Content Marketing

Why Inbound Marketing Is for B2C, Too

Inbound marketing allows you to reach your audiences with valuable information during their buying process.

When you invest in outbound marketing, such as traditional television and radio advertisements or promotional mailers, you’re forced to wait and see whether any potential customers will respond. You generally have no idea whether any efforts were effective. That’s why many B2C companies turn to inbound marketing. There’s a belief that inbound marketing is the …

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Using Interactive Content With Telemarketing for Effective B2B Lead Generation

Incorporating interactive content into your marketing strategy makes your audience feel heard and understood.

Interactive content gives you the opportunity to layer your blogs, white papers and videos with a chance to listen to your customer. You can find out their preferences and the topics they’d like to learn more about. Using this valuable information improves your chances of developing a successful B2B lead generation strategy. Interactive content can …

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Is Your Content Marketing Distribution Strategy Effective?

Content marketing data doesn't lie. Personal relationships gained through telemarketing are key sales drivers.

Get Your Content Marketing Distribution Strategy on Point With Telemarketing Building up valuable content that helps guide potential buyers into a sales-ready position is among the top concerns of many marketers. What about content marketing distribution? The fact is, you can spend hours and hours on content, but without focusing on how you distribute that …

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Telemarketing Content Distribution: a Perfect Pair

Man talking about content distribution

If you want to generate leads with your content, you’ll need the right content distribution strategy. There is a wide range of ways to distribute and promote your content, from PPC advertisements and social media to email and guest posts. However, there’s an often overlooked method of content distribution that can be extremely effective: Telemarketing …

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Why You Should Include Telemarketing in Your Content Marketing Distribution Plan

Cut through the online clutter and turn to telemarketing to deliver content marketing to the right lead at the right time.

Content Marketing Distribution is Just as Important as High-Quality Content Marketing specialists know that producing quality content is the cornerstone of a marketing plan. After all, if your content is sloppy, it won’t be shared, spur new conversations or lead to measurable growth. On the other hand, if nobody views your content, it doesn’t matter …

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New Trends Reveal Smarter B2B Marketing Techniques, and What You Can do to Get the Competitive Edge

Blue Valley Marketing provides B2B sales teams with the qualified leads needed to make effective calls.

The role content marketing encompasses today as a part of a company’s overall marketing strategy is becoming more and more crucial. As a result, content marketing distribution strategies are critical as a key to success. Where it used to be considered a cutting edge move to have a blog and a social media account, those …

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