Telemarketing

Common Misconceptions Publishers Have About the Opportunities From Lead Generation

Four common misconceptions often play a role in convincing a publisher not to do lead generation for clients.

Publishers considering lead generation campaigns for their advertising clients often find that they are battling against formidable forces. The biggest threat to their ability to create a successful and profitable lead generation campaign for their adverting clients is a set of common misconceptions that prevents many from ever taking shape. Let’s visit each of these …

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Advertisers – Who Is Your Message Reaching, and Are They Ready to Listen?

Pairing trending marketing channels with traditional tools like telemarketing increases your ROI.

It happens in a split second: people make an unconscious decision, identifying a person they do not know (a telemarketing representative) who is on the other end of the line as a friend or a foe. A telemarketing representative has only 20 to 30 seconds to deliver a clear message and communicate value propositions or …

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Intent Data Provides Key Insights Into the Activities of B2B Buyers

Increased sales only result from content reaching the intended target. Telemarketing connects leads with your marketing.

In business-to-business (B2B) marketing, it’s easy to know who is downloading your content and doing research on your products, and the buyer knows that fact perhaps better than anyone. They’ve learned, in fact, that in order to avoid activity that might lead to even the slightest commitment (such as filling out a contact form) they …

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Blue Valley Marketing Launches New Call Center

Merrillville, IN. (November 6, 2017): Blue Valley continues to grow and is pleased to announce a new 60-seat call center located in Merrillville, which opened October 8. Hours of operation for the new center are 7:30 a.m. to 4:30 p.m., Monday through Friday. Located at 8585 Broadway, the building also has tenants such as Chase …

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B2B Telemarketing: An Essential Guide to Great Performance

Shallow Focus of Woman Working in a Call Center

Market competition between businesses has arguably never been more intense, meaning that everyone needs to effectively employ all of the best possible techniques to attract prospective customers and encourage sales. While business-to-business (B2B) telemarketing may seem a bit old-fashioned, it’s still one of the best methods businesses can use to help promote sales and develop …

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Target Audience: How to Connect & Drive Sales

Telemarketing headset with a latop and marketing material

There’s a wide variety of marketing channels to connect with your target audience. Social media and email marketing offer a highly-personalized way of reaching out to customers compared with television and/or radio commercials and direct mail. However, while you’ll want to use digital methods too, there’s still no replacement for B2B telemarketing when it comes …

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Pairing B2B Lead Generation Techniques for Success

Blue Valley Marketing agents are trained to ask the questions necessary for quality B2B lead generation.

Add Telemarketing to Boost Your ROI on Other B2B Lead Generation Techniques You’re about to embark on a B2B lead generation campaign, but before you begin, you may want to ask yourself a few questions. Where did your current customers first encounter your company? Identifying where you’ve been successful in the past with connecting with …

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Using Interactive Content With Telemarketing for Effective B2B Lead Generation

Incorporating interactive content into your marketing strategy makes your audience feel heard and understood.

Interactive content gives you the opportunity to layer your blogs, white papers and videos with a chance to listen to your customer. You can find out their preferences and the topics they’d like to learn more about. Using this valuable information improves your chances of developing a successful B2B lead generation strategy. Interactive content can …

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Successful B2B Lead Generation Requires Traditional Marketing as a Part of a Comprehensive Strategy

Blue Valley Marketing profiles and qualifies as we conduct B2B lead generation so you receive actionable contacts.

Looking to Increase B2B Lead Generation? Make a Phone Call A decade ago, B2B marketers saw many possibilities abounding in digital marketing potential. Many believed that social media, email newsletters and other digital methods would lead to a purely digital strategy for lead generation. It turns out, though, that B2B lead generation never went completely …

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Creating a Telemarketing Campaign for B2B Lead Generation

Telemarketing continues to prove its value as a lead generation tool—contributing quality data for your sales team.

Steps for Effective B2B Lead Generation In the age of social media, it may seem retroactive to embrace traditional marketing methods. However, telemarketing remains a reliable way to connect with your potential buyers and create a personal relationship. Social media may be a popular choice for marketing, but an effective B2B lead generation strategy includes …

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Identifying the Best B2B Lead Generation Tools For Your Business

Lead generation tool metrics report shows success of campaign

While there is no doubt that technology has impacted B2B lead generation, it’s important that you don’t forget to ask what’s actually working for you. Just because it’s new doesn’t mean it’s great. You still need to produce leads, and your methods need to produce a good return on your investment (ROI). A recent article …

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Choose a Personalized Approach in B2B Lead Generation

Supplementing digital marketing with telemarketing gives your sales team actionable leads to pursue.

Telemarketing is a Highly Personal B2B Lead Generation Tool B2B lead generation is about more than obtaining a list of potential buyers. It’s about cultivating those leads in a way that moves them forward in the engagement cycle. Instead of watching the majority of your leads slip through the cracks, convert more of them into …

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Lead Generation Through Social Media: Is Your Return on Investment as Cost Effective as You Think?

Using person-to-person contact to qualify leads ensures your sales team can be more effective.

Social media has changed the way people communicate, and that includes the ways that companies communicate their brand message. It’s where people collaborate, connect and share information. LinkedIn, in particular, is the hub for business conversations, often functioning as a central part of B2B interactions and lead generation strategies. A recent article by Marketing Insider …

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In New York, B2B Telemarketing Companies Help You Connect With Leads on a Personal Level

New York B2B telemarketing companies

Use Telemarketing to Improve Lead Generation Unlike most consumers, B2B buyers rarely succumb to an impulse-buy, which means you have to rely on disseminating information to generate more leads. In New York, B2B telemarketing companies have embraced this fact and regularly assist clients in connecting to leads in an efficient manner. Lead generation is among …

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B2B Telemarketing Companies Can Help You Be Proactive in Your Marketing in Los Angeles

Decision-makers don't have time for online clutter. They need content right now that answers their immediate questions.

Gaining Better Connections Through Telemarketing The engagement methods you use in your campaigns will make the difference between success and failure. This is something that B2B telemarketing companies know and prove to their clients daily in Los Angeles and across the country. Marketing is the practice of connecting a brand to an audience. The most …

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B2B Telemarketing Companies in Chicago

Through personal conversation, Blue Valley Marketing agents can determine the content marketing that best helps each lead.

Get an Excellent ROI With Telemarketing The best B2B marketing strategies utilize a proactive component. Is social media proactive? Some might say that when a post generated by a marketer sparks discussion among followers, that falls under the definition of a proactive experience. However, social media channels are still passive and are not as proactive …

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Is Your Content Marketing Distribution Strategy Effective?

Content marketing data doesn't lie. Personal relationships gained through telemarketing are key sales drivers.

Get Your Content Marketing Distribution Strategy on Point With Telemarketing Building up valuable content that helps guide potential buyers into a sales-ready position is among the top concerns of many marketers. What about content marketing distribution? The fact is, you can spend hours and hours on content, but without focusing on how you distribute that …

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Telemarketing Content Distribution: a Perfect Pair

Man talking about content distribution

If you want to generate leads with your content, you’ll need the right content distribution strategy. There is a wide range of ways to distribute and promote your content, from PPC advertisements and social media to email and guest posts. However, there’s an often overlooked method of content distribution that can be extremely effective: Telemarketing …

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Telemarketing Lead Generation: Better Quality, More Sales

Calculating ROI on Telemarketing Lead Generation

Generating leads on its own is not enough. You need high-quality leads that aren’t just named in a database; they need to be qualified actionable leads ready to engage with one of your representatives by phone, Zoom, or face to face. While you can generate leads in many different ways, telemarketing should be the first …

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Why You Should Include Telemarketing in Your Content Marketing Distribution Plan

Cut through the online clutter and turn to telemarketing to deliver content marketing to the right lead at the right time.

Content Marketing Distribution is Just as Important as High-Quality Content Marketing specialists know that producing quality content is the cornerstone of a marketing plan. After all, if your content is sloppy, it won’t be shared, spur new conversations or lead to measurable growth. On the other hand, if nobody views your content, it doesn’t matter …

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B2Bs rely on Blue Valley Marketing for comprehensive outbound and inbound marketing.

Content marketing continues to be on a growth trajectory, with companies adjusting their strategies as they learn more about what content their B2B target audience wants to see. While it’s an exciting area with incredible potential to grow your leads and sales, you may often feel uncertain when it’s time to decide where to allocate …

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Why the Three-Legged Stool Needs a Fourth Leg for Marketing Success

Blue Valley Marketing's customer support team understands the value of listening to each lead's needs.

When it comes to B2B content marketing, a successful plan relies on a variety of strategically chosen distribution channels to get the content in front of the target audience. This means a careful and ongoing refining of content quality and format, as well as distribution choice. Many marketers like to picture their content distribution strategy …

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5 Challenges to Watch For in Your Next Marketing Campaign

Many marketing campaigns are crafted without first gaining a deep understanding of the target audience.

Be Intentional as You Develop a Plan for Your Next Marketing Campaign The best marketing campaigns begin with a robust round of goal setting, which is the catalyst for planning a strategy for a complex campaign. From the outset, the best campaigns will also involve a focus on multi- or cross-channel marketing, which is best …

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Marketing Strategies That Will Help You Build Business Relationships

How the Right Marketing Strategies Help You Connect With Leads The social dynamics of interpersonal relationships don’t all cross over into the realm of business relationships – but some do. For instance, on what basis do people make snap judgments abut others? What makes a person seem worth entering into relationship with? Some social scientists …

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Why You Should Keep Telemarketing in Your Marketing Techniques Toolkit

Use Your Marketing Techniques to Work Together to Get the Most Benefit The business world is in an evolutionary process. The 2015 Christmas holiday season witnessed even greater online shopping than business gurus had predicted. So much so that delivery services could not keep up. It’s easy to get the idea that nothing about doing …

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Content Marketing Strategies That Utilize Telemarketing Can See a Better Return on Investment

Get Your Content Marketing Strategies up to Speed A recent survey by Content Marketing Institute of B2B marketers found that more than half of those surveyed aren’t able to say for certain if their content marketing strategies are effective. If you’re a marketer with a similar cloudy view of your effectiveness, it is time to …

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Lead Scoring: Where to Find Value in Potential Buyers

How Lead Scoring Improves the Sales Process The worst sales tactics are those that do nothing to qualify leads. To combat underwhelming outcomes, organizations are beginning to pay more attention to lead scoring. What is your marketing team doing to score leads, and what channels are you employing to get the job done right? Lead …

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Telemarketing Should be Part of Your Overall Marketing Strategy

How Phone Marketing Efforts Complement Your Social Outreach There’s no question that more people are working, learning, socializing and shopping online. Social media platforms are great places for businesses to share content. Since social sites reach 80 percent of web users, it can seem like the best place to invest the bulk of your marketing …

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Marketing for Small Businesses: Why Telemarketing Works

Get Proactive in Your Strategy for Marketing for Small Businesses For a majority of entrepreneurs, the marketing aspect of their business is challenging. Marketing for small businesses doesn’t have to include bringing in a large marketing firm, but the inclusion of a telemarketing provider is a step in the right direction. Whether you are planning …

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Telemarketing Can Improve Webinar Attendance

Proactive Channels Like Telemarketing Offer Results Webinars are an excellent way to impress upon your target audience the relevance, importance and/or usability of your products or services. However, the best-planned webinars are of no use if you can’t get your target audience to join in. In addition to including telemarketing as part of your strategy, …

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Use Telemarketing for Effective Customer Development

Sales teams are focused on making contact with their clients and prospective clients. They schedule meetings and phone calls and put their latest product or service in front of the target audience. Their job is to close the deal, which is why according to the Customer Sales Intelligence Scorecard, published by Chief Marketing Officer Council, …

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Marketing Strategies Today Center Around Being Proactive

Don’t Forget Telemarketing in Your Marketing Strategies The best marketing strategies today rely heavily on creating a personalized message, one that comes across as very proactive. Being reactive is only important in response to an emergency. A proactive strategy is one that involves anticipating changes and making the appropriate shifts in response. It involves reaching …

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Telemarketing Can Deliver Valuable Marketing Research

The ingredients which make for successful businesses in today’s world are, in many ways, what they’ve always been. Hard work, expertise, quality and commitment are still the foundation of a strong business model. What has changed is the rapid flow of information. Ready access to up-to-the-moment data has become an integral part of doing business …

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Outsource Telemarketing as a Strategic Part of Your Marketing

When You Outsource Telemarketing You Lower Costs and Win Customers Today your marketing dollars can be spent in more ways than ever before. With the pull of those dollars in many different directions, you may have considered running your telemarketing campaign in-house. But, the truth is, there are solid reasons why you should outsource telemarketing …

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