Leads

What Compliance and Privacy Concerns Should I Have When Acquiring New B2B Email Lists

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Acquiring new business-to-business (B2B) email lists can be an effective strategy for expanding your brand’s reach and acquiring potential clients. However, it is essential to navigate this process with caution and consideration for compliance and privacy concerns.  A 2022 Ipsos poll shows that 70 percent of Americans think that limiting who can and can’t access …

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Improve Lead Generation Using These Seven Data-Driven Best Practices

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Over the last decade or so, the world has gradually become very data-oriented. As explained by McKinsey, data is currently being used in most decision-making, interactions, and processes, especially when it comes to business. In the modern world, data itself is a product that businesses use to make more educated and informed decisions.  Take Amazon …

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Now That Content Marketing Reigns, What’s Next in Your Marketing Investment?

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The development of a reliable and measurable marketing plan is the foundation for growth in a company. For many B2B marketing directors, the challenge is execution.   Too often a plan is not prioritized and is left untouched for weeks or months. Effective execution of a marketing plan requires daily interaction with objectives and strategies. …

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What Marketing Automation Misses: The Key to Interpersonal Engagement

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Marketing is in the midst of a love affair with technology. With the explosion of digital formats like automated email marketing and social media campaigns that reach audiences with the click of a mouse, you might believe that your company can simply sit back and let the marketing department use automated platforms to do the …

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Overcome Bad Data Using Intent Data as Part of Content Marketing Efforts

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Maintaining the accuracy of a company’s databases represents a serious challenge and requires ongoing investments of both money and resources. The cost of doing nothing to improve the quality of data could be even greater. Poor data costs businesses a great deal through losses related to finances, reputation, opportunities, and a riskier decision-making process.  Corporate …

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In the Kingdom Where Content Rules, Telemarketing is the Royal Chariot

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Content marketing is one of the most prolific buzzwords in the market today. In fact, around 90 percent of organizations are engaged in content marketing today and most of those are investing more in it every year. Consider these facts: 42% of B2B marketers report efficiency in content marketing – Content Marketing Institute 78% of …

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How to Determine Whether the Outsourcing Quote Offered by a Call Center Is Worth It

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Call centers have become indispensable to businesses in today’s fast-paced and competitive landscape. They are valuable assets for customer support, lead generation, lead nurturing, and sales.  Call centers help businesses in several ways. They provide a convenient and efficient way for customers to communicate with the company. This can be for several purposes, including general …

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How Much Does It Cost to Hire a New Call Center Agent

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It doesn’t matter whether you’re selling products or offering professional services of some sort. If you’re running a business, your customers or clientele will run into problems with your products or services at some point. Even if they’re not facing any problems, they might have questions. That’s just how a buyer-consumer relationship works. To make …

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How COVID-19 Expedites the Decay of Data

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The business world increasingly runs on data. Understanding customer demographics, personal preferences, and buying behaviors all help fuel a superior, customized customer experience. Companies know that to remain competitive, they must utilize data and offer customers a highly cultivated encounter that includes recommendations, convenience, and content that is all timely and targeted. Every year, the …

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How Content Distribution Enhances Data Clean-Up Efforts

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Corporate leaders continue to consider data and analytics to be critical investments for their business development.  They however are raising concerns about the integrity of the data they’re using. For example, a recent survey, the “2016 Global CEO Outlook” by Forbes Insights and KPMG noted that despite the important role that data-dependent technologies such as …

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Focusing on Data Quality to Convert Audience Development From a Cost Center to a Profit Center 

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Most publishers think of their audience development as a necessary evil and a large cost center. Establishing a process enabling audience development to create new profits for the organization will solve this challenge.  The main challenge preventing publishers from achieving this goal is a lack of direction and a disconnect between the audience department and …

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Combining Intent Data With “Fit” for Better Qualified Leads and a Higher ConversionRate

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Data is heavily influencing the marketing and sales process and improving success rates for companies that know how to utilize it for their new business development campaigns.  Prospects are actively searching for companies equipped to solve their business challenges through products or services. They may be searching online, consuming content, attending a webinar, or even doing …

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Cold Calling Isn’t Dead: What You Should Do to Close More Sales

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Cold calling is a key technique for sales and marketing teams. Despite its reputation among marketing and sales professionals as a thankless task, with 63% of sales representatives identifying it as the worst part of their jobs, the results don’t lie: Small Biz Genius reports that 82% of buyers say they have gone on to …

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Why the Closed Loop Process is so Crucial to Your Lead Generation’s Success

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Over the past 30 years, Teleservices has emerged as a significant marketing tool, principally because it is a conscious response to economic reality.  It is a cost-effective, worldwide solution in today’s competitive and growing markets.  Building on these strengths, BVTM’s “closed loop”, lead generation/qualification (new business development), and customer service process provides a great return …

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Converting Your Aging Data to a Profit Center

The business world increasingly runs on data. Understanding customer demographics, personal preferences, and buying behaviors all help fuel a superior, customized customer experience. Companies know that to remain competitive, they must utilize data and offer customers a highly cultivated encounter that includes recommendations, convenience, and content that is all timely and targeted. Every year, the …

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Understanding the Need for Call Center Compliance and How Much It Will Cost Your Business

Call Center Compliance

Running a call center is of the utmost importance for any business that wants to improve customer support. At the same time, it also helps generate leads and improve sales and revenue. In a way, a call center is an integral part of any major business operation.  Of course, running a call center is always …

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Top Reasons for Outsourcing Your Inbound Customer Support to a US-Based Call Center Provider

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When it comes to customer support, it is not just about providing basic services like answering questions and resolving issues. It’s also about building customer relationships and helping them resolve their problems. If you are thinking about outsourcing your call center, then here are a few reasons why you should: Hire Warm, Professional US-English-Speaking Agents …

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How Outsourcing Can Benefit Your Home-Based eCommerce Business

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Outsourcing can be an excellent option for your business if you’re a home-based eCommerce business owner. Outsourcing allows you to focus on other essential things, such as growing your online store, expanding your customer base, and improving customer service. It also makes running your startup easier regarding time and money spent on operations, logistics, and …

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7 Customer Management Tips to Keep Existing Customers Satisfied and Build New Customers

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Client management is a key component of business growth. The more satisfied your customers are, the more likely they will come back to you and tell their friends about your brand or product. However, it’s not always easy to manage clients effectively. You may be overwhelmed by all the different customer service tasks and not …

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6 Important Things to Consider When Outsourcing a Call Center for Your Business

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If you own a business, chances are you’ve had to handle customer service calls at some point. The reasons could be many, from the call volume being too much for your internal team or because your customers prefer to deal with someone in their native language. Outsourcing a call center can be an excellent way …

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What Is Contact Center as a Service (CCaaS)?

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Contact Center as a Service (CCaaS) is a cloud-based solution that enables businesses to outsource their customer service and support functions to a third-party provider. Instead of maintaining and managing an in-house contact center, companies can access a wide range of features and tools through a CCaaS provider, including call routing, IVR, call recording, and …

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Why LinkedIn’s Latest Restrictions May Lead to Better Lead Generation

Using LinkedIn as part of an integrated strategy is more effective than pushing past invitation limits.

LinkedIn generated some buzz around lead generation among marketers in their recent changes to their invitation limits. The 100-Invitation Limit, let’s call it. While marketers have not pinpointed exactly how many invitations, they are allowed to send each week; the average is about 100 per week. There has clearly been a change in how LinkedIn …

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3 Steps to Successful Lead Generation for Cyber Security Companies

Cyber Security Lead Generation

Cyber security breaches are in the news every day. With more remote workers due to Covid-19 utilizing their home networking resources to access company assets, hackers see multiple vulnerabilities they can quickly attack. Your cyber security services are in demand, but you need a proactive approach to your new business development strategy and lead generation. …

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New Trends in B2B Lead Generation Increase Your ROI When Paired With Traditional Channels

Pairing trending marketing channels with traditional tools like telemarketing increases your ROI.

In recent years, there have been important new developments in B2B lead generation that offer deeper insight into your target audience. You can create highly personalized content that is tailored to a specific buyer persona so that the effect is similar to a personal communication. Despite new tools and resources, there are elements of marketing …

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Do You Want to Improve the Quality of Your B2B Lead Generation?

Using telemarketing for B2B lead generation allows you to build more accurate buyer personas.

Effective B2B Lead Generation Requires Quantitative Tools Lead generation is a core function of any successful growth strategy, but it’s easy to get caught up in the quantitative measuring of B2B lead generation. You need to create a healthy number of leads for your sales funnel, but if you’re not measuring the quality of your …

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Pairing B2B Lead Generation Techniques for Success

Blue Valley Marketing agents are trained to ask the questions necessary for quality B2B lead generation.

Add Telemarketing to Boost Your ROI on Other B2B Lead Generation Techniques You’re about to embark on a B2B lead generation campaign, but before you begin, you may want to ask yourself a few questions. Where did your current customers first encounter your company? Identifying where you’ve been successful in the past with connecting with …

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Successful B2B Lead Generation Requires Traditional Marketing as a Part of a Comprehensive Strategy

Blue Valley Marketing profiles and qualifies as we conduct B2B lead generation so you receive actionable contacts.

Looking to Increase B2B Lead Generation? Make a Phone Call A decade ago, B2B marketers saw many possibilities abounding in digital marketing potential. Many believed that social media, email newsletters and other digital methods would lead to a purely digital strategy for lead generation. It turns out, though, that B2B lead generation never went completely …

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Creating a Telemarketing Campaign for B2B Lead Generation

Telemarketing continues to prove its value as a lead generation tool—contributing quality data for your sales team.

Steps for Effective B2B Lead Generation In the age of social media, it may seem retroactive to embrace traditional marketing methods. However, telemarketing remains a reliable way to connect with your potential buyers and create a personal relationship. Social media may be a popular choice for marketing, but an effective B2B lead generation strategy includes …

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Identifying the Best B2B Lead Generation Tools For Your Business

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While there is no doubt that technology has impacted B2B lead generation, it’s important that you don’t forget to ask what’s actually working for you. Just because it’s new doesn’t mean it’s great. You still need to produce leads, and your methods need to produce a good return on your investment (ROI). A recent article …

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