Closing the Healthcare Communication Gap
Understanding, Supporting, & Improving Customer Experience
Data
3 Steps to Successful Lead Generation for Cyber Security Companies
Cyber security breaches are in the news every day. With more remote workers due to Covid-19 utilizing their home networking …
B2B Publishers, Turn your Data into Dollars
Artificial intelligence, machine learning and predictive analytics are just some of the buzz words being overused by many today. If …
How Should You Convert Data Challenges to New Business Opportunities?
Data is at the heart of business growth. By mining, categorizing, analyzing and mobilizing data, you are able to create …
Inbound Contact Center
Never Miss a Donation With Contact Center Services
As a nonprofit organization, you never take for granted the generosity of your donors. But as much as you appreciate …
Closing the Healthcare Communication Gap
Timely and accurate communication is critical in healthcare. Your team is under constant pressure to be a bridge between healthcare …
Building Relationships Through Inbound Contact Center Services
Experts estimate that the average person owns between eight and twelve cars in a lifetime. For the automotive industry, that …
Outbound Call Center
Why You Should Never Let Sales Reps Touch Aging Leads
A report by Zoominfo revealed that 53% of companies spend up to half of their marketing budget on lead generation. …
The Secret to B2B Lead Generation
Everyone is looking for the Holy Grail of marketing, that Silver Bullet of lead generation. There’s a belief that if …
Blue Valley Marketing Launches New Call Center
Merrillville, IN. (November 6, 2017): Blue Valley continues to grow and is pleased to announce a new 60-seat call center …
Telemarketing
Common Misconceptions Publishers Have About the Opportunities From Lead Generation
Publishers considering lead generation campaigns for their advertising clients often find that they are battling against formidable forces. The biggest …
Advertisers – Who Is Your Message Reaching, and Are They Ready to Listen?
It happens in a split second: people make an unconscious decision, identifying a person they do …
Content Marketing
Using Interactive Content With Telemarketing for Effective B2B Lead Generation
Interactive content gives you the opportunity to layer your blogs, white papers and videos with a chance to listen to …
Is Your Content Marketing Distribution Strategy Effective?
Get Your Content Marketing Distribution Strategy on Point With Telemarketing Building up valuable content that helps …
Lead Generation
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Blue Valley Marketing does lead generation services for companies like Microsoft, IBM, NVIDIA, and more. Contact us to get started.
Creating Effective Buyer Personas Can Help Improve Your Sales Results
Identifying buyer personas are an important part of developing your marketing strategy. How you go about creating your buyer personas is a critical part of the process. As an article
Why Use Telemarketing to Generate Leads?
You Can Establish a Relationship With Your Buyers With Telemarketing If youÂ’re trying to reach out to a new audience to make sales, there are few things more important than
Why You Should Include Telemarketing in Your Content Marketing Distribution Plan
Content Marketing Distribution is Just as Important as High-Quality Content Marketing specialists know that producing quality content is the cornerstone of a marketing plan. After all, if your content is
Content marketing continues to be on a growth trajectory, with companies adjusting their strategies as they learn more about what content their B2B target audience wants to see. While itÂ’s
New Trends Reveal Smarter B2B Marketing Techniques, and What You Can do to Get the Competitive Edge
The role content marketing encompasses today as a part of a companyÂ’s overall marketing strategy is becoming more and more crucial. As a result, content marketing distribution strategies are critical
Why the Three-Legged Stool Needs a Fourth Leg for Marketing Success
When it comes to B2B content marketing, a successful plan relies on a variety of strategically chosen distribution channels to get the content in front of the target audience. This
White Paper Marketing: Your Distribution Strategy is Just as Important as Your Content
The Role of Telemarketing as a Part of Your Distribution Strategy Writing a white paper is a significant undertaking. You need to be sure it solves a problem or answers
Are You Utilizing the Power of Tra-digital Marketing?
Over the past decade and a half, email marketing and social media marketing have largely changed how companies tell their brand story. In addition to working with a set of
Target Marketing & Lead Generation
The delicate balance of target marketing and lead generation is deciding just how specific or broad your contacts should be. This is what sets telemarketing apart as a marketing strategy.
Your Distribution Strategy is a Key Piece of Your Content Marketing Plan
Companies have been using content to promote their products and services for years. Content marketing started to see a resurgence after ad blockers proved that consumers are frustrated with digital
Content Marketing Metrics That Measure Growth
When choosing key performance indicators (KPIs) for your content marketing plan, it’s important to focus on the right metrics. While it could be exciting to see your “likes” on Facebook
The Content Promotion Tool You Don’t Want to Ignore
Your marketing team invested hours to develop an exceptional B2B content marketing strategy. They dedicated a great deal of time and resources to the development of high-quality, engaging content. The
Mistake-Free Marketing Techniques
B2B Marketing Techniques That Work As a B2B marketer, you are likely trying to keep up with your buyers, most of whom are well acquainted with the information highway and
Inbound vs. Outbound Marketing: Is One Better Than the Other?
Settling the Score on Inbound vs. Outbound Marketing Proponents of inbound marketing often state that outbound marketing is disruptive, interruptive and non-permissive. However, what these inbound marketing supporters fail to
5 Challenges to Watch For in Your Next Marketing Campaign
Be Intentional as You Develop a Plan for Your Next Marketing Campaign The best marketing campaigns begin with a robust round of goal setting, which is the catalyst for planning
Marketing Strategies: Offline and Online Tactics Merge
Marketing Strategies That Integrate Telemarketing See a Better Return on Investment As a B2B marketer today, you canÂ’t settle for marketing strategies that focus solely on offline or online practices.
Be Proactive With B2B Marketing
Establishing a Firm B2B Marketing Strategy As a B2B marketer, your goal is to create demand by informing the decision maker of the value of the product or service. While
Outbound Marketing Generates New Business
Getting Ahead With Outbound Marketing Did outbound marketing ever really go out of style? Some marketers say they pushed outbound marketing strategies on the back burner several years ago, but
Marketing Techniques That Drive Improvement
Stepping up B2B Marketing Techniques There is a lot of talk about the differences between B2B and B2C marketing, but is it possible that the B2B marketer can lift tips
Inbound vs. Outbound Marketing in 2016
It DoesnÂ’t Have to be Inbound vs. Outbound Marketing; They Can Work Together If youÂ’re like other marketers in the B2B space, you have been putting a focus on your
B2B Lead Generation: Being Proactive in Developing Better Leads
Establish Stronger Relationships With B2B Lead Generation The B2C and B2B strategies for lead generation can be similar because both rely on careful planning, building brand awareness and developing long-term
Lead Nurturing: Communicating Value to Your Leads
As more companies adopt lead generation strategies, the importance of nurturing leads becomes extremely clear. In most cases, a small percentage of our leads will feel ready to make a
Addressing the Inbound vs. Outbound Marketing Dilemma
Inbound vs. Outbound Marketing: Is One Better Than the Other? Now that weÂ’re firmly planted in the 21st century, you need a marketing strategy that works with present-day realities. Relying
What the Latest Marketing Statistics Have to Say About How You do Business
Gallup Study Reveals Marketing Statistics Which Call for Improved Customer Engagement If you were to give your B2B company an evaluation how would you do? A new Gallup report suggests
Marketing Techniques That Leverage Telemarketing See a Better Return on Investment
Tips for Integrating Telemarketing With Your Other Marketing Techniques In good times and bad, regardless of how long your company has been around – there is a constant need for
B2B Lead Generation: Gaining the Edge With Telemarketing
The Multi-Channel Approach to B2B Lead Generation How are you impacting the effectiveness of your B2B lead generation campaign? Are you trying to get the upper hand by using an
Marketing Strategies That Will Help You Build Business Relationships
How the Right Marketing Strategies Help You Connect With Leads The social dynamics of interpersonal relationships don’t all cross over into the realm of business relationships – but some do.
Why You Should Keep Telemarketing in Your Marketing Techniques Toolkit
Use Your Marketing Techniques to Work Together to Get the Most Benefit The business world is in an evolutionary process. The 2015 Christmas holiday season witnessed even greater online shopping
Inbound vs Outbound Marketing: Pros & Cons
Every marketer has likely heard the familiar argument about which one is better: inbound or outbound marketing strategies? Getting overwhelmed with advice and information is easy. Knowing which strategies to
Taking Your Content to Another Level With Creative Marketing
Utilizing Telemarketing in Your Creative Marketing Efforts Most marketers might scoff at the idea of putting “creative” and “marketing” together as creativity is part of the everyday scenario for most
Best Marketing Campaigns: Choose the Right Channels
Telemarketing is a Valuable Part of the Best Marketing Campaigns Today there is a heavy focus on social media when marketers are strategizing for the best marketing campaigns. While social
B2B Lead Nurturing: Bringing More Buyers Into the Buy Cycle
Use Telemarketing as a Part of Your B2B Lead Nurturing Strategy B2B buyers are not likely to fall for an impulse buy like you may see with your average consumers.
Gather Your Marketing Statistics and Improve Your Outreach
Marketing Statistics: Collecting Data and Acting on it With Telemarketing Spotting marketing trends isnÂ’t always easy. Marketing statistics, however, can be carefully weighed and used to gain insights into trends.
How to Generate Leads: Using Telemarketing in Your Strategy
Get the Latest Info on How to Generate Leads There are few things more important to B2B organizations than their leads. There is rarely such a thing as an impulse-buy
Getting More Value From Your Outbound Marketing
Using Telemarketing as a Part of Your Outbound Marketing Efforts Content marketing involves a number of steps that must be carried out effectively for you to see a good return
Lead Nurturing: How to Get More Leads Into the Sales Funnel
Telemarketing Leads to Improved Lead Nurturing Regardless of how effective your promotional campaigns might be, youÂ’re still going to have a percentage of potential customers who are not quite ready
Outbound Marketing Strategies That Increase Results
See Better Outbound Marketing Results With Telemarketing Due to the fact that inbound marketing can take an exceedingly long time before positive results are achieved, outbound marketing tactics have been
The Secrets to Effective Content Marketing Strategies
According to the Content Marketing Institute, about 86% of B2C marketers think of content marketing as a vital part of their business strategy, and 91% of B2B marketers use content
Lead Generation Ideas That Can Move Your Business Forward
Growing Your Customer Base With Lead Generation Ideas Your existing customer base is invaluable, but to move forward you need to continually expand that base. That means you need to
Content Marketing Strategies That Utilize Telemarketing Can See a Better Return on Investment
Get Your Content Marketing Strategies up to Speed A recent survey by Content Marketing Institute of B2B marketers found that more than half of those surveyed arenÂ’t able to say
B2B Lead Generation Improves With Telemarketing
B2B Lead Generation Starts With Knowing Your Target Audience Not all leads are alike. In fact, a majority of leads wonÂ’t convert to sales. However, when you begin to notice
How Telemarketing Improves Sales Leads
Getting the Most Out of Your Sales Leads Does every form filled out on your website qualify the person who submitted it as a lead? Even if youÂ’re a marketer
Cross Sell: Creating Impactful Opportunities
Use Telemarketing for More Cross Sell Situations The art of the cross sell: it’s not about convincing a prospect to over spend – it’s about giving them access to products
Lead Scoring: Where to Find Value in Potential Buyers
How Lead Scoring Improves the Sales Process The worst sales tactics are those that do nothing to qualify leads. To combat underwhelming outcomes, organizations are beginning to pay more attention
Reactivation: Gaining Back Your Customers
Utilizing Telemarketing for Reactivation Efforts While efforts to pull in new customers should always be a priority in your marketing strategy; it is important for every organization to also focus
Where do You go to Get Sales Leads and is it the Smartest Place for You?
B2B Companies May be Misallocating Budgeted Dollars for Sales Leads Every business needs to generate sales leads in order to survive. With the advent of the digital landscape, your choices
Telemarketing Should be Part of Your Overall Marketing Strategy
How Phone Marketing Efforts Complement Your Social Outreach ThereÂ’s no question that more people are working, learning, socializing and shopping online. Social media platforms are great places for businesses to
Marketing for Small Businesses: Why Telemarketing Works
Get Proactive in Your Strategy for Marketing for Small Businesses For a majority of entrepreneurs, the marketing aspect of their business is challenging. Marketing for small businesses doesnÂ’t have to
Telemarketing Can Improve Webinar Attendance
Proactive Channels Like Telemarketing Offer Results Webinars are an excellent way to impress upon your target audience the relevance, importance and/or usability of your products or services. However, the best-planned
Get in Touch With Your Marketing Campaign
Is Personalization a Priority in Your Marketing Campaign? Studies reveal that personalization in marketing is one of the top priorities in the industry. In fact, AdobeÂ’s 2014 survey on whatÂ’s