Lead Generation

Why LinkedIn’s Latest Restrictions May Lead to Better Lead Generation

Using LinkedIn as part of an integrated strategy is more effective than pushing past invitation limits.

LinkedIn generated some buzz around lead generation among marketers in their recent changes to their invitation limits. The 100-Invitation Limit, let’s call it. While marketers have not pinpointed exactly how many invitations, they are allowed to send each week; the average is about 100 per week. There has clearly been a change in how LinkedIn …

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Building Relationships Through Inbound Contact Center Services

Build professional relationships with your customers based on human-to-human interactions.

Experts estimate that the average person owns between eight and twelve cars in a lifetime. For the automotive industry, that means that you’re not just thinking about meeting needs today. Every time you sell, repair or service a car, you’re building a relationship, hoping to support your customer’s automotive needs in the future. Don’t Miss …

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3 Steps to Successful Lead Generation for Cyber Security Companies

Cyber Security Lead Generation

Cyber security breaches are in the news every day. With more remote workers due to Covid-19 utilizing their home networking resources to access company assets, hackers see multiple vulnerabilities they can quickly attack. Your cyber security services are in demand, but you need a proactive approach to your new business development strategy and lead generation. …

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The Value of Outsourced Inbound Contact Center Services for the Insurance Industry

A contact center services partner can help with qualifying leads, returning them "hot" and ready for a sales call.

  The insurance industry is complex. Customers know less about the specific products you offer, and much more about the customer experience they receive when they contact your company. At the heart of the best customer experiences is an agent that can put your customer at ease. When looking for a way to protect their …

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Key Reasons For Contractors to Outsource Their Inbound Contact Center Services

Don't miss out on a call that could lead to your next opportunity when you use inbound contact center services from Blue Valley Marketing.

As a contractor, you have a wide range of responsibilities. From meeting with potential customers to checking on job sites or managing inventory, your job involves a lot of roles. On any given day, your responsibilities as a contractor might include: Ensuring safety regulations are followed on site at all times Advising clients Managing work …

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Why Inbound Marketing Is for B2C, Too

Inbound marketing allows you to reach your audiences with valuable information during their buying process.

When you invest in outbound marketing, such as traditional television and radio advertisements or promotional mailers, you’re forced to wait and see whether any potential customers will respond. You generally have no idea whether any efforts were effective. That’s why many B2C companies turn to inbound marketing. There’s a belief that inbound marketing is the …

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3 Ways Small Businesses Benefit From Inbound Contact Center Services

When small businesses outsource calls to a contact center, it’s more cost-effective than hiring another employee.

As a small business owner, you spin a lot of plates. On any given day, you may be working on payroll, taking a prospect to lunch and sharing a post on social media. After coaching your operations team and helping to update inventory, you barely have time to catch your breath. And all the while, …

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Do You Want to See an Increase in Actionable Leads?

A solid lead generation strategy requires integration between marketing and sales teams.

Sales representatives know that in order to keep their portfolios growing and the business progressing, they need to invest time in outbound sales. But many sales teams see a gap between their success and the lead generation results from marketing teams. Take a look at some stats that sum up common frustrations around lead generation …

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Common Misconceptions Publishers Have About the Opportunities From Lead Generation

Four common misconceptions often play a role in convincing a publisher not to do lead generation for clients.

Publishers considering lead generation campaigns for their advertising clients often find that they are battling against formidable forces. The biggest threat to their ability to create a successful and profitable lead generation campaign for their adverting clients is a set of common misconceptions that prevents many from ever taking shape. Let’s visit each of these …

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B2B Publishers, Turn your Data into Dollars

Publishers can help their advertisers with data cleanup and lead generation.

Artificial intelligence, machine learning and predictive analytics are just some of the buzz words being overused by many today. If you are a publisher, we know you have a great deal of questions trying to figure out the best way to take advantage of these new technologies. A simpler question should be answered right now …

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How to Improve Your B2B Marketing to Drive More Profits

B2B marketing strategy must be built on solid data that helps you build your target audience.

B2B marketing requires a unique strategy. While B2C marketing is focused on selling to the individual, B2B may involve multiple stakeholders, decision-makers and the C-suite, as well as influencers all impacting whether your lead makes a purchase. In addition, the stakes are often higher, with bigger corporate budgets and complex factors impacting the investment. B2B …

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Why You Should Never Let Sales Reps Touch Aging Leads

In-house cold calling can be costly and tie up your sales team with unqualified leads. Turn to Blue Valley for telemarketing.

A report by Zoominfo revealed that 53% of companies spend up to half of their marketing budget on lead generation.  But the status of most leads generated by sales and marketing organizations in the last twelve months has changed because of Covid-19.  You may think your leads from earlier this year are wasted, but that’s …

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The Secret to B2B Lead Generation

A multi-layer content marketing strategy produces better lead generation results than singling out one tool.

Everyone is looking for the Holy Grail of marketing, that Silver Bullet of lead generation. There’s a belief that if you just get the right keywords plugged into your content, or you can just produce one really great post that goes viral, you’ll have unlocked the secret to B2B lead generation. You’ve probably guessed where …

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How Should You Convert Data Challenges to New Business Opportunities?

Telemarketing has held steady as an ROI-producing tool even when digital marketing channels have taken the spotlight.

Data is at the heart of business growth. By mining, categorizing, analyzing and mobilizing data, you are able to create customized experiences for your target audience based on a deeper and better understanding of their preferences and pain points. For many industries and individual enterprises, the lingering challenge has been managing massive volumes of data. …

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Using Smarter Email Strategies to Energize Lead Generation

Unhappy with the ROI on your white papers? Turn to telemarketing for high returns on your content marketing.

A great deal has been written about the use of e-mail. What once was a main channel of communication with clients and prospects has now become a challenging, yet still very effective, way to deliver your companies business solutions to clients and prospects. Setting up a successful e-mail campaign is easy but setting up a …

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Intent Data Provides Key Insights Into the Activities of B2B Buyers

Increased sales only result from content reaching the intended target. Telemarketing connects leads with your marketing.

In business-to-business (B2B) marketing, it’s easy to know who is downloading your content and doing research on your products, and the buyer knows that fact perhaps better than anyone. They’ve learned, in fact, that in order to avoid activity that might lead to even the slightest commitment (such as filling out a contact form) they …

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New Trends in B2B Lead Generation Increase Your ROI When Paired With Traditional Channels

Pairing trending marketing channels with traditional tools like telemarketing increases your ROI.

In recent years, there have been important new developments in B2B lead generation that offer deeper insight into your target audience. You can create highly personalized content that is tailored to a specific buyer persona so that the effect is similar to a personal communication. Despite new tools and resources, there are elements of marketing …

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B2B Lead Generation: Making Sales Calls That Count

With Blue Valley Marketing handling your B2B lead generation, your sales team doesn't waste time on unqualified calls.

Trying to find and connect decision-makers and influencers, when working with a list that’s inaccurate or out-of-date can feel like a waste of time to sales reps that thrill to the close of the next sale. How can B2B lead generation be done with a better return on your investment? A recent article, “Digging for …

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Do You Want to Improve the Quality of Your B2B Lead Generation?

Using telemarketing for B2B lead generation allows you to build more accurate buyer personas.

Effective B2B Lead Generation Requires Quantitative Tools Lead generation is a core function of any successful growth strategy, but it’s easy to get caught up in the quantitative measuring of B2B lead generation. You need to create a healthy number of leads for your sales funnel, but if you’re not measuring the quality of your …

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Pairing B2B Lead Generation Techniques for Success

Blue Valley Marketing agents are trained to ask the questions necessary for quality B2B lead generation.

Add Telemarketing to Boost Your ROI on Other B2B Lead Generation Techniques You’re about to embark on a B2B lead generation campaign, but before you begin, you may want to ask yourself a few questions. Where did your current customers first encounter your company? Identifying where you’ve been successful in the past with connecting with …

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Using Interactive Content With Telemarketing for Effective B2B Lead Generation

Incorporating interactive content into your marketing strategy makes your audience feel heard and understood.

Interactive content gives you the opportunity to layer your blogs, white papers and videos with a chance to listen to your customer. You can find out their preferences and the topics they’d like to learn more about. Using this valuable information improves your chances of developing a successful B2B lead generation strategy. Interactive content can …

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A Customer-Focused Plan Should be the Center of Your Content Marketing

Taking a customer-centered focus with your content marketing fuels sales not only now, but also down the line.

Content marketing is considered by many companies as a way to generate leads, which could, in turn, increase sales and drive up profits. But, without a solid consistent strategy, producing whatever is trending in the world of content marketing will not yield the expected results, whether it is a white paper, newsletter, video or any …

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Successful B2B Lead Generation Requires Traditional Marketing as a Part of a Comprehensive Strategy

Blue Valley Marketing profiles and qualifies as we conduct B2B lead generation so you receive actionable contacts.

Looking to Increase B2B Lead Generation? Make a Phone Call A decade ago, B2B marketers saw many possibilities abounding in digital marketing potential. Many believed that social media, email newsletters and other digital methods would lead to a purely digital strategy for lead generation. It turns out, though, that B2B lead generation never went completely …

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New Ideas in B2B Lead Nurturing

Lead nurturing requires the human approach Blue Valley Marketing's agents can provide.

Achieving sales growth for your organization requires exceptional lead generation and lead nurturing processes. Creating a healthy new pipeline for business opportunities ensures that your sales team has a greater opportunity to deliver consistent business growth. In an environment with so many marketing channels, how do you choose a strategy that helps you nurture and …

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Creating a Telemarketing Campaign for B2B Lead Generation

Telemarketing continues to prove its value as a lead generation tool—contributing quality data for your sales team.

Steps for Effective B2B Lead Generation In the age of social media, it may seem retroactive to embrace traditional marketing methods. However, telemarketing remains a reliable way to connect with your potential buyers and create a personal relationship. Social media may be a popular choice for marketing, but an effective B2B lead generation strategy includes …

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Identifying the Best B2B Lead Generation Tools For Your Business

Lead generation tool metrics report shows success of campaign

While there is no doubt that technology has impacted B2B lead generation, it’s important that you don’t forget to ask what’s actually working for you. Just because it’s new doesn’t mean it’s great. You still need to produce leads, and your methods need to produce a good return on your investment (ROI). A recent article …

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Foolproof B2B Lead Generation Ideas

B2B lead generation is more effective when you use person-to-person contact to identify buyers ready to purchase.

Grow Your Pipeline With These B2B Lead Generation Tips In order to grow your business, you need a constant stream of qualified leads hitting your sales team’s pipeline. A strong B2B lead generation strategy will provide these leads, but you’ll need to choose the right tools for your industry and your company. Take a look …

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Choose a Personalized Approach in B2B Lead Generation

Supplementing digital marketing with telemarketing gives your sales team actionable leads to pursue.

Telemarketing is a Highly Personal B2B Lead Generation Tool B2B lead generation is about more than obtaining a list of potential buyers. It’s about cultivating those leads in a way that moves them forward in the engagement cycle. Instead of watching the majority of your leads slip through the cracks, convert more of them into …

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Lead Generation Through Social Media: Is Your Return on Investment as Cost Effective as You Think?

Using person-to-person contact to qualify leads ensures your sales team can be more effective.

Social media has changed the way people communicate, and that includes the ways that companies communicate their brand message. It’s where people collaborate, connect and share information. LinkedIn, in particular, is the hub for business conversations, often functioning as a central part of B2B interactions and lead generation strategies. A recent article by Marketing Insider …

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In New York, B2B Telemarketing Companies Help You Connect With Leads on a Personal Level

New York B2B telemarketing companies

Use Telemarketing to Improve Lead Generation Unlike most consumers, B2B buyers rarely succumb to an impulse-buy, which means you have to rely on disseminating information to generate more leads. In New York, B2B telemarketing companies have embraced this fact and regularly assist clients in connecting to leads in an efficient manner. Lead generation is among …

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Telemarketing Lead Generation: Better Quality, More Sales

Calculating ROI on Telemarketing Lead Generation

Generating leads on its own is not enough. You need high-quality leads that aren’t just named in a database; they need to be qualified actionable leads ready to engage with one of your representatives by phone, Zoom, or face to face. While you can generate leads in many different ways, telemarketing should be the first …

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Are You Proactive With Your Content Marketing Distribution Strategy?

Increased sales only result from content reaching the intended target. Telemarketing connects leads with your marketing.

Effective Content Marketing Distribution Uses the Right Mix of Channels You may believe that if your content is excellent and relevant to your target audience it will promote itself. You may expect that simply posting it on social media will intrigue and excite your audience so much that they will share it widely. Of course, …

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Telemarketing is the Perfect Partner for Social Media in Your Content Marketing Distribution Plan

Decision-makers are flooded with content marketing and need the personal touch telemarketing brings to distribution.

Developing Relationships Using Your Content Marketing Distribution Plan One of the central goals of your content marketing distribution should be the shareability of your material. Eventually, it’s ideal if your content starts doing some of its own distribution, with shares jumping around between social media platforms and into email accounts. Of course, it’s great when …

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How Telemarketing Content Distribution Fits Into Your Marketing Plan

B2Bs have many content marketing distribution options, but few that produce the ROI of telemarketing.

Making a Strategic Play With Telemarketing Content Distribution You’ve developed an exceptional strategy for creating high-quality content for your B2B marketing audience. You’ve got a great mix of formats, with blogs, white papers, videos and infographics all working in balance for a variety of preferences. However, no matter how great your content is, you’ve just …

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Why You Should Include Telemarketing in Your Content Marketing Distribution Plan

Cut through the online clutter and turn to telemarketing to deliver content marketing to the right lead at the right time.

Content Marketing Distribution is Just as Important as High-Quality Content Marketing specialists know that producing quality content is the cornerstone of a marketing plan. After all, if your content is sloppy, it won’t be shared, spur new conversations or lead to measurable growth. On the other hand, if nobody views your content, it doesn’t matter …

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B2Bs rely on Blue Valley Marketing for comprehensive outbound and inbound marketing.

Content marketing continues to be on a growth trajectory, with companies adjusting their strategies as they learn more about what content their B2B target audience wants to see. While it’s an exciting area with incredible potential to grow your leads and sales, you may often feel uncertain when it’s time to decide where to allocate …

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Develop a Strategy for Content Marketing That Increases Quality Leads

Trendy marketing tools don't produce the solid sales numbers and ROI telemarketing yields.

Don’t Underestimate the Value of Traditional Marketing Paired With Digital Strategies Lead generation is a central topic of concern for many marketers. How do you know whether your efforts are leading to increased leads for your sales team? You need to concentrate your work on the activities that convert a potential buyer to a new …

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Your sales team needs quality leads prime for the nurturing and buying phases. That's what Blue Valley Marketing provides.

Lead generation is a primary and vital focus for most companies’ success.  Unintentionally at times, many spend a lot of money producing and later chasing low quality, unqualified leads. Since funneling high-quality leads to the sales team is so critical to success, why do so many companies still waste resources producing low-quality leads? How can …

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Unhappy with the ROI on your white papers? Turn to telemarketing for high returns on your content marketing.

You’ve invested in content creation, and now you have a sizable library of blogs, videos, infographics, images, white papers and newsletters. You’ve displayed your expertise, answered questions for your target audience and clearly communicated your brand message. Your content is solid and it’s strategic, high-quality material that serves to build your brand and your reputation …

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Why the Three-Legged Stool Needs a Fourth Leg for Marketing Success

Blue Valley Marketing's customer support team understands the value of listening to each lead's needs.

When it comes to B2B content marketing, a successful plan relies on a variety of strategically chosen distribution channels to get the content in front of the target audience. This means a careful and ongoing refining of content quality and format, as well as distribution choice. Many marketers like to picture their content distribution strategy …

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Take Your Content Marketing Off the Auto-Pilot Setting

Cut through the online noise and deliver content marketing to the right targets at the right time with telemarketing.

In B2B content marketing, there is always a balance between content creation and content promotion. Marketers have to decide how to allocate their resources, debating whether investments in creation or promotion yield the biggest gains in qualified leads and website traffic. As discussed in Claire McDermott’s “Danger Ahead: When Content Distribution is on Auto-Pilot,” there …

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Improve Your Lead Generation Abilities With Strategic Tactics

How Can You Increase the Results of Your Lead Generation?   Did you know that nearly 80 percent of marketing leads never filter through to the buy cycle? That’s a lot of potential business falling through the cracks. With the proper lead generation techniques, you can fill those gaps and push more leads through to …

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Lead Nurturing: Engaging With Potential Buyers

Use Telemarketing to Build Relationships and Improve Your Lead Nurturing As a B2B today, you are focused on making connections, personal connections that establish deeper relationships. Gone are the days when a client or potential client would come to you without any knowledge of your business or your products. Today’s buyers are well informed. However, …

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B2B Lead Generation: Being Proactive in Developing Better Leads

Establish Stronger Relationships With B2B Lead Generation The B2C and B2B strategies for lead generation can be similar because both rely on careful planning, building brand awareness and developing long-term relationships. However, B2B buyers are far more receptive to telemarketing campaigns as a part of your B2B lead generation strategy and telemarketing can provide an …

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Finding the Right Path to Make Your Content Marketing Dollars Matter

The start of a new year is the right time to sit down and evaluate last year’s marketing strategy. What worked? What didn’t? Why did some efforts succeed and what made others less successful? If you’re feeling that your current content marketing didn’t produce as many leads as you had hoped, it doesn’t mean that …

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Lead Nurturing: How to Get More Leads Into the Sales Funnel

Telemarketing Leads to Improved Lead Nurturing Regardless of how effective your promotional campaigns might be, you’re still going to have a percentage of potential customers who are not quite ready to enter the sales funnel. Experience shows that you shouldn’t give up on these leads. When lead nurturing is entered into the equation, these leads …

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Lead Generation Ideas That Can Move Your Business Forward

Growing Your Customer Base With Lead Generation Ideas Your existing customer base is invaluable, but to move forward you need to continually expand that base. That means you need to utilize a variety of lead generation ideas. Some strategies are stronger than others, but you can only invest in as many as match your budget …

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Using Content Marketing Distribution Strategies That Hit Home

You and your marketing team have spent hour upon hour building and adjusting your content. Every word is scrutinized and you’re finally ready to spread them to every conceivable channel. However, how much effort did you put into your content marketing distribution strategy? It’s a scenario that plays out all too often – marketers focus …

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Get in Touch With Your Marketing Campaign

Is Personalization a Priority in Your Marketing Campaign? Studies reveal that personalization in marketing is one of the top priorities in the industry. In fact, Adobe’s 2014 survey on what’s important to marketers shows that personalizing the message is the number one priority of those surveyed. A marketing campaign without the personal touch is missing …

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How to Run a Lead Generation Campaign (& How Telemarketing Can Help!)

starting remote work

The more leads you generate, the more profitability your organization will see. So if you want to experience faster growth and optimize your revenue, you’ll need to learn how to run a successful lead generation campaign. Related: Lead Generation for Cybersecurity Companies What Are Lead Generation Campaigns? It’s simple—a lead generation campaign is a marketing …

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Generate Sales Leads Through Proactive Channels

Sales Leads are Better Qualified With Telemarketing If there is one business process all organizations related to sales can agree upon, it’s making sure the sales funnel is active. This means focusing on sales leads full time and optimizing the sales pipeline so that sales leads are sought after in a consistent manner. However, sales …

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Lead Generation Services: Getting in Touch With the Right Channels

Telemarketing Among the Best Marketing Tools in Delivering Lead Generation Services Marketers are constantly looking for improvements in their conversion rates while also keeping an eye on what’s influencing sales. Another concern is accurately tracking marketing return on investment. Lead generation services are an important part of every marketing plan, and some of the best …

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Lead Generation Strategies That Pull in More Business

Using Telemarketing Can Provide Large Advantages for Lead Generation Most lead generation campaigns utilize several channels to achieve the maximum effect. However, marketers who put an emphasis on telemarketing in their lead generation strategies are seeing some of the best results. TeleNet Marketing Solutions recently completed a survey that posed questions to telemarketers – what …

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Top Marketing Initiatives Include Customer Engagement

Telemarketing is the Most Proactive Marketing Channel Customer engagement leads to more sales and telemarketing is better than any other marketing channel in providing the most proactive, engaging experience. This is especially true in the B2B world where executives welcome telemarketing calls at work to help them achieve their marketing objectives. Why is telemarketing so …

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Keep Your Current Customers Coming Back

Developing new business is often a costly task. Most business professionals know this, which is why they try so hard to keep their current customers coming back. However, for organizations focused on new prospects, one of the most effective mediums in reaching out to them is telemarketing. Sales leads don’t come easy, mostly because organizations …

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Get a Better Handle on Your Lead Generation Services With Telemarketing

Lead generation services and sales are two things that most companies agree they struggle with the most. Gaining insights into how the target audience thinks about the company’s solutions is the way to get better lead generation and sales outcomes, but a surprising number of organizations fail to gain access to this information. How can …

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Lead Generation Stats: How Organizations Are Building up Business

A top business software solution company, Capterra released the results of its marketing survey earlier this year, and it reveals some interesting facts on lead generation. According to the survey, search engine optimization is something software marketers care most about, but directly after that is lead generation. Keeping up on lead generation strategies is vital …

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Content Marketing Improves Lead Development

B2B lead generation is no small task. With every campaign comes a large number of rejections. For organizations that make the right decisions regarding the tools they use to communicate, rejection is far less common. Telemarketing is a tool that marketers have used for decades to bring in more leads. Through content marketing, telemarketers are …

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Mining Customer Intelligence and Maximizing Marketing Research

Marketing research involves analyzing customer data. Some marketers refer to this as customer intelligence. When you have an abundance of customer intelligence, you have the ammunition you need to improve customer relationships. The end result is often better customer loyalty, more sales and more profits. When organizations are paired with right telemarketers who know how …

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Lead Generation Techniques That Work

A successful lead development strategy is the result of a number of aspects that tie together to produce a positive outcome. A recent report regarding lead generation campaigns sheds some light on multi-faceted strategies that work. The report discusses B2B marketing lead generation goals and spells the most important lead-gen metrics that marketers should be …

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