Outbound Call Center

How Much Does It Cost to Outsource Call Center Services?

Happy call center employee

Call centers are a practical bridge between your company and your consumer base. Outsourcing call center services is how you scale your business to remain competitive. Did you know at least 58% of customers contacted customer service at some point in 2020? Call centers ensure your business provides the most frictionless buyer’s journey possible. Outsourcing …

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3 Steps to Successful Lead Generation for Cyber Security Companies

Cyber Security Lead Generation

Cyber security breaches are in the news every day. With more remote workers due to Covid-19 utilizing their home networking resources to access company assets, hackers see multiple vulnerabilities they can quickly attack. Your cyber security services are in demand, but you need a proactive approach to your new business development strategy and lead generation. …

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Why You Should Never Let Sales Reps Touch Aging Leads

In-house cold calling can be costly and tie up your sales team with unqualified leads. Turn to Blue Valley for telemarketing.

A report by Zoominfo revealed that 53% of companies spend up to half of their marketing budget on lead generation.  But the status of most leads generated by sales and marketing organizations in the last twelve months has changed because of Covid-19.  You may think your leads from earlier this year are wasted, but that’s …

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Blue Valley Marketing Launches New Call Center

Merrillville, IN. (November 6, 2017): Blue Valley continues to grow and is pleased to announce a new 60-seat call center located in Merrillville, which opened October 8. Hours of operation for the new center are 7:30 a.m. to 4:30 p.m., Monday through Friday. Located at 8585 Broadway, the building also has tenants such as Chase …

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New Trends in B2B Lead Generation Increase Your ROI When Paired With Traditional Channels

Pairing trending marketing channels with traditional tools like telemarketing increases your ROI.

In recent years, there have been important new developments in B2B lead generation that offer deeper insight into your target audience. You can create highly personalized content that is tailored to a specific buyer persona so that the effect is similar to a personal communication. Despite new tools and resources, there are elements of marketing …

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B2B Lead Generation: Making Sales Calls That Count

With Blue Valley Marketing handling your B2B lead generation, your sales team doesn't waste time on unqualified calls.

Trying to find and connect decision-makers and influencers, when working with a list that’s inaccurate or out-of-date can feel like a waste of time to sales reps that thrill to the close of the next sale. How can B2B lead generation be done with a better return on your investment? A recent article, “Digging for …

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B2B Telemarketing: An Essential Guide to Great Performance

Shallow Focus of Woman Working in a Call Center

Market competition between businesses has arguably never been more intense, meaning that everyone needs to effectively employ all of the best possible techniques to attract prospective customers and encourage sales. While business-to-business (B2B) telemarketing may seem a bit old-fashioned, it’s still one of the best methods businesses can use to help promote sales and develop …

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Do You Want to Improve the Quality of Your B2B Lead Generation?

Using telemarketing for B2B lead generation allows you to build more accurate buyer personas.

Effective B2B Lead Generation Requires Quantitative Tools Lead generation is a core function of any successful growth strategy, but it’s easy to get caught up in the quantitative measuring of B2B lead generation. You need to create a healthy number of leads for your sales funnel, but if you’re not measuring the quality of your …

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Target Audience: How to Connect & Drive Sales

Telemarketing headset with a latop and marketing material

There’s a wide variety of marketing channels to connect with your target audience. Social media and email marketing offer a highly-personalized way of reaching out to customers compared with television and/or radio commercials and direct mail. However, while you’ll want to use digital methods too, there’s still no replacement for B2B telemarketing when it comes …

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Pairing B2B Lead Generation Techniques for Success

Blue Valley Marketing agents are trained to ask the questions necessary for quality B2B lead generation.

Add Telemarketing to Boost Your ROI on Other B2B Lead Generation Techniques You’re about to embark on a B2B lead generation campaign, but before you begin, you may want to ask yourself a few questions. Where did your current customers first encounter your company? Identifying where you’ve been successful in the past with connecting with …

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Successful B2B Lead Generation Requires Traditional Marketing as a Part of a Comprehensive Strategy

Blue Valley Marketing profiles and qualifies as we conduct B2B lead generation so you receive actionable contacts.

Looking to Increase B2B Lead Generation? Make a Phone Call A decade ago, B2B marketers saw many possibilities abounding in digital marketing potential. Many believed that social media, email newsletters and other digital methods would lead to a purely digital strategy for lead generation. It turns out, though, that B2B lead generation never went completely …

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Choose a Personalized Approach in B2B Lead Generation

Supplementing digital marketing with telemarketing gives your sales team actionable leads to pursue.

Telemarketing is a Highly Personal B2B Lead Generation Tool B2B lead generation is about more than obtaining a list of potential buyers. It’s about cultivating those leads in a way that moves them forward in the engagement cycle. Instead of watching the majority of your leads slip through the cracks, convert more of them into …

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Lead Generation Through Social Media: Is Your Return on Investment as Cost Effective as You Think?

Using person-to-person contact to qualify leads ensures your sales team can be more effective.

Social media has changed the way people communicate, and that includes the ways that companies communicate their brand message. It’s where people collaborate, connect and share information. LinkedIn, in particular, is the hub for business conversations, often functioning as a central part of B2B interactions and lead generation strategies. A recent article by Marketing Insider …

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Telemarketing Content Distribution: a Perfect Pair

Man talking about content distribution

If you want to generate leads with your content, you’ll need the right content distribution strategy. There is a wide range of ways to distribute and promote your content, from PPC advertisements and social media to email and guest posts. However, there’s an often overlooked method of content distribution that can be extremely effective: Telemarketing …

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Telemarketing Lead Generation: Better Quality, More Sales

Calculating ROI on Telemarketing Lead Generation

Generating leads on its own is not enough. You need high-quality leads that aren’t just named in a database; they need to be qualified actionable leads ready to engage with one of your representatives by phone, Zoom, or face to face. While you can generate leads in many different ways, telemarketing should be the first …

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Why You Should Include Telemarketing in Your Content Marketing Distribution Plan

Cut through the online clutter and turn to telemarketing to deliver content marketing to the right lead at the right time.

Content Marketing Distribution is Just as Important as High-Quality Content Marketing specialists know that producing quality content is the cornerstone of a marketing plan. After all, if your content is sloppy, it won’t be shared, spur new conversations or lead to measurable growth. On the other hand, if nobody views your content, it doesn’t matter …

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Inbound vs. Outbound Marketing: Is One Better Than the Other?

Settling the Score on Inbound vs. Outbound Marketing Proponents of inbound marketing often state that outbound marketing is disruptive, interruptive and non-permissive. However, what these inbound marketing supporters fail to see is that more than half of marketers see outbound as their number one source of acquiring leads. The inbound vs. outbound marketing debate will …

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Addressing the Inbound vs. Outbound Marketing Dilemma

Inbound vs. Outbound Marketing: Is One Better Than the Other? Now that we’re firmly planted in the 21st century, you need a marketing strategy that works with present-day realities. Relying on past methods isn’t enough. Yet many businesses are finding that abandoning proven strategies for the sake of new channels doesn’t always produce satisfying results. …

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Inbound vs Outbound Marketing: Pros & Cons

A person looks up inbound vs outbound marketing

Every marketer has likely heard the familiar argument about which one is better: inbound or outbound marketing strategies? Getting overwhelmed with advice and information is easy. Knowing which strategies to use is not. Should you focus on talking directly to leads, creating flashy signage, going all digital, or something else? Both of these marketing strategies …

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Getting More Value From Your Outbound Marketing

Using Telemarketing as a Part of Your Outbound Marketing Efforts Content marketing involves a number of steps that must be carried out effectively for you to see a good return on investment. It begins with building quality content that promotes your brand. A component that many marketers miss is in the distribution of the content. …

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Outbound Marketing Strategies That Increase Results

See Better Outbound Marketing Results With Telemarketing Due to the fact that inbound marketing can take an exceedingly long time before positive results are achieved, outbound marketing tactics have been the focus of many marketers lately. If you’re a marketer who has had difficulties with your inbound efforts, consider outbound marketing strategies that utilize proven …

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Knowing When to Offer the Cross Sell Takes Expertise

The upsell and cross sell are generally two propositions that people don’t want to listen to. In fact, they’ll take that time to think of a polite way to end the call quickly. AchieveGlobal’s survey on the matter revealed that around 40 percent of respondents actually get annoyed during these interactions. There is something for …

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