In the fast-paced world of B2B marketing, having a high-quality email list is crucial for success. However, simply possessing a list of contacts isn’t enough to drive results. To truly capitalize on your B2B email lists, you must transform raw data into actionable insights. By doing so, you can maximize the efficiency of your campaigns, …
Acquiring new business-to-business (B2B) email lists can be an effective strategy for expanding your brand’s reach and acquiring potential clients. However, it is essential to navigate this process with caution and consideration for compliance and privacy concerns. A 2022 Ipsos poll shows that 70 percent of Americans think that limiting who can and can’t access …
What Compliance and Privacy Concerns Should I Have When Acquiring New B2B Email Lists Read More »
Over the last decade or so, the world has gradually become very data-oriented. As explained by McKinsey, data is currently being used in most decision-making, interactions, and processes, especially when it comes to business. In the modern world, data itself is a product that businesses use to make more educated and informed decisions. Take Amazon …
Improve Lead Generation Using These Seven Data-Driven Best Practices Read More »
The development of a reliable and measurable marketing plan is the foundation for growth in a company. For many B2B marketing directors, the challenge is execution. Too often a plan is not prioritized and is left untouched for weeks or months. Effective execution of a marketing plan requires daily interaction with objectives and strategies. …
Now That Content Marketing Reigns, What’s Next in Your Marketing Investment? Read More »
Marketing is in the midst of a love affair with technology. With the explosion of digital formats like automated email marketing and social media campaigns that reach audiences with the click of a mouse, you might believe that your company can simply sit back and let the marketing department use automated platforms to do the …
What Marketing Automation Misses: The Key to Interpersonal Engagement Read More »
Maintaining the accuracy of a company’s databases represents a serious challenge and requires ongoing investments of both money and resources. The cost of doing nothing to improve the quality of data could be even greater. Poor data costs businesses a great deal through losses related to finances, reputation, opportunities, and a riskier decision-making process. Corporate …
Overcome Bad Data Using Intent Data as Part of Content Marketing Efforts Read More »
Content marketing is one of the most prolific buzzwords in the market today. In fact, around 90 percent of organizations are engaged in content marketing today and most of those are investing more in it every year. Consider these facts: 42% of B2B marketers report efficiency in content marketing – Content Marketing Institute 78% of …
In the Kingdom Where Content Rules, Telemarketing is the Royal Chariot Read More »
Call centers have become indispensable to businesses in today’s fast-paced and competitive landscape. They are valuable assets for customer support, lead generation, lead nurturing, and sales. Call centers help businesses in several ways. They provide a convenient and efficient way for customers to communicate with the company. This can be for several purposes, including general …
How to Determine Whether the Outsourcing Quote Offered by a Call Center Is Worth It Read More »
It doesn’t matter whether you’re selling products or offering professional services of some sort. If you’re running a business, your customers or clientele will run into problems with your products or services at some point. Even if they’re not facing any problems, they might have questions. That’s just how a buyer-consumer relationship works. To make …
How Much Does It Cost to Hire a New Call Center Agent Read More »
The business world increasingly runs on data. Understanding customer demographics, personal preferences, and buying behaviors all help fuel a superior, customized customer experience. Companies know that to remain competitive, they must utilize data and offer customers a highly cultivated encounter that includes recommendations, convenience, and content that is all timely and targeted. Every year, the …
Corporate leaders continue to consider data and analytics to be critical investments for their business development. They however are raising concerns about the integrity of the data they’re using. For example, a recent survey, the “2016 Global CEO Outlook” by Forbes Insights and KPMG noted that despite the important role that data-dependent technologies such as …
How Content Distribution Enhances Data Clean-Up Efforts Read More »
Most publishers think of their audience development as a necessary evil and a large cost center. Establishing a process enabling audience development to create new profits for the organization will solve this challenge. The main challenge preventing publishers from achieving this goal is a lack of direction and a disconnect between the audience department and …
Data is heavily influencing the marketing and sales process and improving success rates for companies that know how to utilize it for their new business development campaigns. Prospects are actively searching for companies equipped to solve their business challenges through products or services. They may be searching online, consuming content, attending a webinar, or even doing …
Combining Intent Data With “Fit” for Better Qualified Leads and a Higher ConversionRate Read More »
Cold calling is a key technique for sales and marketing teams. Despite its reputation among marketing and sales professionals as a thankless task, with 63% of sales representatives identifying it as the worst part of their jobs, the results don’t lie: Small Biz Genius reports that 82% of buyers say they have gone on to …
Cold Calling Isn’t Dead: What You Should Do to Close More Sales Read More »
Over the past 30 years, Teleservices has emerged as a significant marketing tool, principally because it is a conscious response to economic reality. It is a cost-effective, worldwide solution in today’s competitive and growing markets. Building on these strengths, BVTM’s “closed loop”, lead generation/qualification (new business development), and customer service process provides a great return …
Why the Closed Loop Process is so Crucial to Your Lead Generation’s Success Read More »
The business world increasingly runs on data. Understanding customer demographics, personal preferences, and buying behaviors all help fuel a superior, customized customer experience. Companies know that to remain competitive, they must utilize data and offer customers a highly cultivated encounter that includes recommendations, convenience, and content that is all timely and targeted. Every year, the …
Running a call center is of the utmost importance for any business that wants to improve customer support. At the same time, it also helps generate leads and improve sales and revenue. In a way, a call center is an integral part of any major business operation. Of course, running a call center is always …
When it comes to customer support, it is not just about providing basic services like answering questions and resolving issues. It’s also about building customer relationships and helping them resolve their problems. If you are thinking about outsourcing your call center, then here are a few reasons why you should: Hire Warm, Professional US-English-Speaking Agents …
Customer service is one of the most vital components of any business. It can make or break a company. Many customers expect a seamless experience, which is among business leaders’ top priorities. In fact, a recent survey shows that customer experience is the top priority for many US and UK business leaders. However, it’s also …
Outsourcing can be an excellent option for your business if you’re a home-based eCommerce business owner. Outsourcing allows you to focus on other essential things, such as growing your online store, expanding your customer base, and improving customer service. It also makes running your startup easier regarding time and money spent on operations, logistics, and …
How Outsourcing Can Benefit Your Home-Based eCommerce Business Read More »
Over the past several decades, call centers have become one of the most important aspects of customer service. They provide a way for a business to interact with its customers on a personal level while keeping costs low and efficiency high. Call centers are now such an important aspect of business that many companies choose …
Call Center Outsourcing: How to Grow Your Business Read More »
Client management is a key component of business growth. The more satisfied your customers are, the more likely they will come back to you and tell their friends about your brand or product. However, it’s not always easy to manage clients effectively. You may be overwhelmed by all the different customer service tasks and not …
7 Customer Management Tips to Keep Existing Customers Satisfied and Build New Customers Read More »
If you own a business, chances are you’ve had to handle customer service calls at some point. The reasons could be many, from the call volume being too much for your internal team or because your customers prefer to deal with someone in their native language. Outsourcing a call center can be an excellent way …
6 Important Things to Consider When Outsourcing a Call Center for Your Business Read More »
Contact Center as a Service (CCaaS) is a cloud-based solution that enables businesses to outsource their customer service and support functions to a third-party provider. Instead of maintaining and managing an in-house contact center, companies can access a wide range of features and tools through a CCaaS provider, including call routing, IVR, call recording, and …
When running a business, figuring out what to outsource and what to do in-house is a common challenge. As it stands? The answer is pretty straightforward. Outsourcing vs insourcing boils down to the unique needs of your business. What works for one company may not work for another, after all. While you may be worried …
Call Center Operations: Outsourcing vs Insourcing Read More »
LinkedIn generated some buzz around lead generation among marketers in their recent changes to their invitation limits. The 100-Invitation Limit, let’s call it. While marketers have not pinpointed exactly how many invitations, they are allowed to send each week; the average is about 100 per week. There has clearly been a change in how LinkedIn …
Why LinkedIn’s Latest Restrictions May Lead to Better Lead Generation Read More »
Cyber security breaches are in the news every day. With more remote workers due to Covid-19 utilizing their home networking resources to access company assets, hackers see multiple vulnerabilities they can quickly attack. Your cyber security services are in demand, but you need a proactive approach to your new business development strategy and lead generation. …
3 Steps to Successful Lead Generation for Cyber Security Companies Read More »
When it comes to any sales strategy, it’s easy for reps to begin using the steps as a formula, forgetting that they’re working with a human being. The problem is that potential customers are human beings, and they sense when they’re being taken through a rote process. This is where the old BANT sales tactic …
A report by Zoominfo revealed that 53% of companies spend up to half of their marketing budget on lead generation. But the status of most leads generated by sales and marketing organizations in the last twelve months has changed because of Covid-19. You may think your leads from earlier this year are wasted, but that’s …
Why You Should Never Let Sales Reps Touch Aging Leads Read More »
Everyone is looking for the Holy Grail of marketing, that Silver Bullet of lead generation. There’s a belief that if you just get the right keywords plugged into your content, or you can just produce one really great post that goes viral, you’ll have unlocked the secret to B2B lead generation. You’ve probably guessed where …
In recent years, there have been important new developments in B2B lead generation that offer deeper insight into your target audience. You can create highly personalized content that is tailored to a specific buyer persona so that the effect is similar to a personal communication. Despite new tools and resources, there are elements of marketing …
Trying to find and connect decision-makers and influencers, when working with a list that’s inaccurate or out-of-date can feel like a waste of time to sales reps that thrill to the close of the next sale. How can B2B lead generation be done with a better return on your investment? A recent article, “Digging for …
B2B Lead Generation: Making Sales Calls That Count Read More »
Effective B2B Lead Generation Requires Quantitative Tools Lead generation is a core function of any successful growth strategy, but it’s easy to get caught up in the quantitative measuring of B2B lead generation. You need to create a healthy number of leads for your sales funnel, but if you’re not measuring the quality of your …
Do You Want to Improve the Quality of Your B2B Lead Generation? Read More »
Add Telemarketing to Boost Your ROI on Other B2B Lead Generation Techniques You’re about to embark on a B2B lead generation campaign, but before you begin, you may want to ask yourself a few questions. Where did your current customers first encounter your company? Identifying where you’ve been successful in the past with connecting with …
Pairing B2B Lead Generation Techniques for Success Read More »
Looking to Increase B2B Lead Generation? Make a Phone Call A decade ago, B2B marketers saw many possibilities abounding in digital marketing potential. Many believed that social media, email newsletters and other digital methods would lead to a purely digital strategy for lead generation. It turns out, though, that B2B lead generation never went completely …
Achieving sales growth for your organization requires exceptional lead generation and lead nurturing processes. Creating a healthy new pipeline for business opportunities ensures that your sales team has a greater opportunity to deliver consistent business growth. In an environment with so many marketing channels, how do you choose a strategy that helps you nurture and …
Steps for Effective B2B Lead Generation In the age of social media, it may seem retroactive to embrace traditional marketing methods. However, telemarketing remains a reliable way to connect with your potential buyers and create a personal relationship. Social media may be a popular choice for marketing, but an effective B2B lead generation strategy includes …
Creating a Telemarketing Campaign for B2B Lead Generation Read More »
While there is no doubt that technology has impacted B2B lead generation, it’s important that you don’t forget to ask what’s actually working for you. Just because it’s new doesn’t mean it’s great. You still need to produce leads, and your methods need to produce a good return on your investment (ROI). A recent article …
Identifying the Best B2B Lead Generation Tools For Your Business Read More »
Grow Your Pipeline With These B2B Lead Generation Tips In order to grow your business, you need a constant stream of qualified leads hitting your sales teams pipeline. A strong B2B lead generation strategy will provide these leads, but youll need to choose the right tools for your industry and your company. Take a look …
Telemarketing is a Highly Personal B2B Lead Generation Tool B2B lead generation is about more than obtaining a list of potential buyers. Its about cultivating those leads in a way that moves them forward in the engagement cycle. Instead of watching the majority of your leads slip through the cracks, convert more of them into …
Choose a Personalized Approach in B2B Lead Generation Read More »
