Publishers

Common Misconceptions Publishers Have About the Opportunities From Lead Generation

Four common misconceptions often play a role in convincing a publisher not to do lead generation for clients.

Publishers considering lead generation campaigns for their advertising clients often find that they are battling against formidable forces. The biggest threat to their ability to create a successful and profitable lead generation campaign for their adverting clients is a set of common misconceptions that prevents many from ever taking shape. Let’s visit each of these …

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B2B Publishers, Turn your Data into Dollars

Publishers can help their advertisers with data cleanup and lead generation.

Artificial intelligence, machine learning and predictive analytics are just some of the buzz words being overused by many today. If you are a publisher, we know you have a great deal of questions trying to figure out the best way to take advantage of these new technologies. A simpler question should be answered right now …

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Advertisers – Who Is Your Message Reaching, and Are They Ready to Listen?

Pairing trending marketing channels with traditional tools like telemarketing increases your ROI.

It happens in a split second: people make an unconscious decision, identifying a person they do not know (a telemarketing representative) who is on the other end of the line as a friend or a foe. A telemarketing representative has only 20 to 30 seconds to deliver a clear message and communicate value propositions or …

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Using Smarter Email Strategies to Energize Lead Generation

Unhappy with the ROI on your white papers? Turn to telemarketing for high returns on your content marketing.

A great deal has been written about the use of e-mail. What once was a main channel of communication with clients and prospects has now become a challenging, yet still very effective, way to deliver your companies business solutions to clients and prospects. Setting up a successful e-mail campaign is easy but setting up a …

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The Importance of Audience Segmentation in B2B Content Marketing

Audience segmentation is a must in B2B content marketing strategies. Blue Valley Marketing can help.

If You’re Targeting Everyone, Don’t Expect Anyone to Read It If you’re not using audience segmentation in your B2B content marketing strategy, your investment of time and money will probably not yield the results you expect. Audience segmentation presents a clear way to significantly improve your lead generation and reach the buyers that your company …

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