Outbound Call Center

3 Steps to Successful Lead Generation for Cyber Security Companies

Cyber Security Lead Generation

Cyber security breaches are in the news every day. With more remote workers due to Covid-19 utilizing their home networking resources to access company assets, hackers see multiple vulnerabilities they can quickly attack. Your cyber security services are in demand, but you need a proactive approach to your new business development strategy and lead generation. …

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Why 43% of Event Exhibitors Are Unhappy With Virtual Events and How to Change That

Virtual trade shows have their limitations, but they also shorten the sales cycle and offer cost-effective ways to reach more leads.

As 2020 draws to a close, many enterprises anticipate the extension of many COVID-19-related changes extending far into the summer months of 2021. That includes industry trade shows. Since March 2020, companies accustomed to displaying products and services in person have been forced to take their presentations online, enrolling in virtual shows. These shows, while …

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Why You Should Never Let Sales Reps Touch Aging Leads

In-house cold calling can be costly and tie up your sales team with unqualified leads. Turn to Blue Valley for telemarketing.

A report by Zoominfo revealed that 53% of companies spend up to half of their marketing budget on lead generation.  But the status of most leads generated by sales and marketing organizations in the last twelve months has changed because of Covid-19.  You may think your leads from earlier this year are wasted, but that’s …

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The Secret to B2B Lead Generation

A multi-layer content marketing strategy produces better lead generation results than singling out one tool.

Everyone is looking for the Holy Grail of marketing, that Silver Bullet of lead generation. There’s a belief that if you just get the right keywords plugged into your content, or you can just produce one really great post that goes viral, you’ll have unlocked the secret to B2B lead generation. You’ve probably guessed where …

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Blue Valley Marketing Launches New Call Center

Merrillville, IN. (November 6, 2017): Blue Valley continues to grow and is pleased to announce a new 60-seat call center located in Merrillville, which opened October 8. Hours of operation for the new center are 7:30 a.m. to 4:30 p.m., Monday through Friday. Located at 8585 Broadway, the building also has tenants such as Chase …

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New Trends in B2B Lead Generation Increase Your ROI When Paired With Traditional Channels

Pairing trending marketing channels with traditional tools like telemarketing increases your ROI.

In recent years, there have been important new developments in B2B lead generation that offer deeper insight into your target audience. You can create highly personalized content that is tailored to a specific buyer persona so that the effect is similar to a personal communication. Despite new tools and resources, there are elements of marketing …

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B2B Lead Generation: Making Sales Calls That Count

With Blue Valley Marketing handling your B2B lead generation, your sales team doesn't waste time on unqualified calls.

Trying to find and connect decision-makers and influencers, when working with a list that’s inaccurate or out-of-date can feel like a waste of time to sales reps that thrill to the close of the next sale. How can B2B lead generation be done with a better return on your investment? A recent article, “Digging for …

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Integrating B2B Telemarketing With Other Marketing Channels to Boost Your ROI

U.S. B2Bs rely on Blue Valley Marketing for telemarketing support that enhances lead generation efforts.

B2B Telemarketing is a Perfect Partner For Digital Media When you choose only one method of reaching your audience, or lean too heavily on a particular channel, you are likely to miss connecting with segments of your target audience. By integrating B2B telemarketing with digital media, you cast a wider net and create more connection …

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Do You Want to Improve the Quality of Your B2B Lead Generation?

Using telemarketing for B2B lead generation allows you to build more accurate buyer personas.

Effective B2B Lead Generation Requires Quantitative Tools Lead generation is a core function of any successful growth strategy, but it’s easy to get caught up in the quantitative measuring of B2B lead generation. You need to create a healthy number of leads for your sales funnel, but if you’re not measuring the quality of your …

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Target Audience: How to Connect & Drive Sales

Telemarketing headset with a latop and marketing material

There’s a wide variety of marketing channels to connect with your target audience. Social media and email marketing offer a highly-personalized way of reaching out to customers compared with television and/or radio commercials and direct mail. However, while you’ll want to use digital methods too, there’s still no replacement for B2B telemarketing when it comes …

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Pairing B2B Lead Generation Techniques for Success

Blue Valley Marketing agents are trained to ask the questions necessary for quality B2B lead generation.

Add Telemarketing to Boost Your ROI on Other B2B Lead Generation Techniques You’re about to embark on a B2B lead generation campaign, but before you begin, you may want to ask yourself a few questions. Where did your current customers first encounter your company? Identifying where you’ve been successful in the past with connecting with …

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B2B Telemarketing Offers a Reliable, Effective ROI

U.S. B2Bs rely on Blue Valley Marketing for telemarketing support that enhances lead generation efforts.

A ROI Calculator Can Help You Measure the Value of B2B Telemarketing Calculating your return on investment (ROI) for your various marketing efforts is very challenging. In fact, it is a challenge so great that many marketers avoid doing it at all. To grow your business, you need to generate qualified actionable leads. How much …

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Successful B2B Lead Generation Requires Traditional Marketing as a Part of a Comprehensive Strategy

Blue Valley Marketing profiles and qualifies as we conduct B2B lead generation so you receive actionable contacts.

Looking to Increase B2B Lead Generation? Make a Phone Call A decade ago, B2B marketers saw many possibilities abounding in digital marketing potential. Many believed that social media, email newsletters and other digital methods would lead to a purely digital strategy for lead generation. It turns out, though, that B2B lead generation never went completely …

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How B2B Telemarketing Can Move Your Contact Through the Engagement Cycle

Supplementing your B2B sales efforts with telemarketing ensures your team can focus on decision-makers ready to buy.

B2B Telemarketing Informs the Buying Decision Having a clear and detailed understanding of the steps and stages companies must take to become potential clients and finally loyal customers is a crucial process sales and marketing personnel have to think through when crafting their company marketing strategy. Each of the sales steps you identified may have …

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Choose a Personalized Approach in B2B Lead Generation

Supplementing digital marketing with telemarketing gives your sales team actionable leads to pursue.

Telemarketing is a Highly Personal B2B Lead Generation Tool B2B lead generation is about more than obtaining a list of potential buyers. It’s about cultivating those leads in a way that moves them forward in the engagement cycle. Instead of watching the majority of your leads slip through the cracks, convert more of them into …

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Lead Generation Through Social Media: Is Your Return on Investment as Cost Effective as You Think?

Using person-to-person contact to qualify leads ensures your sales team can be more effective.

Social media has changed the way people communicate, and that includes the ways that companies communicate their brand message. It’s where people collaborate, connect and share information. LinkedIn, in particular, is the hub for business conversations, often functioning as a central part of B2B interactions and lead generation strategies. A recent article by Marketing Insider …

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Mixing Digital and Traditional Methods for Your Best Content Marketing Strategy

Including a human piece, like telemarketing, in your content marketing strategy builds relationships with decision makers.

The digital noise is deafening. You see it in your own industry; you can’t wade through all the emails, messaging and alerts to get to the information you really need. As a B2B marketer, how do you make sure your message is heard in the current din of digital marketing? Does your content marketing strategy have …

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Get Noticed With the Right Content Marketing Distribution Mix: News Releases and Telemarketing

Buyers are overwhelmed by content. Our agents cut through the clutter and connect your leads with timely information.

Creating great content is critical to the communication of your brand message, but don’t invest in the creation of your content without taking the time to develop a solid content marketing distribution plan. Content distribution is a critical step, and is, in fact, just as important as having highly-relevant, quality content. Your content marketing distribution …

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Grow Your Business With Telemarketing as Part of Your Content Distribution Strategy

While online marketing is valuable, it shouldn't be prioritized in your strategy at the expense of personal relationships.

Telemarketing Assists You in Developing a Strategic Content Distribution Plan Keeping customers happy means there is a better chance of them coming back to you again and again. This is a top goal for many business owners who know they have to focus on customer retention because acquiring new customers is costlier. However, there comes a …

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Telemarketing Lead Generation: Better Quality, More Sales

Calculating ROI on Telemarketing Lead Generation

Generating leads on its own is not enough. You need high-quality leads that aren’t just named in a database; they need to be qualified actionable leads ready to engage with one of your representatives by phone, Zoom, or face to face. While you can generate leads in many different ways, telemarketing should be the first …

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Including the Human Touch in Your Content Marketing Distribution Strategy

The clutter of online content distribution can destroy your marketing ROI. Cut through the noise with telemarketing.

The Importance of Mixing Traditional Methods Into Content Marketing Distribution Once you’ve created quality pieces that precisely deliver your brand message through value-added content, it’s time to choose the right channels for your content marketing distribution plan. While digital methods are all the rage right now, it is important you look at telemarketing as a …

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Telemarketing is the Perfect Partner for Social Media in Your Content Marketing Distribution Plan

Decision-makers are flooded with content marketing and need the personal touch telemarketing brings to distribution.

Developing Relationships Using Your Content Marketing Distribution Plan One of the central goals of your content marketing distribution should be the shareability of your material. Eventually, it’s ideal if your content starts doing some of its own distribution, with shares jumping around between social media platforms and into email accounts. Of course, it’s great when …

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How Telemarketing Content Distribution Fits Into Your Marketing Plan

B2Bs have many content marketing distribution options, but few that produce the ROI of telemarketing.

Making a Strategic Play With Telemarketing Content Distribution You’ve developed an exceptional strategy for creating high-quality content for your B2B marketing audience. You’ve got a great mix of formats, with blogs, white papers, videos and infographics all working in balance for a variety of preferences. However, no matter how great your content is, you’ve just …

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Why You Should Include Telemarketing in Your Content Marketing Distribution Plan

Cut through the online clutter and turn to telemarketing to deliver content marketing to the right lead at the right time.

Content Marketing Distribution is Just as Important as High-Quality Content Marketing specialists know that producing quality content is the cornerstone of a marketing plan. After all, if your content is sloppy, it won’t be shared, spur new conversations or lead to measurable growth. On the other hand, if nobody views your content, it doesn’t matter …

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Develop a Strategy for Content Marketing That Increases Quality Leads

Trendy marketing tools don't produce the solid sales numbers and ROI telemarketing yields.

Don’t Underestimate the Value of Traditional Marketing Paired With Digital Strategies Lead generation is a central topic of concern for many marketers. How do you know whether your efforts are leading to increased leads for your sales team? You need to concentrate your work on the activities that convert a potential buyer to a new …

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Inbound vs. Outbound Marketing: Is One Better Than the Other?

Settling the Score on Inbound vs. Outbound Marketing Proponents of inbound marketing often state that outbound marketing is disruptive, interruptive and non-permissive. However, what these inbound marketing supporters fail to see is that more than half of marketers see outbound as their number one source of acquiring leads. The inbound vs. outbound marketing debate will …

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Lead Nurturing: Engaging With Potential Buyers

Use Telemarketing to Build Relationships and Improve Your Lead Nurturing As a B2B today, you are focused on making connections, personal connections that establish deeper relationships. Gone are the days when a client or potential client would come to you without any knowledge of your business or your products. Today’s buyers are well informed. However, …

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Addressing the Inbound vs. Outbound Marketing Dilemma

Inbound vs. Outbound Marketing: Is One Better Than the Other? Now that we’re firmly planted in the 21st century, you need a marketing strategy that works with present-day realities. Relying on past methods isn’t enough. Yet many businesses are finding that abandoning proven strategies for the sake of new channels doesn’t always produce satisfying results. …

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Content Marketing Success is Higher With Proactive Outreach

Use Telemarketing for Your Content Marketing Distribution Trends come and go, but one trend that is here to stay is content marketing. Other highly prized marketing methods that were used decades ago in B2B marketing are also trends that are still effective today. What’s on your trend list for 2016, and what traditional, yet effective …

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Getting More Value From Your Outbound Marketing

Using Telemarketing as a Part of Your Outbound Marketing Efforts Content marketing involves a number of steps that must be carried out effectively for you to see a good return on investment. It begins with building quality content that promotes your brand. A component that many marketers miss is in the distribution of the content. …

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Outbound Marketing Strategies That Increase Results

See Better Outbound Marketing Results With Telemarketing Due to the fact that inbound marketing can take an exceedingly long time before positive results are achieved, outbound marketing tactics have been the focus of many marketers lately. If you’re a marketer who has had difficulties with your inbound efforts, consider outbound marketing strategies that utilize proven …

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Knowing When to Offer the Cross Sell Takes Expertise

The upsell and cross sell are generally two propositions that people don’t want to listen to. In fact, they’ll take that time to think of a polite way to end the call quickly. AchieveGlobal’s survey on the matter revealed that around 40 percent of respondents actually get annoyed during these interactions. There is something for …

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