include Proactive Marketing in Your Sales Strategy With B2B Telemarketing Read More »
The ingredients which make for successful businesses in todayÂ’s world are, in many ways, what theyÂ’ve always been. Hard work, expertise, quality and commitment are still the foundation of a strong business model. What has changed is the rapid flow of information. Ready access to up-to-the-moment data has become an integral part of doing business …
Telemarketing Can Deliver Valuable Marketing Research Read More »
When You Outsource Telemarketing You Lower Costs and Win Customers Today your marketing dollars can be spent in more ways than ever before. With the pull of those dollars in many different directions, you may have considered running your telemarketing campaign in-house. But, the truth is, there are solid reasons why you should outsource telemarketing …
Outsource Telemarketing as a Strategic Part of Your Marketing Read More »
More Effective Content Marketing Distribution Improves Sales There is no shortage of opinions about how much money should be spent on marketing, or how much should be apportioned to each aspect of marketing. However, there has lately been more attention pointed toward content marketing distribution. Is it time for you to put as much focus …
Content Marketing Distribution: Telemarketing is Key Read More »
Outsource Your Telemarketing and See Results Despite the number of challenges presented by in-house telemarketing, many startups still ask, “how can I build up a successful in-house telemarketing department?” For the best results, the answer is to outsource your telemarketing. Experience Professional telemarketing firms rely on quality staff with a great amount of training to …
How Marketing Strategies can Boost Income Web users today are attracted to sites that are minimalistic, feature large and vivid photography, simple navigation, harmonious visuals, more horizontal symmetry and negative space. Creating a simple site doesnÂ’t mean you take away elements – it means you work harder to create a visually impactful pallet that retains …
Smart Content Marketing Strategies Include Streamlining Your Website Read More »
Social Media and Telemarketing Work Together in Successful Marketing Strategies To most marketers, telemarketing and social media marketing occur in two separate areas. But does it have to be that way for all marketing strategies? How can you combine your telemarketing and social media marketing efforts to reach better results? Everybody has different preferences in …
See a Better Return on Investment for Your Marketing Strategies Read More »
How Social Media and B2B Telemarketing Work Together Business-to-business (B2B) marketers werenÂ’t the first to adopt social media channels, but the trend is catching on. While most marketers would likely say that social media plays a heavy roll in their marketing strategies, the B2B world is yet to see the real power behind social, especially …
Partner B2B Telemarketing With Social Media for a Strong Campaign Read More »
Step up Your Telemarketing Game With Customer Relationship Management Tools Used side-by-side with telemarketing, customer relationship management tools can offer a dynamic means of reaching out to more potential customers. ItÂ’s because of this dynamism that so many organizations rely on their telemarketing partners to continually improve their business processes, from lead generation to sales …
How the Best Telemarketers Offer Quality Assurance As an industry, telemarketing is viewed as one that is above anything else, results driven. Telemarketing clients rely on the services to improve conversion rates, gain more leads and produce more sales per hour. However, the best telemarketing companies will offer quality assurance services to keep campaigns from …
Getting Better Quality Assurance Through Telemarketing Read More »
Organizations Planning to Make Telemarketing a Bigger Component in their Strategic Marketing Campaigns Recent surveys show that telemarketing is one of the most productive channels for lead generation, and organizations are going to spend more of their strategic marketing budget on telemarketing over the next year. Lead Forensics found in a recent survey that 70 …
Telemarketing Maintains its Edge in Strategic Marketing Read More »
Track Targeted KPIs to Know if You Are Meeting Your Marketing Objectives What are your most common key performance indicators (KPIs)? If youÂ’re like most organizations, youÂ’re looking at leads, sales revenue and the cost per lead as you top KPIs. To truly hit your marketing objectives, you need to be looking at a number …
Marketing Objectives: Include Telemarketing in Your Strategy Read More »
Even the smallest businesses are marketing themselves -whether itÂ’s talking to a group of friends about what the company does or producing expensive television commercials. What professionals have learned over the years in developing a marketing for small business strategy is that one of the most effective ways to market is through telemarketing. Telemarketing when …
Marketing for Small Business: Make Telemarketing Your Main Channel Read More »
Behind every successful political campaign, a plan reaches out to the most voters possible. So after every election year, political strategists have turned to political telemarketing to put their platform in front of voters and make sure they know the issues at hand. Not just any telemarketing firm can handle a political campaign. You have …
Political Campaigns Rely on Telemarketing for Good Reason Read More »
Strategy is an important word in marketing. It involves thinking about outcomes, establishing goals, segmenting lists, and many other tasks that culminate into a successful campaign that offers an excellent return on investment. If youÂ’ve decided to include telemarketing into your strategy, youÂ’re taking the right steps. However, telemarketing, to be successful, also requires strategic …
Team With the Right Telemarketer to Deliver Strategic Marketing Read More »
Lead generation services and sales are two things that most companies agree they struggle with the most. Gaining insights into how the target audience thinks about the companyÂ’s solutions is the way to get better lead generation and sales outcomes, but a surprising number of organizations fail to gain access to this information. How can …
Get a Better Handle on Your Lead Generation Services With Telemarketing Read More »
While people might want to believe that one of the oldest marketing tools at their disposal has been surpassed by technological advancements, the truth is that business to business telemarketing remains one of the most proactive communication methods and an important part of a multi-channel marketing strategy. While it may be important to include a …
Business to Business Telemarketing Should be Part of Your Multi-Channel Approach Read More »
A successful telemarketing campaign relies on information that gives you insights into the behavior of your leads. The strategy also involves timing: saying the right things to the right people at the right time. With B2B telemarketing, you have to look at several different scenarios and plan accordingly. For instance, not every call is going …
Managers know that taking telemarketing calls is part of their job, which can also lead to opportunities for their company. However, the fact that telemarketing is such an effective method of getting information to clients is not always as obvious as it might seem. For instance, many marketers will use a multi-pronged approach that includes …
Business to Business Telemarketing Creates Opportunities Read More »
Thanks to the Internet and mobile technology, we’re more connected today than ever before. Consumers are attached to their smartphones and tablet computers, in a position to pull up information about any number of products that interest them at any given moment. This behavior presents marketing opportunities. However, it can be difficult to fully understand …
Take a Multi-Channel Approach to Marketing, but Always Include Telemarketing Read More »
Marketers have a fairly wide range of duties when it comes to pushing their brand, developing leads and driving sales. When it comes to generating buzz about events, marketers arenÂ’t always equipped to pull this off. Telemarketing, however, can be utilized to great benefit when it comes to maxing out your RSVPs. For the best …
Leave Event Marketing to the Professionals: Telemarketers Read More »
Business-to-business (B2B) lead generation for high-dollar items can come with a high cost. B2B BarometerÂ’s recent survey found that for items that cost $8,000 or more, marketers will spend nearly $1,500 on lead generation. When you consider that only around 33 percent of these leads turn into a sale, it becomes clear that the methods …
The customer-centric approach has touched just about every industry and companies are pulling together as much data as they can to figure out how to please customers and to keep them coming back. Data can be gathered just about anywhere, but the most solid method of gaining a strategic marketing advantage is to use telemarketing. …
If youÂ’re part of a media and/or publishing company, youÂ’ve probably noticed in the last few years that the services and products you offer your target market has expanded. Because of this, there is more of a focus on hiring marketing professionals to better push the brand and the products. The number one source for …
The goal of any business-to-business (B2B) marketing campaign, whether it involves an on-site marketing team or a third party, is to close more deals and boost profits. The success you have with your campaign relies on a number of issues, but if you are using telemarketing, your chances of turning more leads into sales are …
There is nothing easy about event marketing. If youÂ’ve ever put together an event, you know the hours of hard work you invested into the content of the event, scheduling all the featured speakers youÂ’d hoped to book, finding the perfect venue and settling on the right date – it all adds up to a …
Improve Your Event Marketing With Telemarketing Read More »
Telemarketing has for decades been one of the top methods by which companies increase their sales and gain information about their target market, develop and nurture leads. Many have tried to take on telemarketing tasks in-house, but there is little evidence that this practice actually provides a good return on investment. The biggest obstacle organizations …
Why You Should Outsource Your Telemarketing Services Read More »
Nothing is more effective than a face-to-face sales interaction. However, any company that relies solely on this method of sales is not going to be around long due to the time and expense of the interaction. WeÂ’ve become a global society, which means consumers arenÂ’t necessarily in our immediate community – they can be across …
Improve Sales Productivity Through Telemarketing Read More »
Telemarketing is the key player in any initiative to drive more sales, but without a reasonable plan, youÂ’re not going to get full value out of your telemarketing efforts. What steps do you need to take to ensure youÂ’re getting an excellent return on investment? Your action plan should begin with a set of goals. …
An Action Plan to Kick Start Your Telemarketing Campaign Read More »
Any business owner can tell you that acquiring new business is far more expensive than keeping a current customer coming back for more business. The same is true of donors and subscribers – acquiring new ones is less cost effective than getting your previous donors and subscribers to make another commitment to your cause/publication. Marketers …
Most business start ups reach a point soon after opening their doors where they need to increase the amount of traffic coming in and out – they want to increase business and see more profits. The first thing that pops into most business ownersÂ’ minds is advertising. One of the best forms of advertising is …
Advertising Campaigns Get a Boost with Telemarketing Read More »
The opportunities to advertise and promote a brand seem nearly limitless. YouÂ’re probably still invested in the usual spaces, such as print ads and direct marketing. YouÂ’ve probably also taken advantage of e-mail marketing campaigns as well as web-based advertising. ItÂ’s clear that a multi-channel approach works well. What about telemarketing? Does it still have …
How Integrated Marketing Campaigns Get a Boost Through Telemarketing Read More »
Putting together an event is a fairly stressful process, yet exceedingly rewarding when everything goes as planned. Finding the right location, the right time, interesting speakers and the appropriate guest list are just a few of the elements that can add to the stress. Bringing a telemarketing firm into the mix can take away a …
Have you discounted the effectiveness of bringing a telemarketing firm in to help with your B2B lead generation? If so, youÂ’re making a mistake. Sure, there are newer methods of generating leads, but regardless of how advanced the technology is, no marketing tool is as proactive or effective as telemarketing. If youÂ’re looking for positive …
Customer Development Through Telemarketing: The Best Bet Read More »
As a member of the competitive B2B marketing landscape, you know that your formula has to change with the needs of your clients. Change and flexibility are extremely important in building a strong business model. However, there are a handful of lead generation methods used by marketers today that have been around for years. LetÂ’s …
Lead Generation Tactics That Work in Telemarketing Read More »
Marketing takes many forms, but one of the most direct marketing tools you can find is telemarketing. Customer relationship management companies might think telemarketing misses the target, mostly because of their methodology when it comes to B2B telemarketing and all the different strategies that come to the table. It doesnÂ’t have to be that confusing; …
Use Telemarketing to Improve Your Customer Relationship Management Processes Read More »
If you still arenÂ’t ready to invest in telemarketing as a means of getting better leads or more leads, gaining marketing insights or simply making more sales, you should consider the technology and processes that telemarketers use to bring you far more than you can by yourself. The reason so many companies see such an …
The Technology and Processes Behind the Success of Telemarketing Interviewing Read More »
Marketing research is an ongoing process of gaining the information you need to better position your company for current and future products/services. One of the best methods of gaining insights into the thinking of your target base is to outsource telemarketing efforts. You might think your in-house team has all the knowledge and tools for …
Outsourced Telemarketing Aids in Marketing Research Read More »
The old saying – “if it isnÂ’t broken, donÂ’t fix it” – works well when you consider telemarketing and its place with B2B marketers. Despite all the changes over the last 10-plus years, with the rise of social media and new technology, telemarketing continues to play a vital role in marketing.. Given the return on …
Telemarketing Trends: Building Your Audience by Following Industry Clues Read More »
Reaching out to your target audience requires data. You use the data to decipher exactly what it is that your target audience wants and then you mold your efforts to suit those wants. This has been the focus of B2B marketing for years. YouÂ’ve probably used the word “nurturing” to describe your efforts to build …
Telemarketing Puts the Personal Touch on Data-Driven Marketing Read More »
The key aspect behind every successful marketer is data. Data reveals customer characteristics that assist you in tailoring how you communicate the value of your products and services to them. Marketing research relies on the data analytics that drive better dividends. When it comes to employing telemarketing services, the first thing that comes to mind …
Telemarketing Can Deliver Big on Marketing Research Goals Read More »
On June 4, FOLIO published an article, Driving New Revenue Through Telemarketing that focused on how the cost center (telemarketing) is becoming a profit center for b-to-b publishers. As BVTM has been heavily focused on creating the profit center through telemarketing efforts, we felt this was a worthwhile topic that needed expansion. This is a …
