Content Marketing

Why Inbound Marketing Is for B2C, Too

Inbound marketing allows you to reach your audiences with valuable information during their buying process.

When you invest in outbound marketing, such as traditional television and radio advertisements or promotional mailers, you’re forced to wait and see whether any potential customers will respond. You generally have no idea whether any efforts were effective. That’s why many B2C companies turn to inbound marketing. There’s a belief that inbound marketing is the …

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The Importance of Audience Segmentation in B2B Content Marketing

Audience segmentation is a must in B2B content marketing strategies. Blue Valley Marketing can help.

If You’re Targeting Everyone, Don’t Expect Anyone to Read It If you’re not using audience segmentation in your B2B content marketing strategy, your investment of time and money will probably not yield the results you expect. Audience segmentation presents a clear way to significantly improve your lead generation and reach the buyers that your company …

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Using Content Marketing Distribution to Amplify Your Brand

Getting content marketing distribution right starts with understanding your buyers' decision-making process.

We talk to many frustrated clients who have tried search engine optimization (SEO) techniques to improve their ranking on Google and drive up organic traffic. Others have sent thousands of e-mails and experienced very low open rates. Many have tried a variety of other content marketing distribution processes and failed. None of these clients got …

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Using Interactive Content With Telemarketing for Effective B2B Lead Generation

Incorporating interactive content into your marketing strategy makes your audience feel heard and understood.

Interactive content gives you the opportunity to layer your blogs, white papers and videos with a chance to listen to your customer. You can find out their preferences and the topics they’d like to learn more about. Using this valuable information improves your chances of developing a successful B2B lead generation strategy. Interactive content can …

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What’s Missing in Your Content Marketing Distribution Plan?

White papers provide decision-makers with the education needed to move forward in the buy cycle.

White Papers Can be a Key Part of Your Strategic Content Marketing Distribution Plan Once you’ve crafted your brand message out of a careful analysis of your values and your target market, you need to come up with a strategic content marketing distribution plan. You’ve got great insight into your industry, but how do you …

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A Customer-Focused Plan Should be the Center of Your Content Marketing

Taking a customer-centered focus with your content marketing fuels sales not only now, but also down the line.

Content marketing is considered by many companies as a way to generate leads, which could, in turn, increase sales and drive up profits. But, without a solid consistent strategy, producing whatever is trending in the world of content marketing will not yield the expected results, whether it is a white paper, newsletter, video or any …

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Personalization is Key in 2017 for Content Marketing Distribution

Effective audience segmentation reaches each B2B decision-maker where they're at in the sales funnel with relevant content.

Getting the right content to the right people at the right time is every marketer’s goal. As social media platforms and email inboxes are flooded with content, though, you’re all too likely to be ignored or deleted unless you’ve found a way to personalize not only your content, but your content marketing distribution. Even if …

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How B2B Telemarketing Can Move Your Contact Through the Engagement Cycle

Supplementing your B2B sales efforts with telemarketing ensures your team can focus on decision-makers ready to buy.

B2B Telemarketing Informs the Buying Decision Having a clear and detailed understanding of the steps and stages companies must take to become potential clients and finally loyal customers is a crucial process sales and marketing personnel have to think through when crafting their company marketing strategy. Each of the sales steps you identified may have …

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How to Boost Your B2B Content Marketing Success With Telemarketing

When you need target audience data to make business decisions, Blue Valley Marketing's telemarketing agents can help.

Good content marketing can do a lot of things, like develop your reputation as an expert in your industry or remind your current buyers of how great your service is. It can offer a solution to a common but challenging problem or offer a new way of looking at your company. What it must do …

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Mixing Digital and Traditional Methods for Your Best Content Marketing Strategy

Including a human piece, like telemarketing, in your content marketing strategy builds relationships with decision makers.

The digital noise is deafening. You see it in your own industry; you can’t wade through all the emails, messaging and alerts to get to the information you really need. As a B2B marketer, how do you make sure your message is heard in the current din of digital marketing? Does your content marketing strategy have …

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Content Marketing Distribution: Why It Matters, and How to Do It Well

At Blue Valley Marketing, we help you cut through noise and get content delivered to your audience at the right time.

Content marketing is a significant part of a successful marketing plan. You need to establish yourself as an industry leader and expert, and make sure that your voice is heard through all the noise. Your content must be great, but your content marketing distribution needs to be strategic, too. While you may have created great …

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Get Noticed With the Right Content Marketing Distribution Mix: News Releases and Telemarketing

Buyers are overwhelmed by content. Our agents cut through the clutter and connect your leads with timely information.

Creating great content is critical to the communication of your brand message, but don’t invest in the creation of your content without taking the time to develop a solid content marketing distribution plan. Content distribution is a critical step, and is, in fact, just as important as having highly-relevant, quality content. Your content marketing distribution …

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Is Your Content Marketing Distribution Strategy Effective?

Content marketing data doesn't lie. Personal relationships gained through telemarketing are key sales drivers.

Get Your Content Marketing Distribution Strategy on Point With Telemarketing Building up valuable content that helps guide potential buyers into a sales-ready position is among the top concerns of many marketers. What about content marketing distribution? The fact is, you can spend hours and hours on content, but without focusing on how you distribute that …

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Grow Your Business With Telemarketing as Part of Your Content Distribution Strategy

While online marketing is valuable, it shouldn't be prioritized in your strategy at the expense of personal relationships.

Telemarketing Assists You in Developing a Strategic Content Distribution Plan Keeping customers happy means there is a better chance of them coming back to you again and again. This is a top goal for many business owners who know they have to focus on customer retention because acquiring new customers is costlier. However, there comes a …

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Including the Human Touch in Your Content Marketing Distribution Strategy

The clutter of online content distribution can destroy your marketing ROI. Cut through the noise with telemarketing.

The Importance of Mixing Traditional Methods Into Content Marketing Distribution Once you’ve created quality pieces that precisely deliver your brand message through value-added content, it’s time to choose the right channels for your content marketing distribution plan. While digital methods are all the rage right now, it is important you look at telemarketing as a …

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Are You Proactive With Your Content Marketing Distribution Strategy?

Increased sales only result from content reaching the intended target. Telemarketing connects leads with your marketing.

Effective Content Marketing Distribution Uses the Right Mix of Channels You may believe that if your content is excellent and relevant to your target audience it will promote itself. You may expect that simply posting it on social media will intrigue and excite your audience so much that they will share it widely. Of course, …

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Telemarketing is the Perfect Partner for Social Media in Your Content Marketing Distribution Plan

Decision-makers are flooded with content marketing and need the personal touch telemarketing brings to distribution.

Developing Relationships Using Your Content Marketing Distribution Plan One of the central goals of your content marketing distribution should be the shareability of your material. Eventually, it’s ideal if your content starts doing some of its own distribution, with shares jumping around between social media platforms and into email accounts. Of course, it’s great when …

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How Telemarketing Content Distribution Fits Into Your Marketing Plan

B2Bs have many content marketing distribution options, but few that produce the ROI of telemarketing.

Making a Strategic Play With Telemarketing Content Distribution You’ve developed an exceptional strategy for creating high-quality content for your B2B marketing audience. You’ve got a great mix of formats, with blogs, white papers, videos and infographics all working in balance for a variety of preferences. However, no matter how great your content is, you’ve just …

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Why You Should Include Telemarketing in Your Content Marketing Distribution Plan

Cut through the online clutter and turn to telemarketing to deliver content marketing to the right lead at the right time.

Content Marketing Distribution is Just as Important as High-Quality Content Marketing specialists know that producing quality content is the cornerstone of a marketing plan. After all, if your content is sloppy, it won’t be shared, spur new conversations or lead to measurable growth. On the other hand, if nobody views your content, it doesn’t matter …

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Develop a Strategy for Content Marketing That Increases Quality Leads

Trendy marketing tools don't produce the solid sales numbers and ROI telemarketing yields.

Don’t Underestimate the Value of Traditional Marketing Paired With Digital Strategies Lead generation is a central topic of concern for many marketers. How do you know whether your efforts are leading to increased leads for your sales team? You need to concentrate your work on the activities that convert a potential buyer to a new …

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New Trends Reveal Smarter B2B Marketing Techniques, and What You Can do to Get the Competitive Edge

Blue Valley Marketing provides B2B sales teams with the qualified leads needed to make effective calls.

The role content marketing encompasses today as a part of a company’s overall marketing strategy is becoming more and more crucial. As a result, content marketing distribution strategies are critical as a key to success. Where it used to be considered a cutting edge move to have a blog and a social media account, those …

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Using Telemarketing to Refine Your Content Marketing Process

Social media is popular, but doesn't have the effectiveness of person-to-person content distribution tools.

You may already be working your content marketing strategy, producing content that is conversational, demonstrates your expertise and builds relationships with your target audience. It’s always important, though, to keep your strategy in growth mode. That means you’re always looking for ways to reach more people and better address their concerns. A common event in …

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