Publishers

Common Misconceptions Publishers Have About the Opportunities From Lead Generation

Four common misconceptions often play a role in convincing a publisher not to do lead generation for clients.

Publishers considering lead generation campaigns for their advertising clients often find that they are battling against formidable forces. The biggest threat to their ability to create a successful and profitable lead generation campaign for their adverting clients is a set of common misconceptions that prevents many from ever taking shape. Let’s visit each of these …

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Advertisers – Who Is Your Message Reaching, and Are They Ready to Listen?

Pairing trending marketing channels with traditional tools like telemarketing increases your ROI.

It happens in a split second: people make an unconscious decision, identifying a person they do not know (a telemarketing representative) who is on the other end of the line as a friend or a foe. A telemarketing representative has only 20 to 30 seconds to deliver a clear message and communicate value propositions or …

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Find Out What’s Trending in Your Industry by Talking to Your Target Audience

B2Bs rely on Blue Valley Marketing for comprehensive outbound and inbound marketing.

Content marketing continues to be on a growth trajectory, with companies adjusting their strategies as they learn more about what content their B2B target audience wants to see. While it’s an exciting area with incredible potential to grow your leads and sales, you may often feel uncertain when it’s time to decide where to allocate …

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